{"id":21646,"date":"2022-12-07T14:11:26","date_gmt":"2022-12-07T14:11:26","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/07\/a-whirlwind-tour-of-the-new-martech-map-major-martech-trends-for-2023-and-how-to-manage-it-all-in-the-year-ahead\/"},"modified":"2022-12-07T14:11:26","modified_gmt":"2022-12-07T14:11:26","slug":"a-whirlwind-tour-of-the-new-martech-map-major-martech-trends-for-2023-and-how-to-manage-it-all-in-the-year-ahead","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/07\/a-whirlwind-tour-of-the-new-martech-map-major-martech-trends-for-2023-and-how-to-manage-it-all-in-the-year-ahead\/","title":{"rendered":"A whirlwind tour of the new martech map, major martech trends for 2023, and how to manage it all in the year ahead"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"text\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/youtu.be\/eqHNjX_J090\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Martech for 2023 Presentation\" class=\"wp-image-5436\" width=\"728\" height=\"380\" data-lazy-data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-2023-youtube.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-2023-youtube-300x157.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-2023-youtube-1024x535.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-2023-youtube-768x401.png 768w\" data-lazy-data-sizes=\"(max-width: 728px) 100vw, 728px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-2023-youtube.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-2023-youtube.png\" alt=\"Martech for 2023 Presentation\" class=\"wp-image-5436\" width=\"728\" height=\"380\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-2023-youtube.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-2023-youtube-300x157.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-2023-youtube-1024x535.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-2023-youtube-768x401.png 768w\" data-sizes=\"auto, (max-width: 728px) 100vw, 728px\"\/><\/noscript><\/a><\/figure>\n<p>Yesterday, my brother-in-martech Frans Riemersma and I gave a <em>tour de force<\/em> presentation of the current <a href=\"https:\/\/chiefmartec.com\/2022\/05\/marketing-technology-landscape-2022-search-9932-solutions-on-martechmap-com\/\" target=\"_blank\" rel=\"noreferrer noopener\">martech landscape<\/a> as it stands at the end of 2022 (now officially over 10,000 solutions!), five major trends that we expect will shape martech and marketing in 2023, and a framework for managing it all in what is sure to be a highly \u201cfluid\u201d year ahead.<\/p>\n<p>You can watch <a href=\"https:\/\/youtu.be\/eqHNjX_J090\" target=\"_blank\" rel=\"noreferrer noopener\">the complete 60-minute session on YouTube<\/a> and also <a href=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-for-2023.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">download the full 117-slide deck here<\/a>.<\/p>\n<p>As I <a href=\"https:\/\/chiefmartec.com\/2022\/12\/you-can-now-filter-the-10000-martech-landscape-by-revenue-size-age-and-g2-ratings\/\">shared yesterday<\/a>, the first part of our presentation showed the new <a href=\"https:\/\/martechmap.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>martechmap.com<\/strong><\/a> site \u2014 an interactive version of the martech landscape \u2014 that now lets you search and filter using data from Clearbit (approximate revenue, company size, and date founded) and G2 (average rating and number of reviews). We also used this enriched data in aggregate to analyze several fascinating patterns across the martech industry, such as the differences between average age, average rating, average size, and average adoption rate of the 49 martech categories.<\/p>\n<p>I think you\u2019ll find the results of that analysis as interesting as we did. They also give some direction to where future entrepreneurial ventures in the space are likely to arise.<\/p>\n<p>In the second part, we did a deeper dive into five major trends that we believe will be front-and-center for most martech teams in 2023:<\/p>\n<ul>\n<li>Generative AI &amp; Personalization<\/li>\n<li>Activating Cloud Data Warehouses<\/li>\n<li>Ecosystems &amp; Communities<\/li>\n<li>No-Code In-House Creators<\/li>\n<li>Web3 &amp; Metaverse (although we think this will be an anti-trend in 2023)<\/li>\n<\/ul>\n<p>And finally, in the third part, we presented a framework for dealing with this challenging martech environment by (1) managing the hype curve, which appears in multiple forms \u2014 almost fractal-like \u2014 in both the industry and your internal stack and organizational capabilities and (2) managing the journey of \u201cproductizing\u201d marketing, from experimental projects to standardized processes to automated products.<\/p>\n<p>But rather than read about it, we think you\u2019ll find it more fun to hear and see it directly from our recorded event:<\/p>\n<p><noscript><iframe loading=\"lazy\" title=\"Martech for 2023: The (Really) Big Picture\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/eqHNjX_J090?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/noscript><\/p>\n<p>We want to thank again our sponsors <a href=\"https:\/\/www.sas.com\/en_us\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">SAS<\/a>, <a href=\"https:\/\/www.uptempo.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uptempo<\/a>, <a href=\"https:\/\/calendly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calendly<\/a>, <a href=\"https:\/\/www.goldcast.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Goldcast<\/a>, <a href=\"https:\/\/www.g2.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">G2<\/a>, and <a href=\"https:\/\/clearbit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clearbit<\/a>. Their support has funded and enabled our research and made it possible for us to share the results with the martech community at no cost to you.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-for-2023-sponsors.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Martech for 2023 Sponsors\" class=\"wp-image-5437\" width=\"728\" height=\"250\" data-lazy-data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-for-2023-sponsors.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-for-2023-sponsors-300x103.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-for-2023-sponsors-1024x352.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-for-2023-sponsors-768x264.png 768w\" data-lazy-data-sizes=\"(max-width: 728px) 100vw, 728px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-for-2023-sponsors.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-for-2023-sponsors.png\" alt=\"Martech for 2023 Sponsors\" class=\"wp-image-5437\" width=\"728\" height=\"250\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-for-2023-sponsors.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-for-2023-sponsors-300x103.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-for-2023-sponsors-1024x352.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/12\/martech-for-2023-sponsors-768x264.png 768w\" data-sizes=\"auto, (max-width: 728px) 100vw, 728px\"\/><\/noscript><\/a><\/figure>\n<div class=\"astra-advanced-hook-4623 \">\n<div class=\"wp-block-columns bottom-of-post-optin-widget\">\n<div class=\"wp-block-column\" style=\"flex-basis:40%\">\n<h3 class=\"has-text-align-center\">Get chiefmartec.com directly in your inbox!<\/h3>\n<p class=\"has-normal-font-size\"><meta charset=\"utf-8\"\/>Subscribe to my newsletter to get the latest insights on martech as soon as they hit the wire. I usually publish an article every week or two \u2014 aiming for quality over quantity.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/chiefmartec.com\/2022\/12\/a-whirlwind-tour-of-the-new-martech-map-major-martech-trends-for-2023-and-how-to-manage-it-all-in-the-year-ahead\/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-whirlwind-tour-of-the-new-martech-map-major-martech-trends-for-2023-and-how-to-manage-it-all-in-the-year-ahead\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de force presentation of the current martech landscape as it stands at the end of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-21646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A whirlwind tour of the new martech map, major martech trends for 2023, and how to manage it all in the year ahead - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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