{"id":21125,"date":"2022-12-05T22:00:18","date_gmt":"2022-12-05T22:00:18","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/12-best-email-marketing-campaigns-to-try-in-2023\/"},"modified":"2022-12-05T22:00:18","modified_gmt":"2022-12-05T22:00:18","slug":"12-best-email-marketing-campaigns-to-try-in-2023","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/12-best-email-marketing-campaigns-to-try-in-2023\/","title":{"rendered":"12 Best Email Marketing Campaigns to Try in 2023"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div data-qlinks=\"content\">\n<p>If you\u2019re sending an email to a friend, you could probably get away with dashing off a couple of lines in a blank email before hitting send.<\/p>\n<p>But if you\u2019re emailing your eCommerce customers, the bar is a lot higher. After all, you want your email marketing campaigns to drive you RESULTS!<\/p>\n<p><strong>We\u2019re talking about:<\/strong><\/p>\n<ul role=\"list\">\n<li>Greater brand awareness<\/li>\n<li>Improved customer relationships<\/li>\n<li>More sales<\/li>\n<\/ul>\n<p>To achieve all these, you\u2019ll need to engage your customers with only the very best email marketing campaigns. And because we\u2019re rooting for you, we\u2019ve shortlisted 12 such campaigns for you to swipe for your store right away.<\/p>\n<p>Keep reading as we share deets on how these campaigns work, plus relevant <a href=\"https:\/\/www.sendlane.com\/blog\/simple-effective-emails\" target=\"_blank\" rel=\"noopener\">email marketing campaigns examples<\/a> to get your creative juices flowing!<\/p>\n<p>\u200d<\/p>\n<h2>1. Promotional emails<\/h2>\n<h3>How promotional emails work<\/h3>\n<p>As their name suggests, promotional emails help you\u2026promote!<\/p>\n<p>And they can promote anything, really.<\/p>\n<p>Whether you want to publicize a brand-new product, a revamped service offering, a limited-time sale, or even the fact that you\u2019ve overhauled your store layout, a promotional email can get the job done.<\/p>\n<h3>Examples of a promotional email<\/h3>\n<p>To create an effective promotional email, feature what you\u2019re promoting at the front and center of the email.<\/p>\n<p>For example, <a href=\"https:\/\/www.reallygoodemails.com\/emails\/switch-to-the-new-pixel-7-or-pixel-7-pro\" target=\"_blank\" rel=\"noopener\">Google<\/a>\u2019s promotional email for its Pixel 7 smartphone includes a <strong>huge<\/strong> image of the phone at the start of the email. There\u2019s no way you\u2019ll miss it.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:50%\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c4144f6b1030f3b94813_Kd3RYdS3cVIgYWUkJs_bHLVBYZxdQYhTgG4i8rhLapXuQtbHOQCMrxHgBFC8FMEGpprOOsxi6lWC7jBC_bHUuaHR_FFkUWNnSDwS2QO9OPXWGWdxWICyYcyOXw-TRdd1Q_9NOvvAOkzErV4BBdXmKKQJdsyym8dtYsHiAA6yHgFpiZ0HPUSCJ7cJvHZ6CA.png\" alt=\"promotional email marketing example\"\/><\/div>\n<\/figure>\n<p>And if you\u2019re offering a sweet discount code for an item you\u2019re promoting, state this discount code prominently in your email, too. Make it as easy as possible for your contacts to snag the discount for themselves!<\/p>\n<p>This is exactly what <a href=\"https:\/\/reallygoodemails.com\/emails\/green-up-with-20-off-houseplants\" target=\"_blank\" rel=\"noopener\">Greendigs<\/a> has done here:<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:50%\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c414ff66594d6940806b_8JJFxD1ezH2ekxWK7csIxDGyLM6ePwrcQFrnelKOc6fEF5kGJpzwxE3u2A3N6K33Ntnyn2kTApTcq5hc_-v26keU8WGzYNHFHasXJif593HBnFFGcn72q2ELxdElsotNXsR3t4yXCNRoOnuNZlxxbAZyw7OablIDmy8DZA3fNx27mGfTaMUqAUSn06t9Hw.png\" alt=\"promotional email marketing example\"\/><\/div>\n<\/figure>\n<h2>2. Relational emails<\/h2>\n<h3>How relational emails work<\/h3>\n<p>Unlike promotional emails, relational emails are less salesy.