{"id":21129,"date":"2022-12-05T22:11:56","date_gmt":"2022-12-05T22:11:56","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/the-10-biggest-changes-to-google-ads-you-need-to-know-for-2023\/"},"modified":"2022-12-05T22:11:56","modified_gmt":"2022-12-05T22:11:56","slug":"the-10-biggest-changes-to-google-ads-you-need-to-know-for-2023","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/the-10-biggest-changes-to-google-ads-you-need-to-know-for-2023\/","title":{"rendered":"The 10 Biggest Changes to Google Ads You Need to Know for 2023"},"content":{"rendered":"

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It\u2019s never a dull day in PPC, and 2022 proved that at every opportunity. Small and medium businesses were pushed above and beyond this year by supply chain disruptions, shifting consumer behaviors, and skyrocketing inflation\u2014and along the way, Google, of course, made some moves of its own.<\/p>\n

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In this post, we\u2019re going to highlight the 10 biggest changes to Google Ads from this past year that you should know about going into 2023, and for each one, share practical tips for adapting your strategy. As you\u2019ll see, there\u2019s a mix of good, bad, and even a little dicey\u2026<\/p>\n

Let\u2019s jump in.<\/p>\n

The top Google Ads updates you need to know for 2023<\/h2>\n

Here\u2019s the list:<\/p>\n

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  1. Cost per lead increases (nearly) across the board<\/li>\n
  2. Automotive, finance & travel get new ad types<\/li>\n
  3. Expanded text ads meet their end<\/li>\n
  4. As do Smart Shopping and local campaigns<\/li>\n
  5. And similar audiences are next<\/li>\n
  6. New competitor advertising insights on the SERP<\/li>\n
  7. New business name & logo ad assets<\/li>\n
  8. New voiceover feature in video ads<\/li>\n
  9. Audio ads hit YouTube and smart speakers<\/li>\n
  10. Broad match beta test leaves us uncertain<\/li>\n<\/ol>\n

    1. Cost per lead increases (nearly) across the board<\/h2>\n

    WordStream\u2019s recently released Google Ads benchmarks report<\/a> shows that cost per lead has increased significantly\u2014for 91% of industries. While the average overall increase is 19%, the Arts\/Entertainment, Travel, and Furniture industries saw increases of 134%, 69%, and 54% respectively.<\/p>\n

    The data suggests that factors like high prices due to inflation, plus ads showing for low commercial intent queries, have led to a decrease in conversion rates and therefore an increase in CPL.<\/p>\n