{"id":21397,"date":"2022-12-06T18:17:18","date_gmt":"2022-12-06T18:17:18","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\/"},"modified":"2022-12-06T18:17:18","modified_gmt":"2022-12-06T18:17:18","slug":"11-key-facebook-advertising-trends-tips-to-succeed-in-2023","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\/","title":{"rendered":"11 Key Facebook Advertising Trends &#038; Tips to Succeed in 2023"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>Facebook has a lot to offer advertisers, from impressive scale to data-driven audience segments and tactical ad formats. In fact, the average Facebook user clicks on <a href=\"https:\/\/hootsuite.widen.net\/s\/gqprmtzq6g\/digital-2022-global-overview-report\" target=\"_blank\" rel=\"noopener\">12<\/a> ads per month and<a href=\"https:\/\/www.kleinerperkins.com\/perspectives\/internet-trends-report-2018\/\" target=\"_blank\" rel=\"noopener\"> 78%<\/a> of U.S. consumers have made purchases through discoveries on Facebook.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/facebook-ad-stats.png\" loading=\"lazy\" alt=\"facebook ad stats\" width=\"559\" height=\"271\" class=\" wp-image-68288 aligncenter\" srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/facebook-ad-stats.png 559w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/facebook-ad-stats-480x233.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 559px, 100vw\"\/><\/p>\n<p>But social media moves at a dizzying speed. New features are constantly released, fresh audience trends emerge (and then inevitably vanish) and new marketing strategies explode in popularity.<\/p>\n<p>As a Facebook advertiser, which trends should you look out for in 2023 and how can you stay ahead of the curve?<\/p>\n<p>While we <em>don\u2019t<\/em> have a crystal ball, we <em>do<\/em> have a wealth of paid social expertise and years of experience with running campaigns. And with that, we\u2019re going to share:<\/p>\n<ul>\n<li>Four trends we think advertisers can expect from Facebook in 2023.<\/li>\n<li>Seven tips to help you outshine your competitors and scale your success.<\/li>\n<\/ul>\n<h2>4 key Facebook trends to watch out for next year<\/h2>\n<p>Before we get into the tips for <a href=\"https:\/\/upbeatagency.com\/how-to-create-facebook-ads\/\">creating Facebook ads<\/a> in 2023, here\u2019s a look at some key trends that we think will shape the overall Facebook marketing and advertising landscape.<\/p>\n<h3>1. Video advertising will remain insanely popular<\/h3>\n<p>The popularity of social media video advertising has increased dramatically over time, and video ads are now used by a wide range of different businesses.<\/p>\n<p>This isn\u2019t surprising when you consider that <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/04\/25\/facebook-video-ads\">Facebook video ads<\/a> enable marketers to tell in-depth brand stories and showcase their products with eye-catching assets.<\/p>\n<p>Plus, Facebook has invested heavily in its video offering. Facebook Reels are now available in 150 countries, and Facebook is second only to video-giant YouTube when it comes to live content consumption (Source: <a href=\"https:\/\/blog.hootsuite.com\/facebook-statistics\/#Facebook_video_stats\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a>).<\/p>\n<p>As more and more brands gain access to creative tools that can publish high-quality video ads, the video landscape will become increasingly competitive on Facebook.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/facebook-video-ad-example.png\" loading=\"lazy\" alt=\"facebook video ad example - zapier\" width=\"501\" height=\"484\" class=\"wp-image-68275 aligncenter\" srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/facebook-video-ad-example.png 501w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/facebook-video-ad-example-480x464.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 501px, 100vw\"\/><\/p>\n<p>Use our<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/04\/25\/facebook-video-ads\"> guide to Facebook video ads<\/a> to learn how to set them out and how to make the most of this influential ad format.<br \/><a id=\"short\"\/><\/p>\n<h3>2. Short-form video will reign supreme<\/h3>\n<p>Short-form content came onto the scene with Vine, exploded in popularity with TikTok, and is now taking over multiple social media platforms\u2014Facebook included. In fact, short-form videos have now become the default content type for many social feeds, and this trend will only continue to grow in 2023.<\/p>\n<p>Facebook actually beats TikTok when it comes to short-form video consumption among US audiences (Source: <a href=\"https:\/\/blog.hootsuite.com\/facebook-statistics\/#Facebook_video_stats\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a>). This may seem surprising, but it speaks to the rapid uptake of short-form content across different social platforms.