{"id":21466,"date":"2022-12-06T22:00:59","date_gmt":"2022-12-06T22:00:59","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/understanding-commercial-email-examples-and-best-practices\/"},"modified":"2022-12-06T22:00:59","modified_gmt":"2022-12-06T22:00:59","slug":"understanding-commercial-email-examples-and-best-practices","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/understanding-commercial-email-examples-and-best-practices\/","title":{"rendered":"Understanding Commercial Email: Examples and Best Practices"},"content":{"rendered":"

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Commercial email is a crucial part of many brands\u2019 marketing strategies. But what exactly <\/span>are<\/span><\/i> commercial emails? And what are some of the best practices to keep in mind when creating them?<\/span><\/p>\n

Let\u2019s dive in.<\/span><\/p>\n

What is commercial email?<\/strong><\/h2>\n

Commercial email is any type of email sent by a company to its leads or customers for marketing purposes. The goal of commercial emails is to keep recipients engaged and to get them to take an action such as reading an article, following the brand on social media, or buying something from its store.<\/span><\/p>\n

Because of its promotional nature, commercial email must adhere to local and international regulations in regard to the sending of marketing messages. Commercial email can only be sent after a recipient has opted in to receive it.<\/span><\/p>\n

Commercial vs. transactional email<\/h3>\n

Transactional emails contain information about a transaction or interaction the recipient has initiated. They are, for example, order confirmations, shipping confirmations, password reset emails, and electronic receipts.<\/span><\/p>\n

The main differences between commercial and transactional email are:<\/span><\/p>\n\n\n\n\n\n\n\n
Commercial email<\/b><\/td>\nTransactional email<\/b><\/td>\n<\/tr>\n
Includes non-essential information<\/span><\/td>\nIncludes essential information<\/span><\/td>\n<\/tr>\n
Recipients need to have opted in (given their consent) to receive commercial email<\/span><\/td>\nRecipients don\u2019t need to opt in to receive transactional emails; their actions trigger the emails sent<\/span><\/td>\n<\/tr>\n
Must adhere to the CAN-SPAM Act<\/span><\/td>\nDoesn\u2019t need to adhere to the CAN-SPAM Act<\/span><\/td>\n<\/tr>\n
Requires an opt-out link<\/span><\/td>\nDoesn\u2019t require an opt-out link<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Examples of commercial email<\/strong><\/h2>\n

Commercial email can take many forms. You can find a few of the most common types of commercial emails below, but keep in mind that in reality, commercial emails are often not as easily categorized. A newsletter can contain a new product announcement, while a sales announcement may also contain an invitation for the recipient to sign up for the brand\u2019s rewards program.<\/span><\/p>\n

Newsletters<\/h3>\n

Newsletters aim to keep subscribers in the know about what\u2019s going on with your brand. They can contain:<\/span><\/p>\n