{"id":21589,"date":"2022-12-07T09:46:25","date_gmt":"2022-12-07T09:46:25","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/07\/is-social-media-search-the-new-google-how-to-boost-traffic\/"},"modified":"2022-12-07T09:46:25","modified_gmt":"2022-12-07T09:46:25","slug":"is-social-media-search-the-new-google-how-to-boost-traffic","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/07\/is-social-media-search-the-new-google-how-to-boost-traffic\/","title":{"rendered":"Is Social Media Search The New Google? How To Boost Traffic"},"content":{"rendered":"

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If you want your brand to succeed in 2023, it\u2019s time to step up your social media strategy.<\/p>\n

As people increasingly turn to the search bar on social media platforms, optimizing your content for platform search algorithms is more important than ever.<\/p>\n

And with Google\u2019s new Short Video Result Type, it\u2019s also a great time to prioritize short-form video content, which goes hand-in-hand with current social media trends.<\/p>\n

On November 30, I moderated a webinar with Rachel Schardt, SEO Success Manager at Conductor. Schardt demonstrated how you could take full advantage of social media next year and boost your brand\u2019s organic discoverability and reach.<\/p>\n

Here is a summary of the webinar. To access the entire presentation, complete the form<\/a>.<\/p>\n

Why Optimize For Social Media Search?<\/h2>\n

More and more people are using social media as a search engine. In fact,<\/p>\n