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/short-form-video-social.png\" loading=\"lazy\" alt=\"top short form video platforms\" width=\"720\" height=\"497\" class=\"size-full wp-image-68274 aligncenter\" srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/short-form-video-social.png 720w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/short-form-video-social-480x331.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\"\/><br \/><a id=\"tiktok\"\/><\/p>\n<h3>3. The \u201cTikTokification\u201d of creative content<\/h3>\n<p>TikTok is a social media phenomenon. The platform has swiftly acquired a colossal audience (that\u2019s still growing) and is now leading the charge when it comes to producing new social trends and <a href=\"https:\/\/localiq.com\/blog\/types-of-social-media-content\/\" target=\"_blank\" rel=\"noopener\">social media content ideas<\/a>.<\/p>\n<p>Influencer-style direct-to-camera videos are hugely popular on TikTok, and this type of content is now infiltrating every social media platform. If you want to avoid falling behind the competition, they\u2019ll need to embrace the TikTok takeover.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/facebook-reels-examples.png\" loading=\"lazy\" alt=\"facebook reels examples\" width=\"720\" height=\"358\" class=\"size-full wp-image-68276 aligncenter\" srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/facebook-reels-examples.png 720w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/facebook-reels-examples-480x239.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\"\/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/variety.com\/2021\/digital\/news\/facebook-reels-launch-tiktok-1235076168\/\" target=\"_blank\" rel=\"noopener\">Image source<\/a><\/em><\/p>\n<p>The same also applies to hashtag challenges, user trends, and viral audio tracks. Although many global trends start on TikTok, they\u2019re now spreading quickly to platforms like Facebook and Instagram, so Facebook marketers will need to keep in the loop to stay relevant. To get familiar with TikTok content and trends, visit our posts on <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/06\/17\/how-to-get-more-likes-on-tiktok\">How to Get More Likes on TikTok<\/a> and <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/10\/07\/how-to-get-on-tiktok-fyp\">How to Get on TikTok\u2019s FYP<\/a>.<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/03\/11\/how-to-stitch-on-tiktok\"\/><br \/><a id=\"shops\"\/><\/p>\n<h3>4. Shoppable ads will be adopted at scale<\/h3>\n<p>Facebook has been consistently refining its social shopping offering over time, and the lines between online shopping and social media are becoming increasingly blurred.<\/p>\n<p>Facebook Shops came onto the scene in early 2020, which allowed businesses to showcase and sell their products directly through the Facebook and Instagram apps.<\/p>\n<p>Since then, the platform has continued to develop new social selling solutions. Facebook recently launched <a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/guides\/advantage-shopping-campaigns\" target=\"_blank\" rel=\"noopener\">Advantage+ Shopping<\/a> ads that enable brands to test creative variations and drive conversions through fully automated campaigns.<\/p>\n<p>For ecommerce and direct-to-consumer retail businesses, setting up an efficient and optimized Facebook shopping presence will be key in 2023. Get familiar with our <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/25\/social-shopping\">guide to social shopping<\/a> and our <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2020\/08\/13\/facebook-ecommerce-tips\">tips to sell (lots) more products on Facebook.<\/a><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/shoppable-facebook-ad-example.png\" loading=\"lazy\" alt=\"shoppable facebook ad example\" width=\"490\" height=\"461\" class=\"wp-image-68277 aligncenter\" srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/shoppable-facebook-ad-example.png 490w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/shoppable-facebook-ad-example-480x451.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 490px, 100vw\"\/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/about.fb.com\/news\/2021\/06\/new-ways-to-shop-for-products-you-love-across-our-apps\/\" target=\"_blank\" rel=\"noopener\">Image source<\/a><\/em><\/p>\n<h2>How to outperform your competitors with Facebook ads in 2023<\/h2>\n<p>It\u2019s now time to explore how you <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/11\/21\/how-to-compete-in-facebook-ads\">compete in Facebook ads<\/a> next year and leave your competitors in the dust.