<\/p>\n<p>Their main aim is to nurture your relationship with your contacts so they will grow to like your brand. Over time, your contacts may even start to regard your brand as a trustworthy authority in the industry!<\/p>\n<p>The result of building such customer goodwill? Your contacts will be more confident to shop with you than your competitors.<\/p>\n<h3>Example of a relational email<\/h3>\n<p>We love this relational email from <a href=\"https:\/\/www.gainful.com\/\" target=\"_blank\" rel=\"noopener\">Gainful<\/a>:<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c4144c600ee8e08d3dbc_pyWqSD0RY0urqMr13euOyT_9B-PntqptH6__i3qFJyGoAYKFGQKT3YH9ZWVwjQWNwJAvsTX59MN9fpd9wLnfqEVtahhYh5TDittCxRY8vmpHN3woPYhHg4Br1sCGbyLwRFtBxFl6HO3NF5JN9DTiEf8qjHeDd5drim5rFRAYaSIhX2PLYwMAtX6qKQ8B.png\" alt=\"relational email example\"\/><\/div>\n<\/figure>\n<p>With Gainful selling personalized health supplements, it\u2019s a no-brainer for its emails to address common health topics. And this email covers an issue that contacts will easily relate to: combating stress.<\/p>\n<p>The email provides quick tips for relieving stress and also encourages contacts to follow the brand for more tips. In all, it\u2019s an email filled with value that demonstrates Gainful\u2019s nutrition expertise!<\/p>\n<p>\/\/[inject:ad-demo]\n<h2>3. Customer survey email campaigns<\/h2>\n<h3>How customer survey email campaigns work<\/h3>\n<p>There\u2019s no better way of learning what customers think of your products than asking your customers themselves. Customer survey email campaigns help with just that, where they\u2019ll seek your customers\u2019 feedback on their shopping experience with you.<\/p>\n<p>Customer survey email campaigns also let you <a href=\"https:\/\/www.sendlane.com\/blog\/increase-ecommerce-customer-reviews\" target=\"_blank\" rel=\"noopener\">get more customer reviews<\/a> at scale! Simply set up your email platform to automatically send a customer survey email campaign after they\u2019ve placed an order with you.<\/p>\n<h3>Examples of a customer survey email campaign<\/h3>\n<p>Here are two customer survey email campaigns that illustrate two different\u2014but equally awesome\u2014marketing strategies for making use of customer feedback.<\/p>\n<p>First, here is <a href=\"https:\/\/milled.com\/ediblebeautyaustralia.com\/claim-25-for-your-thoughts-nYATsGHOxjIk2jBL\" target=\"_blank\" rel=\"noopener\">Edible Beauty Australia<\/a>\u2019s email:<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:50%\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c414d0ba6e08cf9a737d_BqgLUIKqULfOuzvhvw7GuoNbYaTZzKIEHYT5tG5fWPtveR3qYZ4TEMzjsjrCH_eevOyXB83CEAQEi0U7zFsNDPOhKxZDFvpSP13o_eeyQAisarbvGRvcdsibDhOokEOIlUWlpfeN4ZpbmuOtGpvXc9ue3ftqjsnNKu7uVF3DW9WtIj5-iJ9SkYvr6T1bHg.png\" alt=\"customer survey email example\"\/><\/div>\n<\/figure>\n<p>The email asks contacts for feedback, which the brand uses internally to develop new products. A cool $25 off their next purchase also incentivizes contacts to share their thoughts.