{"id":21105,"date":"2022-12-05T21:00:04","date_gmt":"2022-12-05T21:00:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/martechs-email-marketing-experts-to-follow\/"},"modified":"2022-12-05T21:00:04","modified_gmt":"2022-12-05T21:00:04","slug":"martechs-email-marketing-experts-to-follow","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/martechs-email-marketing-experts-to-follow\/","title":{"rendered":"MarTech&#8217;s email marketing experts to follow"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"wp-image-356627\" width=\"130\" height=\"109\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/martech-experts-to-follow-small-version.png 520w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/martech-experts-to-follow-small-version-404x338.png 404w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/martech-experts-to-follow-small-version-135x113.png 135w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/martech-experts-to-follow-small-version-150x125.png 150w\" data-lazy-data-sizes=\"(max-width: 130px) 100vw, 130px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/martech-experts-to-follow-small-version.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/martech-experts-to-follow-small-version.png\" alt=\"\" class=\"wp-image-356627\" width=\"130\" height=\"109\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/martech-experts-to-follow-small-version.png 520w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/martech-experts-to-follow-small-version-404x338.png 404w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/martech-experts-to-follow-small-version-135x113.png 135w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/martech-experts-to-follow-small-version-150x125.png 150w\" data-sizes=\"auto, (max-width: 130px) 100vw, 130px\"\/><\/noscript><\/figure>\n<\/div>\n<p><a href=\"https:\/\/martech.org\/why-we-care-about-email-marketing-a-marketers-guide\/?swpmtx=324bb8dfa080c14214a32c01cb4ac57c&amp;swpmtxnonce=a5b81bc4eb\">Email marketing<\/a> isn\u2019t easy. There are so many moving parts \u2014 personalization, permissions, frequency, readability, mail transfer agents, engagement, sender reputation, segmentation and much, much more. A mistake on any one of these and it doesn\u2019t matter how good the rest are. Worse yet, today\u2019s mistake may have been yesterday\u2019s right thing to do.\u00a0<\/p>\n<p>To help you, we\u2019ve put together <em>the <\/em>list of email marketers who always know the best practices and latest developments. This is who you have to follow if you don\u2019t want your email campaigns getting left behind.<\/p>\n<p>In alphabetical order, they are:<\/p>\n<h2 id=\"h-jen-capstraw\">Jen Capstraw<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"wp-image-356166\" width=\"295\" height=\"300\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/jencapstraw-589x600.jpg 589w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/jencapstraw-332x338.jpg 332w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/jencapstraw-111x113.jpg 111w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/jencapstraw-150x153.jpg 150w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/jencapstraw.jpg 648w\" data-lazy-data-sizes=\"(max-width: 295px) 100vw, 295px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/jencapstraw-589x600.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/jencapstraw-589x600.jpg\" alt=\"\" class=\"wp-image-356166\" width=\"295\" height=\"300\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/jencapstraw-589x600.jpg 589w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/jencapstraw-332x338.jpg 332w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/jencapstraw-111x113.jpg 111w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/jencapstraw-150x153.jpg 150w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/jencapstraw.jpg 648w\" data-sizes=\"auto, (max-width: 295px) 100vw, 295px\"\/><\/noscript><\/figure>\n<\/div>\n<p>With more than 20 years of experience in digital marketing, Jen has done it all. Her understanding of business and email has fueled her desire to help others, most notably as president and co-founder of <a href=\"https:\/\/www.facebook.com\/groups\/womenofemail\/\">Women of Email<\/a>, an association of 8,000+ aimed at promoting leadership and cultivating professional growth among women in the email space. In addition to being founder and fractional evangelist for the Idea Empire consultancy, she is co-host and co-creator of the popular <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/humans-of-email\/id1606966855\" target=\"_blank\" rel=\"noreferrer noopener\">Humans of Email<\/a> podcast. Catch up with her latest <a href=\"https:\/\/postedstuff.com\/84b4-RzYI-gG0R-l4h1\/\" target=\"_blank\" rel=\"noreferrer noopener\">writings, videos, webinars and more here<\/a>.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 id=\"h-justine-jordan\">Justine Jordan<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"wp-image-356634\" width=\"296\" height=\"300\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/justinejordan-592x600.jpg 592w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/justinejordan-333x338.jpg 333w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/justinejordan-111x113.jpg 111w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/justinejordan-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/justinejordan-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/justinejordan-150x152.jpg 150w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/justinejordan.jpg 664w\" data-lazy-data-sizes=\"(max-width: 296px) 100vw, 296px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/justinejordan-592x600.