<\/p>\n<ol>\n<li><a href=\"#creative\">Establish a clear creative direction<\/a><\/li>\n<li><a href=\"#advantage\">Try out Advantage+ campaigns<\/a><\/li>\n<li><a href=\"#scale\">Use cost per result bidding to scale budget<\/a><\/li>\n<li><a href=\"#broad\">Guide the algorithm with broad targeting<\/a><\/li>\n<li><a href=\"#patient\">Be patient with your Facebook ad sets<\/a><\/li>\n<li><a href=\"#placements\">Use multiple placements &amp; formats<\/a><\/li>\n<li><a href=\"#reporting\">Make the most of improved Facebook reporting features<\/a><\/li>\n<\/ol>\n<h3>1. Establish a clear creative direction<\/h3>\n<p>Wondering which creative style is going to drive the best results for your brand on Facebook? The classic user-generated content-style Facebook ads produce excellent results, especially for solution-based ecommerce products or lead-generation campaigns. This type of content tends to be less polished, with fewer logos and branded elements.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/user-generated-content-facebook.png\" loading=\"lazy\" alt=\"user generated content on facebook\" width=\"600\" height=\"676\" class=\"size-full wp-image-68279 aligncenter\" srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/user-generated-content-facebook.png 600w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/user-generated-content-facebook-480x541.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\"\/><\/p>\n<p>However, many advertisers have now adopted this approach. You may want to try out trending sounds and engaging visuals to stand out in a competitive feed. If you\u2019re in the fashion or clothing industry, consider creating more polished videos with premium-style imagery, fast motion, and strong branding.\u00a0 Audiences expect to see clothing products showcased upfront, so make sure that you\u2019re placing your wares on center stage.<\/p>\n<p><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2021\/06\/24\/design-facebook-ads-free\">Here are some of the best free tools for designing Facebook ads like a pro.<\/a><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/facebook-ad-templates-canva-tools.png\" loading=\"lazy\" alt=\"facebook ad templates in canva\" width=\"720\" height=\"304\" class=\"size-full wp-image-68283 aligncenter\" srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/facebook-ad-templates-canva-tools.png 720w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/facebook-ad-templates-canva-tools-480x203.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\"\/><\/p>\n<p>The key is to pick one approach and stick with it\u2014there\u2019s no time to sit on the fence! Use our <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/05\/23\/facebook-ad-examples\">Facebook ad examples<\/a> to get ideas and inspiration for your own.<br \/><a id=\"advantage\"\/><\/p>\n<h3>2. Try out Advantage+ campaigns<\/h3>\n<p>Advantage+ campaigns are an automated campaign type where Facebook optimizes campaign settings to maximize returns. They\u2019re essentially streamlined conversion campaigns that reduce manual inputs for advertisers and save them time. Advantage+ will also run campaigns specifically for catalog ads and app installs, and automatically optimize your creative assets.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/facebook-advantage-campaigns.png\" loading=\"lazy\" alt=\"facebook advantage plus campaign example\" width=\"720\" height=\"361\" class=\"size-full wp-image-68280 aligncenter\" srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/facebook-advantage-campaigns.png 720w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/12\/facebook-advantage-campaigns-480x241.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\"\/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.facebook.com\/business\/help\/1720288338140238\"><em>Image source<\/em><\/a><\/p>\n<p>Advantage+ campaigns have delivered positive returns for many brands so far, so they\u2019re worth pursuing, particularly for newer advertisers. Plus, Facebook is likely to continue improving the Advantage+ product, meaning these campaigns are a safe bet for the foreseeable future.<\/p>\n<h3>3. Use cost per result bidding to scale budget<\/h3>\n<p><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/06\/08\/how-to-scale-facebook-ads\">Effectively scaling up your Facebook campaigns<\/a> is crucial to generating more conversions and improving the efficiency of your ad spend.<\/p>\n<p><strong>Cost per result goal bidding<\/strong> (formerly cost cap) is a reliable and efficient method for budget scaling and can deliver consistent results for Facebook advertisers in 2023. Start by testing out several bids through CBO (Campaign Budget Optimization) with a minimum spend on each ad set. Since Facebook will automatically test various bids across different ranges, you\u2019ll be able to scale up successful tactics quickly and effectively.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/10\/facebook-ads-bidding-cost-per-result-goal.png\" loading=\"lazy\" alt=\"facebook ads bidding - cost per result goal\" width=\"600\" height=\"500\" class=\"size-full wp-image-65848 aligncenter\" srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/10\/facebook-ads-bidding-cost-per-result-goal.png 600w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/10\/facebook-ads-bidding-cost-per-result-goal-480x400.