<\/p>\n<p>Next up, here is <a href=\"https:\/\/www.reallygoodemails.com\/emails\/thoughts-jcrew\" target=\"_blank\" rel=\"noopener\">J.Crew<\/a>\u2019s customer survey email campaign:<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:50%\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c4145e706c3c225f79b4_9oOVhzY5wxVQQML76rXk0b8DOXn06WMfp7L5WpCNKUEVE_Je_tYjhzi-1L6iA6OI6cykp6C2J8Ry4qs6qTw0eEkxTAhKu6oYq7oZuQByAsIcaSeGHKIB0wx6TYmctDrHVfAUqqqNyF4Gi65vGp2HmOsK9kyu-Svg4w0GNlCwThWHWRrWBjre_Sl-ucheTA.png\" alt=\"customer feedback email example\"\/><\/div>\n<\/figure>\n<p>The email lets contacts leave separate <a href=\"https:\/\/www.sendlane.com\/blog\/ecommerce-customer-reviews\" target=\"_blank\" rel=\"noopener\">eCommerce customer reviews<\/a> for each item in their order. These reviews then appear on J.Crew\u2019s online store to help potential customers make informed decisions on buying these items for themselves!<\/p>\n<p>\u200d<\/p>\n<h2>4. Re-engagement email campaigns<\/h2>\n<h3>How re-engagement email campaigns work<\/h3>\n<p>As much as we\u2019d love for your contacts to open and click links in every single email, this doesn\u2019t happen.<\/p>\n<p>That\u2019s because people might get busy and stop opening the emails they\u2019d signed up to receive. Sending a re-engagement email campaign can remind them to continue engaging with your emails!<\/p>\n<p>Just be careful when sending emails to contacts who seem to have one foot out the door\u2026<\/p>\n<p>If they mark your re-engagement email campaign as spam, your sending reputation could get hurt. We recommend checking out our list of <a href=\"https:\/\/help.sendlane.com\/article\/494-how-to-re-engage-unengaged-contacts\" target=\"_blank\" rel=\"noopener\">best practices for re-engaging unengaged contacts<\/a> before you get started.<\/p>\n<h3>Example of a re-engagement email campaign<\/h3>\n<p>Even members of your customer loyalty program may need re-engaging from time to time. This is why <a href=\"https:\/\/www.reallygoodemails.com\/emails\/for-members-eyes-only\" target=\"_blank\" rel=\"noopener\">MeUndies<\/a> has crafted this email:<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c4146f4a3b6659199c5e_DF73W_mELnFvRu9cVVy-A9fBCyXyU-EL3Z3hoGN7ktCvmtfOOwfoFsKl34l-E1g77CXZiBlJ_YKJ5L7NgOfwuXF6AJeYrvTgAOmELwGb-gJlZ38De5OqP4CFWroN_N6b4CEbDOvV2R9eo3ubzrAkz7BU3NJlf7qs2Xcm8hHZcrNLc-x_4kiqWNQj5Twj.png\" alt=\"re-engagement email example\"\/><\/div>\n<\/figure>\n<p>For context, MeUndies members enjoy discounts of up to 30% on every order\u2014which they may want to apply to the brand\u2019s newly launched robes and slipper offerings!<\/p>\n<p>The email\u2019s subject line is also designed to pique their curiosity. Its copy of \u201cFor Members\u2019 Eyes Only ?\u201d tempts them to open the email and learn what exclusive offer is available to them.<\/p>\n<p>\u200d<\/p>\n<h2>5. Cart abandonment campaign<\/h2>\n<h3>How cart abandonment campaigns work<\/h3>\n<p>Some customers put stuff in their shopping carts but do not check out. And with around <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">70%<\/a> of carts being abandoned in this way, that\u2019s a lot of lost revenue!<\/p>\n<p>A cart abandonment campaign reminds customers of these items and nudges them to complete the transaction. To send such emails, though, you\u2019ll need to have obtained the customer\u2019s email address in your email platform.<\/p>\n<p>For example, entice customers to register for a store account using their email address in exchange for a discount. It also doesn\u2019t hurt to ask customers for their email addresses on your cart and checkout pages.