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/justinejordan-592x600.jpg\" alt=\"\" class=\"wp-image-356634\" width=\"296\" height=\"300\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/justinejordan-592x600.jpg 592w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/justinejordan-333x338.jpg 333w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/justinejordan-111x113.jpg 111w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/justinejordan-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/justinejordan-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/justinejordan-150x152.jpg 150w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/justinejordan.jpg 664w\" data-sizes=\"auto, (max-width: 296px) 100vw, 296px\"\/><\/noscript><\/figure>\n<\/div>\n<p>\u201cIn a thousand years, I never thought I\u2019d make a career out of email marketing,\u201d Justine writes on her website, \u201cbut I can\u2019t imagine it any other way. Dare I say it\u2019s \u2018been a blast\u2019?\u201d Her first email marketing job with ExactTarget (now Salesforce Marketing Cloud) got her hooked on the data-centered rationale behind email design. From there she went on to be CMO at Help Scout, the Email Experience Council\u2019s 2015 Email Marketer Thought Leader of the Year, VP of Marketing at Litmus and now head of marketing at Wildbit.\u00a0<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 id=\"h-dan-oshinsky\">Dan Oshinsky<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"wp-image-356635\" width=\"301\" height=\"300\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/danoshinsky-602x600.jpg 602w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/danoshinsky-339x338.jpg 339w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/danoshinsky-113x113.jpg 113w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/danoshinsky-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/danoshinsky-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/danoshinsky-150x150.jpg 150w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/danoshinsky.jpg 663w\" data-lazy-data-sizes=\"(max-width: 301px) 100vw, 301px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/danoshinsky-602x600.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/danoshinsky-602x600.jpg\" alt=\"\" class=\"wp-image-356635\" width=\"301\" height=\"300\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/danoshinsky-602x600.jpg 602w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/danoshinsky-339x338.jpg 339w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/danoshinsky-113x113.jpg 113w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/danoshinsky-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/danoshinsky-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/danoshinsky-150x150.jpg 150w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/danoshinsky.jpg 663w\" data-sizes=\"auto, (max-width: 301px) 100vw, 301px\"\/><\/noscript><\/figure>\n<\/div>\n<p>Dan has gone from innovating the news to innovating newsletters and email. He started out in journalism creating a channel for long form news and the Tools For Reporters newsletter. He went from there to director of newsletters for BuzzFeed and The New Yorker magazine. He runs the email consultancy InBox Collective and publishes the appropriately named <a href=\"https:\/\/docs.google.com\/document\/d\/1pySiYQ_5OMsj1U4r5XXLPru0NtiVg2FVaO5INBlNffk\/edit\">NotANewsletter<\/a>. It\u2019s \u201ca monthly, semi-comprehensive, Google Doc-based guide to sending better emails\u201d with 9,000+ subscribers.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 id=\"h-kath-pay\">Kath Pay <\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"wp-image-329002\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/Kath-Pay-600x600.jpeg 600w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/Kath-Pay-338x338.jpeg 338w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/Kath-Pay-113x113.jpeg 113w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/Kath-Pay-768x768.jpeg 768w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/Kath-Pay-95x95.jpeg 95w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/Kath-Pay-96x96.jpeg 96w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/Kath-Pay-150x150.jpeg 150w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/Kath-Pay.jpeg 800w\" data-lazy-data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/Kath-Pay-600x600.jpeg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/Kath-Pay-600x600.jpeg\" alt=\"\" class=\"wp-image-329002\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/Kath-Pay-600x600.jpeg 600w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/Kath-Pay-338x338.jpeg 338w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/Kath-Pay-113x113.jpeg 113w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/Kath-Pay-768x768.jpeg 768w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/Kath-Pay-95x95.jpeg 95w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/Kath-Pay-96x96.jpeg 96w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/Kath-Pay-150x150.jpeg 150w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/Kath-Pay.jpeg 800w\" data-sizes=\"auto, (max-width: 300px) 100vw, 300px\"\/><\/noscript><\/figure>\n<\/div>\n<p>Hard to say which accomplishment Kath is best known for. It could be because she\u2019s founder and CEO of Holistic Email Marketing? Perhaps. Or because she\u2019s the author of the best-selling \u201c<a href=\"https:\/\/www.amazon.com\/Holistic-Email-Marketing-philosophy-revolutionise\/dp\/1781334919\" target=\"_blank\" rel=\"noreferrer noopener\">Holistic Email Marketing: A practical philosophy to revolutionize your business and delight your customers<\/a>.\u201d Very possible. Or because she is a world-renowned speaker and trainer. Or possibly because she was named one of the <a href=\"https:\/\/www.prweb.com\/releases\/2014-vocus-top-50-email\/07-2-14\/prweb11992976.htm\" target=\"_blank\" rel=\"noreferrer noopener\">top 50 email marketers in the world<\/a> by Vocus. She is certainly well-known for the <a href=\"https:\/\/martech.org\/author\/kath-pay\/\" target=\"_blank\" rel=\"noreferrer noopener\">many popular articles she\u2019s written for MarTech<\/a>. <a href=\"https:\/\/www.holisticemailmarketing.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read her blog here<\/a>.