{"id":21911,"date":"2022-12-08T12:00:33","date_gmt":"2022-12-08T12:00:33","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/08\/5-building-blocks-for-connecting-content-to-b2b-revenue-growth\/"},"modified":"2022-12-08T12:00:33","modified_gmt":"2022-12-08T12:00:33","slug":"5-building-blocks-for-connecting-content-to-b2b-revenue-growth","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/08\/5-building-blocks-for-connecting-content-to-b2b-revenue-growth\/","title":{"rendered":"5 Building Blocks for Connecting Content to B2B Revenue Growth"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

\"\"The connection between content and revenue has never been easy to discern. But content marketing\u2019s recent rise in importance will likely bring additional scrutiny to every dollar spent.<\/p>\n

The ideal is a content strategy that engages an audience and leads many of them to become customers and come to rely on and maybe even evangelize your brand\u2019s services.<\/p>\n

But how do you prove that your content does any of that?<\/p>\n

Phyllis Davidson, vice president and principal analyst at Forrester, shared a process that should help during the recent Content Marketing Institute webinar Show Me the Money: The Role of Content in B2B Revenue Growth<\/a> (available on demand).<\/span><\/p>\n

Connecting content, customer experience, and revenue<\/h2>\n

Organizations create content to help their prospects and customers. Unfortunately, an overly complex customer (and content) experience sometimes gets in the way.<\/p>\n

According to Forrester\u2019s research<\/a>, B2B buyers generally find business content less than helpful. Some of the unique and powerful data points include:<\/p>\n