<\/p>\n<h3>Example of a cart abandonment campaign<\/h3>\n<p><a href=\"https:\/\/www.reallygoodemails.com\/emails\/did-you-forget-something-away\" target=\"_blank\" rel=\"noopener\">AWAY<\/a>\u2019s cart abandonment campaign is clean and simple:<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:50%\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c41435f559287045a069_6ngRd8Rfj4dHeG9Ed096plZ3ztH1Q2OBlCDfGzGcZFXz4-rZGrYs5uEtJIeYj8MRiV46BdT2IS4qEXGWPbhj5hwijZD4llvOuU_plTvOTD-Qqlzsiypb6N7ya0MdcXegqD8HnKcvI6vWB6ILZihJFeIKBNlt47d5xSzdsOx5Xo-KrLEFC8tQXtyWWZvGyA.png\" alt=\"cart abandonment email example\"\/><\/div>\n<\/figure>\n<p>The email lets contacts know that they\u2019ve left something in their cart before providing details on these items. Mentions of a 100-day trial, free shipping, and returns also attempt to reduce any risks contacts may feel when committing to the purchase.<\/p>\n<p>(Find more <a href=\"https:\/\/www.sendlane.com\/blog\/abandoned-cart-emails\" target=\"_blank\" rel=\"noopener\">abandoned cart email examples<\/a> in our other article!)<\/p>\n<p>\u200d<\/p>\n<h2>6. Email drip campaigns<\/h2>\n<h3>How email drip campaigns work<\/h3>\n<p>Ever had to deal with a leaky tap? Then you\u2019ll know how water pressure causes the tap to steadily release water droplets. (Drip\u2026drip\u2026drip.)<\/p>\n<p>And email drip campaigns work similarly. They\u2019re sent to contacts based on pre-configured triggers, timing, and intervals\u2014which would be the \u201cwater pressure\u201d in this case.<\/p>\n<p>Email drip campaigns can comprise a steady stream of emails \u201cdripped\u201d out over a time period. They can also consist of just one email!<\/p>\n<p>There isn\u2019t a hard-and-fast rule on the ideal number of emails in an email drip campaign, so go with what works best for your <a href=\"https:\/\/www.sendlane.com\/blog\/ecommerce-email-marketing-case-studies\" target=\"_blank\" rel=\"noopener\">eCommerce email marketing<\/a> efforts.<\/p>\n<h3>Example of an email drip campaign<\/h3>\n<p><a href=\"https:\/\/www.cleancult.com\/\" target=\"_blank\" rel=\"noopener\">Cleancult<\/a> has an ace email drip campaign strategy worth taking notes from.<\/p>\n<p>When a customer signs up to Cleancult\u2019s email list, they\u2019ll first receive this welcome email:<\/p>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:50%\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c414d11dba3a35d2a770_OSJlWQCAJmCzmyCayQOTmYvlmx8DjCR1aEJ6F5oYYohExyH6qkiLXFqOGkxsU5HZt32wS7zZLMWSUZcKxbxksKh5jG_NLk555kb8OkyMtfX-2uqktEhqOV3vNtoDF7WNBAwzvnDzlc143eWmTVGyXpU2JdNrHcxuOA78-aYiBdOCTLIHLANPEi33m0js.png\" alt=\"email drip campaign example\"\/><\/div>\n<\/figure>\n<p>The welcome email introduces Cleancult\u2019s unique selling propositions\u2014to get contacts feeling good about shopping with the brand!\u2014and also offers a discount code for contacts to get 20% off their order.<\/p>\n<p>Cleancult subsequently \u201cdrips\u201d its contacts this email, which shares how the brand is contributing to environmental sustainability:<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:65%\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c415761537065e2eee09_4TRXJmMcE5DB8XpBQNtak8DJBKZfSipNKF979LFH_N5YvsQMkN_IW9z7ZKBi3O8YfGArUqRMDprMSQyqOmXYeELKjszz-wKTCYU94g3_-PZMinV25deoF_bxpJbpgpixhLeGuHv8HwSWc1B7j2_-NcdOImBxmHwvaokGFsE1IYDGLDwHI1jMhMitOZ5j.png\" alt=\"drip email campaign example\"\/><\/div>\n<\/figure>\n<p>If contacts are persuaded that using Cleancult products helps them do their bit for the environment, their natural next step is to buy these products.<\/p>\n<p>Hence the next section of the email, which features Cleancult\u2019s products (and prominent \u201cShop Now\u201d call-to-action buttons)!<\/p>\n<p>\u200d<\/p>\n<h2>7. Seasonal campaigns<\/h2>\n<h3>How seasonal campaigns work<\/h3>\n<p><strong>These are campaigns revolving around:<\/strong><\/p>\n<ul role=\"list\">\n<li><strong>Holidays,<\/strong> such as Christmas and Halloween,<\/li>\n<li><strong>Events,<\/strong> such as Pride Month and Black Friday\/Cyber Monday, and<\/li>\n<li><strong>Seasons,<\/strong> such as spring break.