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\"\/><\/p>\n<p>You\u2019ll also be able to leverage these insights to set up larger ABO (Ad Budget Optimization) campaigns with increased spend on the best bids.<\/p>\n<p>If you don\u2019t have a sufficient budget for testing multiple bids, then set up one ad set with a cost-cap bid slightly higher than your current Facebook CPA.<br \/><a id=\"broad\"\/><\/p>\n<h3>4. Guide the algorithm with broad targeting<\/h3>\n<p>You\u2019ll need to stick to <strong>broad audience targeting<\/strong> while scaling up your campaigns to allow the algorithm to collect data and implement optimizations. Stack Interest categories that have performed well previously to increase audience size.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/06\/how-to-scale-facebook-ads-detailed-targeting.png\" loading=\"lazy\" alt=\"how to scale facebook ads - detailed targeting\" width=\"720\" height=\"352\" class=\"size-full wp-image-61646 aligncenter\" srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/06\/how-to-scale-facebook-ads-detailed-targeting.png 720w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2022\/06\/how-to-scale-facebook-ads-detailed-targeting-480x235.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\"\/><\/p>\n<p>It\u2019s also important to guide the ad account in the early stages of your campaign if you\u2019re on a small budget.<\/p>\n<p>Try and use interest targeting to build relevant audience segments initially, and once you\u2019ve collected enough data, test out broader audiences with no interest layers to scale up your campaign.<\/p>\n<p>If you want to skyrocket your campaign scaling, don\u2019t obsess over finding the perfect ad for a specific target audience. Test everything on larger audiences to generate valuable insights and find a broad creative appeal that resonates with the majority of users.<\/p>\n<h3>5. Be patient with your Facebook ad sets<\/h3>\n<p>Whenever you make changes to your Facebook ads, you reset the <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/09\/13\/learning-period\">algorithmic learning period<\/a>. So try to avoid tweaking or adjusting your ad sets, particularly in the early stages of a campaign, to allow them to optimize effectively. This has always been advisable, and it seems like this will be more important than ever in 2023.<\/p>\n<p>Monitor ad set delivery to ensure that your results are improving over time and stick to 20% scaling every couple of days to maintain optimal performance. If you need to scale faster, duplicate the ad set to experiment with different tactics.<br \/><a id=\"placements\"\/><\/p>\n<h3>6. Use multiple placements &amp; formats<\/h3>\n<p>Facebook offers advertisers a wide range of high-performing placements and formats, so make sure you\u2019re capitalizing on these opportunities with a proper balance of image, video, and <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/05\/21\/facebook-carousel-ads\">carousel ads<\/a>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2021\/07\/facebook-ad-placements-preview.jpg\" loading=\"lazy\" alt=\"\" width=\"607\" height=\"420\" class=\"size-full wp-image-12683 aligncenter\" srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2021\/07\/facebook-ad-placements-preview.jpg 607w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2021\/07\/facebook-ad-placements-preview-480x332.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 607px, 100vw\"\/><\/p>\n<p>If you\u2019re in ecommerce, TikTok-style reel videos can also deliver tremendous performance, so be sure to jump on this trend before it becomes too saturated.<\/p>\n<p>As I mentioned above, creativity will be key to differentiating yourself from the competition in 2023, so focus on engaging and unique executions. Adapt popular content styles from the likes of TikTok and <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2021\/06\/22\/instagram-reels-ideas-for-businesses\">Instagram Reels<\/a> (e.g. presenters talking to members of the public, trending sounds, and hashtag challenges) and act decisively to avoid missing out.<br \/><a id=\"reporting\"\/><\/p>\n<h3>7. Make the most of improved Facebook reporting features<\/h3>\n<p>iOS and other privacy updates have caused disruptions in the Facebook targeting and reporting ecosystem, but Facebook has been working on improvements and solutions that you can (and should) use to your advantage when <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/09\/26\/how-to-optimize-facebook-ads\">optimizing your Facebook campaigns<\/a>.