{"id":21873,"date":"2022-12-08T08:23:38","date_gmt":"2022-12-08T08:23:38","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/08\/how-to-use-content-syndication-to-produce-high-intent-mqls\/"},"modified":"2022-12-08T08:23:38","modified_gmt":"2022-12-08T08:23:38","slug":"how-to-use-content-syndication-to-produce-high-intent-mqls","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/08\/how-to-use-content-syndication-to-produce-high-intent-mqls\/","title":{"rendered":"How to Use Content Syndication to Produce High-Intent MQLs"},"content":{"rendered":"

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If you\u2019re craving to get more eyes on your best-performing content and looking to generate high-quality leads as a result, content syndication is for you.<\/p>\n

Its premise is simple: take your top-notch content, re-publish it via third-party channels, and watch your pipeline grow.<\/p>\n

But volume alone isn\u2019t enough to pad a healthy pipeline; your content should also work to engage the right kind of in-market buyers for your B2B business. Therefore, it\u2019s essential your content syndication campaigns maintain a healthy balance of both visibility and relevance in order to pinpoint marketing qualified leads with a penchant to purchase.<\/p>\n

How Can Content Syndication Produce High-Intent MQLs?<\/h2>\n

Organic content distribution can feel like shouting through a megaphone, only that megaphone is behind a curtain, and you have no idea how many people are listening on the other side. That said, using this strategy to generate leads is risky at best.<\/p>\n

Enter: content syndication. Content syndication is a key marketing strategy B2B teams often leverage to increase its reach to the most relevant, ready-to-buy audiences across the web. It\u2019s done by republishing top-performing assets to third-party platforms, all in an effort to\u00a0convert these prospects into highly-qualified leads.<\/a><\/p>\n

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Content syndication stops content marketing from feeling like shouting into a crowd and hoping someone hears.<\/figcaption><\/figure>\n

So, instead of hoping by chance target audiences not only find your content, but engage with it as well, it\u2019s best to use the more strategic option\u2014i.e., content syndication\u2014to gain the attention of ideal customers. When this happens, it opens the door to valuable lead generation opportunities for B2B marketing teams.<\/p>\n

Whether you map out your own content syndication strategy or liaise with a\u00a0content syndication partner<\/a>, the goal remains the same: encourage engagement among target audiences in order to find the right leads who match your ideal customer profile (ICP).<\/p>\n

Now, you might be wondering, \u201cHow can I ensure my content syndication program generates top-quality leads for my business?\u201d Well, here are four tips to get you and your team started.<\/p>\n

Four Tips to Generate Marketing Qualified Leads with Content Syndication<\/h2>\n

We recommend following these four pointers to generate five-star leads from your content syndication campaigns.<\/p>\n

1. Refine Your Audience Targeting with Intent Data<\/h3>\n

Intent data<\/a>\u00a0is a form of sales intelligence. It refers to behavioral signals indicating a prospect\u2019s intention to make a B2B purchase in the near future. These signals help you determine just how interested a customer is in your products or services.<\/p>\n

Examples of intent signals include:<\/p>\n