<\/li>\n<\/ul>\n<p>Seasonal campaigns are often tied to special occasions because people tend to be more inclined to shop then. If you launch a sale during these periods, you might experience a nice revenue boost!<\/p>\n<p>Note: There\u2019s probably a special holiday or festival going on somewhere in the world every day of the year, but you don\u2019t have to launch a campaign for each of them. Target only the holiday seasons that your customers are likely to celebrate.<\/p>\n<h3>Examples of a seasonal campaign<\/h3>\n<p><a href=\"https:\/\/milled.com\/urbanoutfitters-uk\/ends-midnight-now-extra-20-off-all-black-friday-deals-gKCTgBTMHFsne1TH\" target=\"_blank\" rel=\"noopener\">Urban Outfitters UK<\/a> has a striking Black Friday\/Cyber Monday seasonal campaign that immediately grabs your attention:<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:50%\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c4158564602b1ffc8259_a_3XadjUQnd75NyJGMuKLbJ_8BaQDOzH8dBwG42vOlHqY5aWJqbLSYAWeJQRkFIaQOeyWtcvM6BjGjheQqnLnfYGPEwn3o-5FBy5xxnoFv9oRx-FTdrOab2lMQxrBNq_tgzl8JfeDHVmPc2PItOS0dvO7MaGQFLEBz1SlmA__TiUThrSTyN37Iv-69kBkA.png\" alt=\"seasonal email campaign example\"\/><\/div>\n<\/figure>\n<p>Meanwhile, <a href=\"https:\/\/milled.com\/anthropologie-2\/twas-the-month-before-christmas-1Ctt6vOVjtc3gsDb\" target=\"_blank\" rel=\"noopener\">Anthropologie FR<\/a> has opted for a classier look for its Christmas seasonal campaign, which is no less appealing to the eye.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:50%\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c41594ff1f860e90f0be_imDTfw-C0YDTr3qRrq9guiVZNqjULinidc8bfGtI-Q_i99biRdHjkYW91SqP_ShxutD_-qtT5770UFB7JGbC2VI5l_RUTWY5kaoy1Q2DKUePFdjbv_kUC_rT6qVjjMRwMf2RcXFCBlI6MxJF9B73kn-lb5kTH6WGFX9B2hq2JKErhr2IkViXcC0JKk64bg.png\" alt=\"seasonal email marketing campaign\"\/><\/div>\n<\/figure>\n<h2>8. Educational emails<\/h2>\n<h3>How educational emails work<\/h3>\n<p>Educational emails share information on topics related to your offerings, helping contacts understand issues such as:<\/p>\n<ul role=\"list\">\n<li>How to use your products<\/li>\n<li>How your products can help them<\/li>\n<li>Why they should use your products (instead of a competitor\u2019s)<\/li>\n<\/ul>\n<p>By sharing such valuable information with them, you nurture the customer relationship. (See the discussion on relational emails above!) Educational emails also establish your authority as an expert in your space, which is helpful for building trust and goodwill.<\/p>\n<p>Finally, educational emails can remove potential sales objections such as \u201cI don\u2019t think I need this\u201d as contacts learn how your products can address their pain points.<\/p>\n<h3>Examples of an educational email<\/h3>\n<p>This email from <a href=\"https:\/\/www.reallygoodemails.com\/emails\/how-much-do-you-really-know-about-your-cat\" target=\"_blank\" rel=\"noopener\">Cat Person<\/a> contains five concise facts about cats that feline lovers may be keen to find out:<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:55%\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c4155e5c12b168b70d84_bKrCZRjRUdWW2O4TxdzgCehMe28xecOFM9FJ4AIE8jBlqy7-uGF0wi8nth1z8tTUxVhdjxDews7RT0fT-bpneaVxdVViWvFx-Bo5dh5o3Css1Wn8qz_3Ib5qloyUrmqnOyLvHskNiWIWXvIOEfpNFB-SqQ76S1xA7mh4JV3nQcjlY8eNoBAwxEPgUNaE4g.png\" alt=\"educational email marketing example\"\/><\/div>\n<\/figure>\n<p>But if you have a <strong>lot<\/strong> to share with your contacts, you may want to provide a sneak peek in your email before linking