{"id":21324,"date":"2022-12-06T14:22:23","date_gmt":"2022-12-06T14:22:23","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/4-simple-tips-to-boost-traffic-and-sales\/"},"modified":"2022-12-06T14:22:23","modified_gmt":"2022-12-06T14:22:23","slug":"4-simple-tips-to-boost-traffic-and-sales","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/4-simple-tips-to-boost-traffic-and-sales\/","title":{"rendered":"4 simple tips to boost traffic and sales"},"content":{"rendered":"

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Imagine walking into a grocery store, list in hand, and all of the store\u2019s products were randomly strewn on tables displayed throughout.<\/p>\n

Odds are good that you would U-turn and make the drive to a store where things were better organized. You wouldn\u2019t want to spend the rest of your life sorting through all the products to find the things on your list.<\/p>\n

The same is true for your ecommerce website. Organization is critical for a good user experience and good SEO.<\/p>\n

Also, imagine having \u201ctoilet paper\u201d on your list, but the signs on the various rows say no such thing.<\/p>\n

And according to this imaginary grocery store, \u201ctoilet paper\u201d is called \u201ctissue for your bottom.\u201d\u00a0<\/p>\n

Does anyone have \u201ctissue for your bottom\u201d on your list?\u00a0<\/p>\n

No. We simply call it \u201ctoilet paper.\u201d<\/p>\n

Ecommerce mirrors in-store browsing and buying<\/h2>\n

From studying traffic patterns, grocery stores learned long ago that aligning \u201clike\u201d products makes the shopping experience easier.\u00a0<\/p>\n

As we all know, everyone seems to be there for milk so stores keep them in the back. (\u201cLet\u2019s make sure that folks have to walk past all the other items before getting to the milk!\u201d)\u00a0<\/p>\n

What you call \u201cProducts\u201d and where you have them on your ecommerce site (i.e., information architecture and taxonomy) matter quite a bit in SEO.\u00a0<\/p>\n

This hypothetical grocery store is akin to the ecommerce website with \u201cShop\u201d in the navigation.\u00a0<\/p>\n