<\/p>\n<p>For example, the\u00a0reintroduction of the 28-day click attribution window<b> <\/b>will be valuable for harvesting more granular insights and viewing demographic audience breakdowns in the ad account. Also, the <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2021\/10\/06\/facebook-conversions-api\">Facebook Conversions API<\/a> can help you close gaps in pixel data resulting from the deprecation of third-party cookies.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2021\/12\/how-facebook-conversions-api-works-1.png\" loading=\"lazy\" alt=\"\" width=\"720\" height=\"361\" class=\"size-full wp-image-50355 aligncenter\" srcset=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2021\/12\/how-facebook-conversions-api-works-1.png 720w, https:\/\/www.wordstream.com\/wp-content\/uploads\/2021\/12\/how-facebook-conversions-api-works-1-480x241.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\"\/><\/p>\n<p>Facebook is likely to continue developing tools that enable brands to close the gap on attribution, so be sure to explore these new features to enhance your reports. The more campaign data you can access, the easier it will be to implement effective optimizations.<\/p>\n<p>It\u2019s also worth noting that new terms for self-serve ads manager accounts suggest that Facebook is both reducing its accountability and tightening restrictions, so keep an eye on these updates to stay in the loop.<\/p>\n<h2>Use these Facebook advertising trends &amp; tips to succeed in 2023<\/h2>\n<p><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/07\/18\/social-media-advertising\">Social media advertising<\/a> can deliver outstanding results for marketers, and if you\u2019re looking to drive business growth, there\u2019s never been a better time to <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/05\/03\/how-to-advertise-on-facebook\">start advertising on Facebook<\/a>.<\/p>\n<p>While some best practices will always remain true for advertisers, it\u2019s also crucial to explore new Facebook tools and features in 2023 that can help you to boost performance and outdo your competitors.<\/p>\n<p>So, to recap:<\/p>\n<p>The broader Facebook trends to watch out for in 2023 are:<\/p>\n<ol>\n<li>Video advertising will remain insanely popular<\/li>\n<li>Short-form video will reign supreme<\/li>\n<li>The \u2018TikTokification\u2019 of creative content<\/li>\n<li>Shoppable ads will be adopted at scale<\/li>\n<\/ol>\n<p>And here are our top tips to outperform your competitors on Facebook in 2023:<\/p>\n<ol>\n<li>Establish a clear creative direction<\/li>\n<li>Try out Advantage+ campaigns<\/li>\n<li>Use cost per result bidding to scale<\/li>\n<li>Guide the algorithm with broad targeting<\/li>\n<li>Be patient with your Facebook ad sets<\/li>\n<li>Use multiple placements &amp; formats<\/li>\n<li>Make the most of improved Facebook reporting features<\/li>\n<\/ol>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/12\/06\/facebook-advertising-trends\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook has a lot to offer advertisers, from impressive scale to data-driven audience segments and tactical ad formats. In fact, the average Facebook user clicks&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-21397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>11 Key Facebook Advertising Trends &amp; Tips to Succeed in 2023 - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Key Facebook Advertising Trends &amp; Tips to Succeed in 2023 - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-06T18:17:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/facebook-2023-trends-social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/06\\\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/06\\\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"11 Key Facebook Advertising Trends &#038; Tips to Succeed in 2023\",\"datePublished\":\"2022-12-06T18:17:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/06\\\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\\\/\"},\"wordCount\":1881,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/06\\\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/facebook-2023-trends-social.jpg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/06\\\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/06\\\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/06\\\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\\\/\",\"name\":\"11 Key Facebook Advertising Trends & Tips to Succeed in 2023 - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/06\\\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/06\\\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/facebook-2023-trends-social.jpg\",\"datePublished\":\"2022-12-06T18:17:18+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/06\\\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/06\\\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/06\\\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/facebook-2023-trends-social.jpg\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/facebook-2023-trends-social.jpg\",\"width\":1200,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/06\\\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailinvest.blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"11 