{"id":21351,"date":"2022-12-06T15:51:17","date_gmt":"2022-12-06T15:51:17","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/quiz-are-you-using-hubspot-these-are-the-reasons-you-arent\/"},"modified":"2022-12-06T15:51:17","modified_gmt":"2022-12-06T15:51:17","slug":"quiz-are-you-using-hubspot-these-are-the-reasons-you-arent","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/quiz-are-you-using-hubspot-these-are-the-reasons-you-arent\/","title":{"rendered":"[Quiz] Are You Using HubSpot? These Are The Reasons You Aren\u2019t!"},"content":{"rendered":"

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The only constant is change, they say. If you\u2019re looking for certainty, there are death and taxes for you.\u00a0<\/p>\n

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Remember when you couldn\u2019t imagine NOT using AOL messenger, your Blackberry, or MySpace? Me too. Extra credit: remember when you couldn\u2019t imagine living without Graffiti.<\/span><\/a><\/p>\n

Software is changeware unknowingly aspiring to become bloatware.<\/em><\/p>\n

Humans become accustomed to the software they use at work and home. Getting them to change their software habits can be difficult. At the organizational level, this is magnified by the number of people in a company or department. Do any of these phrases ring a bell?:<\/p>\n

\u201cI\u2019ve used Salesforce for 20 years.\u201d<\/p>\n

\u201cAll my leads are in our custom-built prospecting tool.\u201d<\/p>\n

\u201cOur emails are generated from our order entry system.\u201d<\/p>\n

The excuses are endless \u2014 constant. Just like change.<\/p>\n

HubSpot Adoption Across the Enterprise<\/h2>\n

Enter HubSpot.<\/p>\n

Your company has purchased it (SMART MOVE you corporate climber). Your employees will benefit from using HubSpot. They certainly need <\/em>to use HubSpot. BUT, be mindful of highlighting what\u2019s in it for them \u2014 efficiency, transparency, and ease of use are among the many benefits of HubSpot<\/p>\n

There are a few key ways to increase HubSpot adoption in your company.<\/p>\n

Email the Damn TPS Report<\/h3>\n

Email is not dead. It\u2019s just being used differently.\u00a0<\/p>\n

New HubSpot users may not automatically gravitate to the system right away. You\u2019ll need to remind them that HubSpot will be an important point of truth in your organization. One of the best ways to do that is to bring the data to them.<\/p>\n

HubSpot allows you to email HubSpot users selected reports or dashboards regularly. You can set up recurring weekly emails that will come with the reports attached as a file of your choice.<\/p>\n

Once you bring the data to the people, the people will come to where the data lives.<\/p>\n

Who\u2019s Using HubSpot<\/h3>\n

\u201c<\/strong>I logged in and clicked around. It looks solid.\u201d – Ricky Bobby<\/p>\n

You completed a customized onboarding program from Lynton. You feel good. You feel CONFIDENT. What does everyone else on your team feel like? Well, the first data point you\u2019ll need to consider is how frequently folks use the new system.<\/p>\n

HubSpot lets you see user activity and export everyone\u2019s login history<\/span><\/a> You\u2019ll want to make sure your core HubSpot users are spending sufficient time in your HubSpot portal.<\/p>\n

Low use after HubSpot training may indicate a change management issue, or that more specialized training is needed for smaller groups of HubSpot users. Employees in a large group Zoom training setting may be hesitant to ask questions, believing they may have a \u201cstupid question.\u201d There are no stupid questions \u2014 just questions that are best asked in a small group.<\/p>\n

Another reminder: You will need an executive sponsor saying that HubSpot will be the way<\/em> of work. If you allow any wiggle room in the use of old or sunsetting systems, your employees will wiggle in that room.<\/p>\n

You Aren\u2019t Queuing Them Up<\/h3>\n

Finally, probably the most low-key yet underused way to bring people into HubSpot is to assign them tasks in HubSpot that trigger email notifications to them. If you receive an email about a task assigned to you in HubSpot, you will more than likely log into HubSpot to get more detail on the task. If you start creating task queues for HubSpot users, they will get into the habit of working through their tasks in HubSpot.\u00a0<\/p>\n

Tasks can be segmented by those due today, overdue or upcoming. You can also add your own task queue. For example, you might want a dead lead follow-up queue. Consider using tasks for any activity that involves HubSpot \u2014 following up with leads, creating emails, reviewing emails etc. More on creating task queues.\u00a0<\/p>\n

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Bonus: User Notifications<\/strong><\/h3>\n

Something that we cover in our HubSpot onboarding is individual user notifications<\/span><\/a> in HubSpot. Users can choose when and how they want to receive notifications regarding HubSpot activity. Initially, we recommend setting up email notifications for relevant HubSpot changes specific to an employee\u2019s use. If you have HubSpot Enterprise you can also set default user notification profiles<\/span><\/a> which can be very helpful in driving HubSpot utilization.\u00a0<\/p>\n

If you buy HubSpot, your employees will come, as long as you remind them that HubSpot is a point of truth for data and give them a regular reason to login into HubSpot consistently.\u00a0<\/strong><\/p>\n

Want to know how well your team is utilizing HubSpot? Take this quick assessment<\/a> to understand whether you\u2019re getting the most out of your portal.<\/p>\n

\"New<\/a><\/span><\/span><\/p>\n<\/div>\n