to a blog post for further reading. <a href=\"https:\/\/milled.com\/frank-body-us\/what-the-heck-is-hyperpigmentation-Y2A7vTil1ArBvfll\" target=\"_blank\" rel=\"noopener\">Frank Body<\/a> has done just that in this educational email:<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:55%\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c415ded5935a12a5d35d_3xaBY8La4Le2ryoYDOqqMKbgIQeIg_aFH1QIGs4NqGLf7Dy2TmYMCi01lIa03E1SYxHUiM7GBzF_FqfrLprvX7RcKcrf8e-QuCopTxIusRwqF0e3iNE_O8RE5IAX4f2H5ih5LZg55ioLyTozgyra5bl3P1QO1tgSVxh2A_3ZXtuzRbVOeuuuF-YGxkzKMA.png\" alt=\"educational email marketing campaign\"\/><\/div>\n<\/figure>\n<h2>9. Referral email campaigns<\/h2>\n<h3>How referral email campaigns work<\/h3>\n<p>Every customer who is a fan of your brand is also a potential advocate for it\u2014all you have to do is ask.<\/p>\n<p>Enter referral email campaigns, which encourage your contacts to spread the word about your brand with their family and friends. These emails also often dangle a discount or special offer to reward customers whose referrals lead to new sales for you.<\/p>\n<p>So save the money on hiring influencers. Tap into your base of loyal customers to raise your brand awareness instead!<\/p>\n<h3>Example of a referral email campaign<\/h3>\n<p>Here, we\u2019ll refer (pun totally intended, sorry) you to <a href=\"https:\/\/www.reallygoodemails.com\/emails\/do-you-like-bribes\" target=\"_blank\" rel=\"noopener\">Surreal<\/a>\u2019s referral email campaign:<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c62694ff1ff953911235_Screen%20Shot%202022-11-30%20at%201.07.35%20PM.png\" loading=\"lazy\" alt=\"referral email marketing campaign\"\/><\/div>\n<\/figure>\n<p>The brand\u2019s use of the word \u201cbribe\u201d in its email copy and subject line is fantastic. The word has a secretive edge to it, which gets contacts keen on learning what hush-hush deal they\u2019re being offered:<\/p>\n<p>Namely, that contacts who refer Surreal to their friends will get a discount on their next order. Their friend will also get $5 off their own first order!<\/p>\n<p>\u200d<\/p>\n<h2>10. Upsell and cross-sell emails<\/h2>\n<h3>How upsell and cross-sell emails work<\/h3>\n<p>Upselling and cross-selling your customers is an effective method of increasing the amount of revenue you generate from each customer. While you may already feature relevant upsells and cross-sells on your store\u2019s product pages, did you know you can also <a href=\"https:\/\/www.sendlane.com\/blog\/upsell-and-cross-sell-customers\" target=\"_blank\" rel=\"noopener\">upsell and cross-sell customers<\/a> in your emails?<\/p>\n<p>A sophisticated email platform can keep track of your customers\u2019 orders to generate upsell and cross-sell emails personalized with other products they may like.<\/p>\n<p>You don\u2019t need to dedicate entire emails to upsells and cross-sells, either. Instead, you can feature upsell and cross-sell products in your emails to customers about other matters. Just check out the examples below to learn what we mean.<\/p>\n<h3>Examples of an upsell and cross-sell email<\/h3>\n<p>This email from <a href=\"https:\/\/www.reallygoodemails.com\/emails\/selling-fast-ultra-soft-performance-legging-25-inseam\" target=\"_blank\" rel=\"noopener\">Quince<\/a> lets contacts know about products that are now back in stock\u2014including specific items that they may be interested in:<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c415d0ba6e3ad09a7392_pYwJKOQJsOxizqSxA8whbRN7D2Ku1s1JSHu9mtVK0mvTK_rS004mHHdtGxBECL08G52JzZYnzyK5hGX9-_NkowuusUFAg2Mjc1kmG6luax7UUMrIRu7xvkqaWKR-unCWAlbKDMFx5hO6gToEJWdg4hZWUV5TPMpq-AkeKBgrt3cp-J5TUQom0UqtNpAQ.png\" alt=\"cross