{"id":21458,"date":"2022-12-06T21:35:49","date_gmt":"2022-12-06T21:35:49","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/manufacturing-websites-the-about-section\/"},"modified":"2022-12-06T21:35:49","modified_gmt":"2022-12-06T21:35:49","slug":"manufacturing-websites-the-about-section","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/manufacturing-websites-the-about-section\/","title":{"rendered":"Manufacturing Websites: The About Section"},"content":{"rendered":"

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The Kays Engineering \u201cCompany History\u201d page<\/p>\n<\/div>\n

What is the most important section of a manufacturer\u2019s website after Products \/ Services? The About section. Why? Because the information about your company helps build trust and credibility with website visitors \u2014 and helps them decide whether to contact you.<\/p>\n

The About section should be robust (or packed full of information) and should include the following pages or info:<\/p>\n

\u2714\ufe0f Company history and story \u2014 How \/ why it was founded, etc.
\u2714\ufe0f Management \/ sales \/ tech team \u2014 Include photos of each person + brief bios (Note: a Team photo works well too.)
\u2714\ufe0f Customer list \u2014 Use customer logos for visual impact
\u2714\ufe0f Testimonials
\u2714\ufe0f Company vision (if applicable)
\u2714\ufe0f Environmental, Health & Safety (ditto)
\u2714\ufe0f Industry Certifications
\u2714\ufe0f Events \/ Press Room<\/p>\n

Smaller manufacturers will often add Careers \/ Open Positions under About, but if you have lots of positions open, or culture is an important value to you, I always recommend creating a separate Careers section.<\/p>\n

Image: Kays Engineering Company History page<\/a>. This page is one of my favorites for custom website we built for Kays using the WordPress Gutenberg editor. I love the old photos and the story. <\/p>\n

If you\u2019re considering updating your manufacturing website, schedule a call with us first<\/a> to discuss your challenges or complete our RFQ form<\/a>.<\/p>\n

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Dianna Huff is the founder and president of Huff Industrial Marketing. She\u2019s a passionate advocate for Made in USA and a geeky backyard birder.<\/p>\n<\/p><\/div>\n

See more articles by Dianna \u00bb<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n