{"id":21798,"date":"2022-12-07T23:34:16","date_gmt":"2022-12-07T23:34:16","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/07\/revops-guide-to-expanding-into-new-markets-and-targeting-new-customers\/"},"modified":"2022-12-07T23:34:16","modified_gmt":"2022-12-07T23:34:16","slug":"revops-guide-to-expanding-into-new-markets-and-targeting-new-customers","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/07\/revops-guide-to-expanding-into-new-markets-and-targeting-new-customers\/","title":{"rendered":"RevOps guide to expanding into new markets and targeting new customers"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/getrev.ai\/wp-content\/uploads\/2022\/12\/How-to-find-new-customers-and-increase-sales-1024x549.png\" loading=\"lazy\" \/><\/p>\n<div>\n<p><span style=\"font-weight: 400;\">Expanding into new markets can be an exciting and risky decision. On the one hand, it\u2019s an opportunity to increase revenue and expand your customer base. But, on the other hand, it\u2019s also a huge investment of time and money that doesn\u2019t always pay off.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you\u2019ve decided to expand into new markets, you\u2019ll want to approach this decision with caution. And that means you need a strategy that allows you to confidently decide which markets to expand into and which businesses within that market are most likely to be a good fit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you form that kind of strategy? How do you successfully <\/span><a href=\"https:\/\/getrev.ai\/blog\/new-ways-to-identify-new-market-segments\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">identify new market segments <\/span><\/a><span style=\"font-weight: 400;\">that your business has the highest chance of converting?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key ingredient is<\/span> <a href=\"https:\/\/getrev.ai\/blog\/what-are-exegraphics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">exegraphic data<\/span><\/a><b>.<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">If you\u2019re unfamiliar with that term, you won\u2019t be by the time you finish reading this guide. Because we\u2019ll be showing the benefits of exegraphic data as we share a step-by-step market expansion strategy for B2B companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, first, let\u2019s start by discussing what benefits you can expect if you successfully execute your market expansion strategy!\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Of course, one of the main reasons to expand into new markets is to increase your revenue. If you can successfully reach new customers, you\u2019ll see a significant boost in your bottom line.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But increased revenue is only one side of the story. Here are some of the other top benefits of expanding into new markets:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Grow your customer base.<\/b><span style=\"font-weight: 400;\"> If you\u2019re selling products or services that are only targeting a specific group of people in your current market, expanding will give you access to new groups of potential customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Satisfy growing customer needs. <\/b><span style=\"font-weight: 400;\">Your customers\u2019 needs are constantly changing. Expanding into a new market can help you guide customer trends rather than simply trying to follow them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keep up with competitors. <\/b><span style=\"font-weight: 400;\">If you don\u2019t expand your business, you risk falling behind your competitors. If they are expanding into new markets and you\u2019re not, they\u2019ll have a leg up on you in terms of market share.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gain a competitive advantage. <\/b><span style=\"font-weight: 400;\">When you enter a new market before any competitors, you can establish yourself as the go-to brand in that market before anyone else has a chance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Diversification. <\/b><span style=\"font-weight: 400;\">If your business only serves one customer segment, you\u2019re essentially putting all your eggs in one basket. But, if you expand, you\u2019re diversifying your risk, giving your business a better chance at long-term success.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>New talent. <\/b><span style=\"font-weight: 400;\">When you expand into new markets, you\u2019ll also have the opportunity to bring in new talent. These new employees can help refresh your company and give you a new perspective on your products and services.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">To successfully expand your business into new markets, you can\u2019t just go out and start selling your product or service. You need to understand the nuances of that particular market and know how you will compete with other businesses already there. You also need to know whether a particular market is <\/span><i><span style=\"font-weight: 400;\">actually<\/span><\/i><span style=\"font-weight: 400;\"> worth your time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help guide you through the process, here\u2019s a market expansion strategy framework you can use.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\">Step 1: Build your ICP using reliable data\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First, you need to develop an ideal customer profile (ICP) for your target market. This will help you understand who your target customers are, what they\u2019re looking for and how to best reach them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But here\u2019s the thing: most ICPs are shallow. Despite it being one of the most valuable parts of your market expansion strategy, most businesses develop their ICP using firmographic characteristics that don\u2019t tell you much.\u00a0<\/span><\/p>\n<p><b>And that\u2019s a huge mistake!<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Because <\/span><a href=\"https:\/\/getrev.ai\/blog\/the-problem-with-b2b-data-and-the-solution-your-team-is-waiting-for\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">firmographic data isn\u2019t reliable<\/span><\/a><span style=\"font-weight: 400;\"> for such a high-risk investment as entering a new market. It only shows you things like company location, size, industry and annual revenue. And while that information can be useful, it doesn\u2019t tell you anything about the factors influencing a company\u2019s buying decisions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where<\/span><a href=\"https:\/\/getrev.ai\/blog\/what-are-exegraphics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> exegraphic data<\/span><\/a><span style=\"font-weight: 400;\"> can give you a huge advantage as you expand into new markets.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">Use exegraphics to build a reliable ICP<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Exegraphics give you data on how companies operate and behave. For example, with exegraphic data, you can find out which companies are early adopters of cloud technology or which companies are in the process of expanding their data engineering teams.