sell \/ upsell email example\"\/><\/div>\n<\/figure>\n<p>A delivery notification email is also a good place to recommend products that complement your contacts\u2019 new buys. That\u2019s what <a href=\"https:\/\/www.reallygoodemails.com\/emails\/your-new-favorites-have-been-delivered\" target=\"_blank\" rel=\"noopener\">Vuori<\/a> has done here:<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:50%\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c4160e555d77b33a86ee_dNTT2WnphQEmhSzbsb3LsJ9JKtlJSKlD1UQDvsEBtoOrWqyVLIJb_LZxW7UkqFwbcX3PqoXhEyZ4vn7yUiMv53FlHFGVjXlvJNuRWfnzev4EBG7xMZ_eRZPxntcZXwU4g4RIk_amBy37s0_qucL2C9PB55w559745DoKLMX1DMJzMfx7FWtvDArWaGDnYw.png\" alt=\"cross sell email example\"\/><\/div>\n<\/figure>\n<h2>11. Customer retention emails<\/h2>\n<h3>How customer retention emails work<\/h3>\n<p>Acquiring a customer is no easy feat, so it\u2019s a pity if they buy from you once and then never again. Even if they don\u2019t need to order anything else from you right now, keep the relationship going so they\u2019ll shop with you again when they need to.<\/p>\n<p>Here, the trick is to send <a href=\"https:\/\/www.sendlane.com\/blog\/email-marketing-customer-retention\" target=\"_blank\" rel=\"noopener\">customer retention<\/a> emails that help you stay in touch with your contacts and at the top of their minds. Include a mix of educational information, discounts, promotions, and more, that your contacts will find valuable (so they don\u2019t unsubscribe).<\/p>\n<p>In fact, many of the email marketing campaigns we\u2019ve discussed above can qualify as customer retention emails!<\/p>\n<h3>Examples of a customer retention email<\/h3>\n<p><a href=\"https:\/\/www.sendlane.com\/blog\/email-marketing-customer-retention\" target=\"_blank\" rel=\"noopener\">Clive Coffee<\/a> sends this email to customers who have just purchased its brewing equipment:<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:50%\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c41585646085f7fc8270_WJkpmSL-1dEMhoSEnXtYo03oCykDBVanXgTwOiMs43oaJJT86ST3wCOuCsh2V-8ksZStcIqZjg8zaH-D0Cd0r3xudfyWUzMGi5d5wkkDqU4ddiMX57GmzrG0zSA9xc1KG0XtKo_ncXKC7EwzAIToXtnx0lo69_bGcIjHc5Im2_VS-6ccSiwbsZch63bY-Q.png\" alt=\"customer retention email campaign\"\/><\/div>\n<\/figure>\n<p>By offering a discount to its coffee-making classes, the brand encourages the customer to make an extra purchase\u2014and therefore continue being a customer for longer!<\/p>\n<p>But if the customer hasn\u2019t engaged with you for a while, your customer retention email might come in the form of a brand re-introduction. Here is <a href=\"https:\/\/www.reallygoodemails.com\/emails\/15-off-explore-cuisine-just-for-you\" target=\"_blank\" rel=\"noopener\">Explore Cuisine<\/a>\u2019s, for instance:<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:50%\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c4151e6dac77ba0a84c4_pt-_ilxHYOgPJPQiEpXr0gb0zBRvj2DG8P7xlYE0Fft1uL9kz8MSkZJfXzqJgjJEu8C9hG0R2aqNNvN6JSDvf-yySNvqwDPiXte_3vRQR6r707bOL87NHliJTA1RM1xJVox-1gjkdzQUN2mR2qAKko-2LbUHPzhcl-rhekU8KjLopKwyBBjmqP2aa_cciw.png\" alt=\"retention email marketing example\"\/><\/div>\n<\/figure>\n<h2>12. Transactional campaigns<\/h2>\n<h3>How transactional campaigns work<\/h3>\n<p>Transactional campaigns are emails that facilitate the completion of customer orders. <strong>They include emails that:<\/strong><\/p>\n<ul role=\"list\">\n<li>Inform a customer that they\u2019ve created an account with your store<\/li>\n<li>Confirm a customer\u2019s order<\/li>\n<li>Alert a customer that their order has shipped<\/li>\n<\/ul>\n<p>Your eCommerce integration, such as BigCommerce and Shopify, will typically help send such transactional campaigns on your behalf.