{"id":21287,"date":"2022-12-06T12:04:14","date_gmt":"2022-12-06T12:04:14","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/adweeks-2022-global-agency-of-the-year-shortlist\/"},"modified":"2022-12-06T12:04:14","modified_gmt":"2022-12-06T12:04:14","slug":"adweeks-2022-global-agency-of-the-year-shortlist","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/06\/adweeks-2022-global-agency-of-the-year-shortlist\/","title":{"rendered":"Adweek’s 2022 Global Agency of the Year Shortlist"},"content":{"rendered":"

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For the first time in Adweek\u2019s Agency of the Year<\/a> program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Adweek has expanded the categories this year, adding Midsize U.S.<\/a>, Small U.S.<\/a> and Multicultural to the existing program of U.S., Global, International and Breakthrough.<\/p>\n

Adweek\u2019s Global Agency of the Year category looks at networks of agencies that have presences across most, if not all, of the world. For this category, Adweek judges value contributions from agency networks across many markets and continents.<\/p>\n

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How we got here<\/strong><\/h4>\n

Adweek invited any agency to enter (without an entry fee) by providing information about its past year and best work. A team of Adweek editors and reporters combed through the entries and created shortlists based on which agencies had the greatest potential to stand out in the final round.<\/p>\n

In the final round, agencies submitted a more comprehensive questionnaire that provided information on client wins, revenue growth, work, DEI, sustainability, talent retention and more.<\/p>\n

A jury of Adweek editors and reporters deliberated over shortlisted agencies until they were ready for a vote to pick a winner in the category.<\/p>\n

On Dec. 12, Adweek will reveal the winners of each category. Below, in alphabetical order, are the shortlisted agencies eligible to win Global Agency of the Year.<\/p>\n

FCB<\/strong><\/h4>\n

Three things we liked:<\/p>\n

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  • FCB delivered strong growth with several new global AOR relationships.<\/li>\n
  • FCB\/SIX is FCB\u2019s creative performance offering, which it continued to expand globally. FCB also added Kinnect in the Indian market to boost its digital chops.<\/li>\n
  • FCB Group India\u2019s work to encourage more women to run for office.<\/li>\n<\/ul>\n

    Leo Burnett<\/strong><\/h4>\n

    Three things we liked:<\/p>\n

      \n
    • The agency won work with large global brands in a variety of markets, including winning Jim Beam as global AOR.<\/li>\n
    • One Club and 4A\u2019s named Leo Burnett Network of the Year in 2022.<\/li>\n
    • Leo Burnett\u2019s work for Samsung, which ranked among Adweek\u2019s top 30 ads of the year.<\/li>\n<\/ul>\n

      Ogilvy <\/strong><\/h4>\n

      Three things we liked:<\/p>\n

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      • Ogilvy is the lead creative partner for Coca-Cola after WPP won the holding company review.<\/li>\n
      • The agency elevated Devika Bulchandani to global CEO and continued its investment in creative leadership across the company.<\/li>\n
      • Ogilvy\u2019s work for Dove showing how social media can be a toxic influence on young women.<\/li>\n<\/ul>\n

        TBWA\\Worldwide<\/strong><\/h4>\n

        Three things we liked:<\/p>\n

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        • TBWA retained its top 15 clients globally, and grew relationships with more than 50% of them.<\/li>\n
        • The agency acquired Dotdotdash to boost its experience design and immersive technology capabilities.<\/li>\n
        • TBWA\u2019s work for Gatorade, which Adweek ranked as the top ad of 2022.<\/li>\n<\/ul>\n

          VaynerMedia<\/strong><\/h4>\n

          Three things we liked:<\/p>\n

            \n
          • The agency grew 21%, with expanded global scopes with Pepsi, P&G and Diageo.<\/li>\n
          • In three years, more than 400 residents have finished the agency\u2019s residency program, with 56% of that group identifying as people of color.<\/li>\n
          • VaynerMedia\u2019s work for Pepsi that revives Footloose with a new twang.<\/li>\n<\/ul>\n

            Wieden+Kennedy<\/strong><\/h4>\n

            Three things we liked:<\/p>\n

              \n
            • The agency expanded global scopes for three clients: AB-InBev, Ford and McDonald\u2019s. <\/li>\n
            • The emergence of its social-first creative studio Bodega, which is scaling globally. In Portland, it\u2019s a $10 million unit within the business. <\/li>\n
            • Wieden+Kennedy\u2019s adult happy meals for McDonald\u2019s.<\/li>\n<\/ul>\n

              Wunderman Thompson<\/strong><\/h4>\n

              Three things we liked:<\/p>\n

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              • The agency won an array of different assignments, including creative AOR, CRM, strategic partner, UX and more with clients across the globe. <\/li>\n
              • The agency appointed Dr. Josh Loebner as its global head of inclusive design. He\u2019ll help clients make products, services, communications and solutions that are accessible to all consumers.<\/li>\n
              • Wunderman Thompson\u2019s pirate broadcast for DirecTV Go.<\/li>\n<\/ul><\/div>\n