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you find exegraphic data? By scraping company information that can only be found on company websites, social media platforms and similar sources. Of course, your company can manually collect this type of data. It\u2019s just extremely tedious and time-consuming.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Rev\u2019s Sales Development Platform, you can use AI technology to speed that data collection process up. And because the AI is constantly searching for new information, Rev allows you to build a living model of your ICP\u2014what we call an <\/span><a href=\"https:\/\/getrev.ai\/blog\/your-icp-is-broken-and-heres-why\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aiCP<\/span><\/a><span style=\"font-weight: 400;\">\u2014that evolves as the behavior of your ideal customer changes over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having an aiCP means your market expansion strategy also evolves based on real-time data. And this is a huge advantage in the initial stages of market expansion when many companies get scared and divest too quickly.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\">Step 2: Understand the TAM\/SAM for each potential new market<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Oftentimes, companies also rely on firmographics to find the total addressable market (TAM) and the serviceable available market (SAM) in a new market segment. Typically, these companies use some database and say, \u201cfind me all of the companies in this vertical, this size, with this annual revenue\u2026\u201d And, then, they make a leap and decide whichever companies fit those parameters is their TAM.<\/span><\/p>\n<p><b>But it\u2019s not.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just because a company falls into those basic parameters doesn\u2019t mean they\u2019re ready or likely to buy from you. You don\u2019t have enough information to make that assumption. So, what can you do instead?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using Rev, you can add some scientific rigor to finding your TAM. With exegraphics, we help you find the companies in the new market that are already exhibiting behaviors similar to the best customers you already have.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, you might find that the TAM\/SAM for a new market is too small. And that\u2019s great! Because you can use that information to pivot before investing too many resources.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If, however, you find that a new market looks like it\u2019s worth pursuing, you\u2019ll have the data to continue building your market expansion strategy with confidence.<\/span><\/p>\n<h2\/>\n<h2><span style=\"font-weight: 400;\">Step 3: Study the competition<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Next, you should take a close look at the competition. The goal here isn\u2019t to copy their strategies or even go after the exact same prospects. The goal is to figure out what your competitors do well, what can be improved and what you can do differently to stand out to your target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you look at the competition, consider the following:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What do your competitors offer?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s their share of this market?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the quality of their products or services?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are their strengths and weaknesses?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How are they marketing their products or services?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are there any gaps in their marketing?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does their marketing strategy appeal to your ICP?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s their pricing structure?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you have the resources to compete?\u00a0<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\">Step 4: Rank each potential new market for your business<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Next, you\u2019ll use your research to prioritize which potential markets offer the most opportunity for your business. Here are some factors to consider when ranking potential new markets:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does the market have enough potential customers?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the market growing or shrinking?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s the level of competition in the market?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s the overall risk level of entering the market?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the estimated costs of entering the market?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can use these criteria to create a scoring system and rank potential markets from most to least attractive.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\">Step 5: Define new market success criteria<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before you begin any outreach, you first need to establish what success looks like in your new market. This will help you set measurable goals and objectives, and track progress over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some success criteria to consider include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Revenue goals.<\/b><span style=\"font-weight: 400;\">\u00a0 How much revenue do you want to generate from the new market?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Market share<\/b><span style=\"font-weight: 400;\">. What percentage of the market do you want to capture?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer acquisition costs.<\/b><span style=\"font-weight: 400;\"> How much are you willing to spend to acquire each new customer?<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\">Step 6: Create a target list of accounts in the top-ranked new market<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your list is your strategy. So, once you\u2019ve identified your top new market, you want to start with a high-quality target account list. Remember: you don\u2019t need to guess which accounts to target. Use exegraphic data to your advantage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rev\u2019s AI technology uses that data to create a comprehensive list of all of the companies that show signs of being a good fit for your company\u2019s product or service\u2013even if those companies are outside of the industries you\u2019d normally target.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That way, you don\u2019t waste time and resources pursuing companies that aren\u2019t likely to buy from you. It also means you\u2019ll find new opportunities for deals with companies you might have otherwise never considered.