{"id":21710,"date":"2022-12-07T17:58:43","date_gmt":"2022-12-07T17:58:43","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/07\/6-cybersecurity-threats-for-digital-marketers-in-2023\/"},"modified":"2022-12-07T17:58:43","modified_gmt":"2022-12-07T17:58:43","slug":"6-cybersecurity-threats-for-digital-marketers-in-2023","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/07\/6-cybersecurity-threats-for-digital-marketers-in-2023\/","title":{"rendered":"6 Cybersecurity Threats for Digital Marketers in 2023"},"content":{"rendered":"

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Cybersecurity has never been more important in the age of big data and digital marketing. Every day, marketers collect and store more sensitive data, from customer contact information to sales histories.<\/p>\n

As we\u2019ve seen all too often in the news, that data can be a valuable target for cybercriminals.<\/p>\n

The new year is coming soon, and it means that many new technologies will be developed, and the old ones will be getting smarter. No one knows what 2023 will bring, so it\u2019s more important than ever to think about what cybersecurity measures you can implement to protect yourself and your business from all possible digital threats.<\/p>\n

Why Should Digital Marketers Care About Cybersecurity?<\/h2>\n

As a digital marketer, you might think: \u201cCybersecurity is the IT team\u2019s job, not mine.\u201d<\/p>\n

But the truth is, cybersecurity should be a top priority for everyone in the organization \u2013 especially marketing.<\/p>\n

Here are three reasons why:<\/p>\n

1. Your Data Is A Valuable Asset<\/h3>\n

Every day, you collect more sensitive data about your customers and prospects. That data is a valuable asset for your business and can also be a valuable target for cybercriminals.<\/p>\n

If that data falls into the wrong hands, it could be used to commit fraud or identity theft<\/a>. It could also be sold on the black market. And if it\u2019s leaked, it could damage your company\u2019s reputation \u2013 and cost you many customers.<\/p>\n

2. You\u2019re A Target<\/h3>\n

Cybercriminals are always looking for new targets. Businesses of all sizes are at risk, especially smaller ones.<\/p>\n

In fact, according to Verizon, 61%<\/a> of all cyberattacks targeted small to medium-sized businesses last year.<\/p>\n

This is because smaller firms are more likely to use tech at work without investing in adequate cybersecurity measures<\/a>.<\/p>\n

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Source<\/a><\/p>\n

You might think you\u2019re not a target as a digital marketer because you\u2019re not handling financial data.<\/p>\n

But cybercriminals will target any type of data they can find \u2013 including contact lists, customer data, and marketing plans.<\/p>\n

And if they can gain access to your company\u2019s systems, they could use your business as a launching pad to attack other businesses as well.<\/p>\n

3. You Could Be Held Responsible<\/h3>\n

Businesses are often legally responsible for the data they collect and store. So, if there\u2019s a data breach, you could be held liable \u2013 even if you didn\u2019t do anything wrong.<\/p>\n

Plus, as cybersecurity threats are becoming more publicized, consumers are also growing more aware of the risks. And they\u2019re starting to hold businesses accountable for protecting their data.<\/p>\n

According to survey the Ping Identity 2019 Consumer Survey<\/a>:<\/p>\n