{"id":21336,"date":"2022-12-06T15:00:44","date_gmt":"2022-12-06T15:00:44","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/4-new-microsoft-features-and-5-other-december-updates\/"},"modified":"2022-12-06T15:00:44","modified_gmt":"2022-12-06T15:00:44","slug":"4-new-microsoft-features-and-5-other-december-updates","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/4-new-microsoft-features-and-5-other-december-updates\/","title":{"rendered":"4 new Microsoft features, and 5 other December updates"},"content":{"rendered":"

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Microsoft has just announced new products and features, beta tests, upcoming features, and the expansion of two exiting products already in their portfolio. <\/p>\n

Why we care. <\/strong>Microsoft continues to adapt and introduce new features and products to compete with Google with the advertiser experience in mind. Advertisers on Microsoft should test the ever-expanding suite of ad offerings <\/p>\n

Now available<\/h2>\n

Auto-generated remarketing lists.<\/strong> There are now three types of lists to boost performance. Microsoft says \u201cSmart remarketing lists have been proven to drive increased performance across the Microsoft Search and Audience Networks. Advertisers who leverage these lists see a 92% increase in click-through rate (CTR) and a 45% reduction in cost-per-acquisition (CPA) when they use these lists on the Microsoft Search\u00a0Network.1\u00a0On the Audience Network, we see a 67% improvement in CTR and an 11% reduction in\u00a0CPA.\u201d<\/p>\n

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