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Rev, you\u2019d also get to see a Rev Score\u2014i.e. how likely a company is to be a good fit\u2014for each of the accounts on your list. This insight helps you prioritize accounts and increase your probability of early success as you begin testing the new market.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\">Step 7: Create a SWAT team to test initial messaging and engagement<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By starting with a SWAT team, you can get a sense of whether there is genuine interest from potential customers in the new market. In other words, you can further minimize the risks associated with expanding into new markets!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, you can start small. Your SWAT team only needs 2-3 employees who are company specialists in sales, marketing, product and customer success. The goals of this team will be to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Validate the new market before investing additional resources<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop early messaging and some marketing collateral<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test various engagement strategies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collect data to fine-tune outreach efforts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a set of processes that your marketing and sales teams can eventually follow (if you decide to pursue the new market)<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\">Step 8: Measure early results and iterate<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After a few months of testing, your SWAT team should have a pretty good idea of what\u2019s working and what\u2019s not. At this point, you can start to think about putting more resources toward your market expansion efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But before you do, analyze the data and consider the following questions:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does the market show signs of promise?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are companies responding to your messaging?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are there any areas where you can improve your approach?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the quality of leads coming out of the market?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many deals were you able to close?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What types of deals did you close?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Was the quality of deals in line with your expectations?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re happy with the results of your market expansion efforts thus far, then it\u2019s time to start thinking about the best fit market.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\">Step 9: Select the best new market fit<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve done a bit of testing, it\u2019s time to decide which new market is the best fit for your business. Which market showed the most promise in terms of potential customers and sales?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by evaluating your metrics with questions like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which market had the highest number of new customers or the greatest increase in sales?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which market had the most engaged customers or the highest website traffic?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which market feels like the best strategic fit for your business?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which market represents the greatest opportunity for growth?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve decided on a market, it\u2019s time to start developing a marketing and sales plan to target the rest of the accounts on your list.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\">Step 10: Develop a marketing and sales plan<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now you\u2019re ready to strategically create a marketing and sales plan that targets your ICP in a way that\u2019s unique from your competitors. This plan should include a mix of online and offline channels. Some channels you may consider include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paid advertising (e.g. Google AdWords, Facebook ads)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search engine optimization (SEO)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content marketing (e.g. blog posts, eBooks, infographics)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media marketing (e.g. posts, influencer outreach, paid social media ads)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Public relations (PR)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve identified your channels, you need to create content that resonates with your target market at every stage of the customer journey and develop a strategy for promotion and distribution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exegraphic data also comes in handy here. Because instead of creating a marketing plan to appeal to a static profile, you can use exegraphics to inform your strategy with insights, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether a company\u2019s director is an early adopter of new technology<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which departments within a company are currently shrinking or expanding\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where and how a company communicates its value to the public\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many people work on a company\u2019s data engineering team\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the core functions of newly-hired customer service reps<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By knowing this information, you can personalize your marketing message and offer to each company, increasing your chances of success.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Expanding into new markets can be a stressful endeavor if you\u2019re relying on outdated methods for developing your ICP, target account list and outreach strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But by using Rev to collect exegraphic data on your best customers and build a dynamic aICP, you can minimize the risks involved and ensure the market is worth pursuing before fully investing your resources.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to see how it works for yourself? <\/span><a href=\"https:\/\/getrev.ai\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Get a free ICP audit <\/span><\/a><span style=\"font-weight: 400;\">to find your next best customers\u2014before you even enter the market!\u00a0<\/span><\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/getrev.ai\/blog\/revops-guide-to-expanding-into-new-markets-and-targeting-new-customers\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expanding into new markets can be an exciting and risky decision. 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