{"id":21369,"date":"2022-12-06T16:48:33","date_gmt":"2022-12-06T16:48:33","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/google-ads-conversion-lift-tutorial-for-advertisers\/"},"modified":"2022-12-06T16:48:33","modified_gmt":"2022-12-06T16:48:33","slug":"google-ads-conversion-lift-tutorial-for-advertisers","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/google-ads-conversion-lift-tutorial-for-advertisers\/","title":{"rendered":"Google Ads Conversion Lift Tutorial For Advertisers"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

In the most recent Google Ads tutorial video, a new Conversion Lift study was introduced to advertisers.<\/p>\n

The tutorial covers Conversion Lift and how to set it up in Google Ads.<\/p>\n

What Is Conversion Lift & How Does It Work?<\/h2>\n

Conversion Lift measures how many conversions are caused by your ads that wouldn\u2019t have happened without ads.<\/p>\n

Google\u2019s conversion lift solution blends multiple measurement tactics, including:<\/p>\n

    \n
  • Multi-touch attribution<\/li>\n
  • Incrementality Experiments<\/li>\n
  • Marketing mix models<\/li>\n<\/ul>\n

    Conversion Lift is set up as a controlled experiment within the Google Ads interface that separates your audience into two groups:<\/p>\n

      \n
    • One group that receives ads<\/strong> (control)<\/li>\n
    • One group that doesn\u2019t receive ads\u00a0<\/strong>(experiment)<\/li>\n<\/ul>\n

      The experiment can separate audiences based on random user selection or based on geography.<\/p>\n

      Conversion Lift is available for Video, Discovery, and App campaigns.<\/p>\n

      Why Use Conversion Lift?<\/h2>\n

      In the Google tutorial video, the introduction started out with three major pain points in today\u2019s marketing measurement.<\/p>\n

        \n
      • Customer journeys are more complex.<\/strong> As people interact with ads across multiple platforms, it\u2019s sometimes difficult or impossible to connect the dots to one unique user journey.<\/li>\n
      • Cookie-based measurement continues to decline. <\/strong>This leaves marketers with less visibility into what\u2019s working (and what\u2019s not).<\/li>\n
      • Marketers are expected to do more with less.<\/strong>\u00a0All the while, they\u2019re increasingly scrutinized over the need for profitability.<\/li>\n<\/ul>\n

        How To Set Up Conversion Lift<\/h2>\n

        The tutorial video provided step-by-step instructions based on separating by users.<\/p>\n

        Step 1:<\/h3>\n

        In the Google Ads interface, navigate to the top menu. Click on Tools & Settings >> Measurement >> Lift measurement.<\/strong><\/p>\n

        Then, click on \u201c+\u201d to start a new study.<\/p>\n

        \"The<\/p>\n

        Step 2:<\/h3>\n

        Select if your study will be based on users or by geography:<\/p>\n

        \"Choose<\/p>\n

        Next, you\u2019ll be able to select which campaign(s) to run in this study.<\/p>\n

        After that, select your start and ends dates.<\/p>\n

        Finally, review the feasibility to estimate how likely your study will get results.<\/p>\n

        \"ReviewImage credit: Google Ads Tutorial YouTube video, December 2022<\/span>