{"id":21769,"date":"2022-12-07T21:42:21","date_gmt":"2022-12-07T21:42:21","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/07\/playboy-follows-up-lingerie-launch-with-bunny-branded-denim\/"},"modified":"2022-12-07T21:42:21","modified_gmt":"2022-12-07T21:42:21","slug":"playboy-follows-up-lingerie-launch-with-bunny-branded-denim","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/07\/playboy-follows-up-lingerie-launch-with-bunny-branded-denim\/","title":{"rendered":"Playboy Follows Up Lingerie Launch With Bunny-Branded Denim"},"content":{"rendered":"

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The latest merchandise play for lifestyle brand Playboy Group is another American classic: jeans<\/a>.<\/p>\n

While Playboy<\/a> has lent its name to a range of products throughout its 70-year history, including jewelry, shoes, robes and, of course, a captain\u2019s hat, Playboy Denim marks the brand\u2019s \u201cfirst owned and operated\u201d line of jeans.<\/p>\n

Styles for men and women are available on Playboy.com, as well as the brand\u2019s retail popup in Los Angeles that opened in October.<\/p>\n

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The initial collection includes 18 styles for men and women in a variety of styles and cuts, all featuring Playboy\u2019s infamous bunny logo. Prices range from $80 to $110.<\/p>\n

In a statement, Jason Mahler, vp of design at Playboy Group, parent of the namesake publication that bills itself as \u201ca pleasure and leisure company,\u201d said Playboy Denim leans on the media company\u2019s well-known logos and \u201c[interprets] them for a modern customer through custom rivets and leather jacrons, embellished graphics, patches and prints.\u201d<\/p>\n

Playboy Denim follows the release of Playboy Lingerie in November. These product lines in turn reflect a massive shift for the media company following changes in consumer behavior, as well as founder Hugh Hefner\u2019s death in 2017.<\/p>\n

After going public in February 2021<\/a>, the brand has reinvented itself as more of a lifestyle company with consumer products. That includes the aforementioned lingerie line, as well as a series of NFT drops<\/a> and even the revival of a private jet known as the Big Bunny<\/a>.<\/p>\n

While the Big Bunny is sadly not for sale, chief brand and strategy officer Rachel Webber previously told Adweek it is an important brand asset that helps influencers experience Playboy, referring to the jet as \u201ca small, flying [Playboy] Mansion.\u201d<\/p>\n

J. Daren Metropoulos, principal at investment firm Metropoulos & Co.\u2014which has purchased stakes in distressed brands such as Hostess<\/a>, Pabst Blue Ribbon<\/a> and Chuck E. Cheese<\/a>\u2014bought the Playboy Mansion for $100 million in 2016. According to reports<\/a>, it is currently undergoing renovations.<\/p>\n

\u201cWe have seen strong demand for Playboy-branded denim through our licensing collaborations,\u201d said Ashley Kechter, president of global consumer products at Playboy Group. \u201cWe look forward to continued expansion of our owned-and-operated business and will leverage these new product lines across the Playboy ecosystem, including through our robust creator network.\u201d<\/p>\n<\/p><\/div>\n