Key Facebook Advertising Trends &#038; Tips to Succeed in 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"name\":\"mailinvest.blog\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailinvest.blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\",\"name\":\"mailinvest\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"width\":1000,\"height\":1000,\"caption\":\"mailinvest\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freelanceracademic\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\",\"name\":\"admin@mailinvest.blog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"caption\":\"admin@mailinvest.blog\"},\"sameAs\":[\"https:\\\/\\\/mailinvest.blog\",\"admin@mailinvest.blog\"],\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/author\\\/adminmailinvest-blog\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"11 Key Facebook Advertising Trends & Tips to Succeed in 2023 - mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\/","og_locale":"en_US","og_type":"article","og_title":"11 Key Facebook Advertising Trends & Tips to Succeed in 2023 - mailinvest.blog","og_description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","og_url":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\/","og_site_name":"mailinvest.blog","article_publisher":"https:\/\/www.facebook.com\/freelanceracademic\/","article_published_time":"2022-12-06T18:17:18+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/facebook-2023-trends-social.jpg","type":"image\/jpeg"}],"author":"admin@mailinvest.blog","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin@mailinvest.blog","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\/#article","isPartOf":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\/"},"author":{"name":"admin@mailinvest.blog","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4"},"headline":"11 Key Facebook Advertising Trends &#038; Tips to Succeed in 2023","datePublished":"2022-12-06T18:17:18+00:00","mainEntityOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\/"},"wordCount":1881,"commentCount":0,"publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/facebook-2023-trends-social.jpg","articleSection":["Tech Universe"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\/","url":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\/","name":"11 Key Facebook Advertising Trends & Tips to Succeed in 2023 - mailinvest.blog","isPartOf":{"@id":"https:\/\/mailinvest.blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\/#primaryimage"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/facebook-2023-trends-social.jpg","datePublished":"2022-12-06T18:17:18+00:00","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","breadcrumb":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\/#primaryimage","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/facebook-2023-trends-social.jpg","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/facebook-2023-trends-social.jpg","width":1200,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/11-key-facebook-advertising-trends-tips-to-succeed-in-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailinvest.blog\/"},{"@type":"ListItem","position":2,"name":"11 Key Facebook Advertising Trends &#038; Tips to Succeed in 2023"}]},{"@type":"WebSite","@id":"https:\/\/mailinvest.blog\/#website","url":"https:\/\/mailinvest.blog\/","name":"mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailinvest.blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailinvest.blog\/#organization","name":"mailinvest","url":"https:\/\/mailinvest.blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","width":1000,"height":1000,"caption":"mailinvest"},"image":{"@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freelanceracademic\/"]},{"@type":"Person","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4","name":"admin@mailinvest.blog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","caption":"admin@mailinvest.blog"},"sameAs":["https:\/\/mailinvest.blog","admin@mailinvest.blog"],"url":"https:\/\/mailinvest.blog\/index.php\/author\/adminmailinvest-blog\/"}]}},"_links":{"self":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/21397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/comments?post=21397"}],"version-history":[{"count":0,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/21397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media\/21398"}],"wp:attachment":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media?parent=21397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/categories?post=21397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/tags?post=21397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}