{"id":21531,"date":"2022-12-07T01:36:41","date_gmt":"2022-12-07T01:36:41","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/07\/apple-reportedly-scales-back-car-plans-postpones-launch-date-to-2026\/"},"modified":"2022-12-07T01:36:41","modified_gmt":"2022-12-07T01:36:41","slug":"apple-reportedly-scales-back-car-plans-postpones-launch-date-to-2026","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/07\/apple-reportedly-scales-back-car-plans-postpones-launch-date-to-2026\/","title":{"rendered":"Apple reportedly scales back car plans, postpones launch date to 2026"},"content":{"rendered":"

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Apple Inc. is reported to have scaled back its plans for a self-dirving electric vehicle and postponed the launch date to 2026.<\/p>\n

Mark Gurman at Bloomberg claims<\/a> that the project, known internally as Titan, has been in limbo for several months as Apple executives have grappled with the reality that its vision for a fully autonomous vehicle, one without a steering wheel or pedals, is not currently technologically feasible.<\/p>\n

Instead, Apple is said to be planning for a less-ambitious design that will include a vehicle with a steering wheel and pedals. Autonomy with the planned vehicle will also only be limited to highways, which is notably less than what is offered by Tesla Inc. vehicles now.<\/p>\n

The reference to Tesla is apt as Gurman notes that Apple is grappling with pushing into a new market segment with technological obstacles that have challenged some of the world\u2019s largest companies.<\/p>\n

Other features Apple is said to be developing for the vehicle include the ability for drivers to undertake others tasks, such as watching a movie or playing a game while the vehicle is in autonomous mode. The vehicle would then alert the driver to take manual control before coming off a highway on the way to their destination.<\/p>\n

Apple\u2019s\u00a0varying efforts to build an autonomous electric vehicle date back to 2014, but the company has had various stumbles across along the way.\u00a0It was reported\u00a0in 2016<\/a>\u00a0that the Apple car project was dead in the water after Apple cut hundreds of positions and switched its focus to pursuing self-driving technology that can be applied to other cars.\u00a0Apple then laid off 190 staff from the project in\u00a0February 2019<\/a>.<\/p>\n

That Apple is now downgrading the autonomous driving features in the planned vehicle comes as no surprise. It was reported in\u00a0February 2019<\/a>\u00a0that Apple ranked last out of 48 companies testing autonomous vehicle technology in California regarding safety \u2013 Apple\u2019s self-driving car technology required\u00a0human intervention for nearly every mile driven.<\/p>\n

Apple\u2019s seemingly renewed interest in building a self-driving car emerged in\u00a0June 2019<\/a>\u00a0when it acquired self-driving technology startup Drive.ai. Further evidence of momentum came in February 2021<\/a> when it was reported that Apple was close to closing a deal with Hyundai Motor Group and its affiliate Kia Corp to manufacture the vehicle.<\/p>\n

Autonomous electric vehicles are hard, but Apple has recently struggled with more simple technology, specifically its attempts to bring a mixed-reality headset to market. Like the Apple Car, rumors of Apple developing a headset go back nearly a decade but despite reports that it would be coming to market in 2021 and then 2022, a new report on Dec. 4<\/a> suggests that the headset has been pushed back to the second half of 2023.<\/p>\n

Image:\u00a0automobileitalia\/Flickr<\/a><\/h5>\n
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