<\/p>\n<p>Given their transactional nature, these emails may also seem more boring compared to the other email marketing campaigns discussed here. But they ensure a smooth customer experience, which in turn keeps customers happy. So don\u2019t overlook them!<\/p>\n<h3>Examples of a transactional campaign<\/h3>\n<p>This email by <a href=\"https:\/\/www.reallygoodemails.com\/emails\/your-mud-login\" target=\"_blank\" rel=\"noopener\">MUD\/WTR<\/a> helps customers access their store account:<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:50%\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c416d11dba0d59d2a776_bQTGb9ixFVqE9xUqjGWchMc1pm0Y97d7EQkRHh9hug7sEGwGWp5ge2zPcF_VgWkXT-5xxpq3chlnBcDVd55fRANYqXghKx-4vwOu9qiDyAsUiF0rIS_oupxv2qICsIqyM-af6JsEboYxqMfDXwxa-UxKBIJs8yIO0xiePZzcQ3uuiNShDDP8W8VRUnRHnA.png\" alt=\"transactional email marketing example\"\/><\/div>\n<\/figure>\n<p>And if you order something from <a href=\"https:\/\/www.reallygoodemails.com\/emails\/a-shipment-from-order-rge6500050-is-on-the-way\" target=\"_blank\" rel=\"noopener\">Cometeer<\/a>, you\u2019ll receive this order confirmation email:<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:50%\">\n<div><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/assets-global.website-files.com\/5fcfd42a1d06cd764c66a32d\/6387c4161e6dac147a0a84c5_ZkEGjZx1CHSrraqCW7cHufzA4XZVWdNGNRjOgtCP8HIDVBgCR9rYbpmJaMyGzNZ0yFnn-qs8nTdJ_YNIVOBU60qZS6MN5XZ03rXNV5ygdVxQL6966jFwTqcI_Y8yb3KYLfg8PKdTHga6w2FeDe0MvSsIy_Kxxbs9hBySd80dNtckwqt2EPOhu7JhcwgV.png\" alt=\"transactional email example\"\/><\/div>\n<\/figure>\n<p>In line with Cometeer\u2019s space-themed brand voice, the email uses wording such as \u201cShipment initiated.\u201d It\u2019s a good example of how you can add color and personality to your transactional campaigns!<\/p>\n<p>\u200d<\/p>\n<h2>Grow your campaigns with email marketing automation<\/h2>\n<p>Promotional emails, cart abandonment campaigns, seasonal campaigns\u2026the list goes on. By referencing the best email marketing campaigns\u2014and best email marketing examples!\u2014we\u2019ve shared here, you\u2019re on your way to expanding your customer base, nurturing your customer relationships, and supercharging your sales.<\/p>\n<p>And if you\u2019re fretting over whether you have to send your marketing emails manually: you don\u2019t. (Phew.)<\/p>\n<p>A powerful email marketing automation platform like Sendlane can help put the execution of your email marketing strategy on autopilot. You\u2019ll be able to (automatically) send your customers the right emails at the right time, no matter how many customers you have!<\/p>\n<p>You can test all of our email and SMS automation features on your store for free, too!\u00a0<a href=\"https:\/\/auth.sendlane.com\/register\" target=\"_blank\" rel=\"noopener\">Just sign up for an account here<\/a> to get started; no credit card required.<\/p>\n<p>\u200d<\/p>\n<h2>Email Marketing Campaign FAQs<\/h2>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.sendlane.com\/blog\/best-email-marketing-campaigns\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re sending an email to a friend, you could probably get away with dashing off a couple of lines in a blank email before&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-21125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>12 Best Email Marketing Campaigns to Try in 2023 - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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