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 id=\"h-ryan-phelan\">Ryan Phelan<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"wp-image-356171\" width=\"295\" height=\"300\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ryanphelan-589x600.jpg 589w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ryanphelan-332x338.jpg 332w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ryanphelan-111x113.jpg 111w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ryanphelan-150x153.jpg 150w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ryanphelan.jpg 661w\" data-lazy-data-sizes=\"(max-width: 295px) 100vw, 295px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ryanphelan-589x600.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ryanphelan-589x600.jpg\" alt=\"\" class=\"wp-image-356171\" width=\"295\" height=\"300\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ryanphelan-589x600.jpg 589w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ryanphelan-332x338.jpg 332w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ryanphelan-111x113.jpg 111w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ryanphelan-150x153.jpg 150w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ryanphelan.jpg 661w\" data-sizes=\"auto, (max-width: 295px) 100vw, 295px\"\/><\/noscript><\/figure>\n<\/div>\n<p>Ryan is truly an old-hand at email marketing. The co-founder of and managing partner RPEOrigin, he has more than two decades of global marketing leadership for high-growth SaaS and Fortune 250 companies. He knows email from the big picture to the latest coding trends. That\u2019s why he is Chairman Emeritus of the Email Experience Council Advisory Board. A <a href=\"https:\/\/martech.org\/author\/ryan-phelan\/\" target=\"_blank\" rel=\"noreferrer noopener\">popular and frequent MarTech writer<\/a>, you can also <a href=\"https:\/\/www.rpeorigin.com\/author\/ryanp\/\" target=\"_blank\" rel=\"noreferrer noopener\">read his personal blog here<\/a>.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 id=\"h-dela-quist\">Dela Quist<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"wp-image-356645\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/dela-quist-2.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/dela-quist-2-338x338.jpg 338w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/dela-quist-2-113x113.jpg 113w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/dela-quist-2-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/dela-quist-2-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/dela-quist-2-150x150.jpg 150w\" data-lazy-data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/dela-quist-2.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/dela-quist-2.jpg\" alt=\"\" class=\"wp-image-356645\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/dela-quist-2.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/dela-quist-2-338x338.jpg 338w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/dela-quist-2-113x113.jpg 113w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/dela-quist-2-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/dela-quist-2-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/dela-quist-2-150x150.jpg 150w\" data-sizes=\"auto, (max-width: 300px) 100vw, 300px\"\/><\/noscript><\/figure>\n<\/div>\n<p>Dela is internationally renowned for his innovative use of data analysis to challenge myths and preconceptions in email marketing. He is a true pioneer in the field who began using email as a marketing channel back in the 1990s. Today he is founder and CMO of Alchemy Worx, an audience management agency specializing in email marketing, SMS marketing, and paid social. And one other thing, he was the ANA Email Experience Council\u2019s 2022 Email Marketing Thought Leader of the Year.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 id=\"h-elliot-ross\">Elliot Ross<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"wp-image-356174\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ElliotRoss-modified.jpg 378w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ElliotRoss-modified-338x338.jpg 338w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ElliotRoss-modified-113x113.jpg 113w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ElliotRoss-modified-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ElliotRoss-modified-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ElliotRoss-modified-150x150.jpg 150w\" data-lazy-data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ElliotRoss-modified.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ElliotRoss-modified.jpg\" alt=\"\" class=\"wp-image-356174\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ElliotRoss-modified.jpg 378w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ElliotRoss-modified-338x338.jpg 338w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ElliotRoss-modified-113x113.jpg 113w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ElliotRoss-modified-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ElliotRoss-modified-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/ElliotRoss-modified-150x150.jpg 150w\" data-sizes=\"auto, (max-width: 300px) 100vw, 300px\"\/><\/noscript><\/figure>\n<\/div>\n<p>Currently the technology evangelist MessageBird, Elliot loves to help other email marketers. He is managing director\/founder Look at <a href=\"http:\/\/actionrocket.co\" target=\"_blank\" rel=\"noreferrer noopener\">Action Rocket<\/a>, the creative studio for emailers, where he is managing director and founder. He\u2019s also CEO and co-founder of <a href=\"https:\/\/taxiforemail.com\" target=\"_blank\" rel=\"noreferrer noopener\">Taxi for Email<\/a>, an app that helps marketers make better email. He hosts of <a href=\"http:\/\/www.emailtalk.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">EmailTalks podcast<\/a> and is a regular conference speaker on email design. Even with all that he appears to have some spare time, which he spends as member of the Best Practice Hub of the DMA Email Council.\u00a0<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<em><a class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" rel=\"nofollow noopener\">Add MarTech to your Google News feed.<\/a><\/em>\u00a0\u00a0\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/noscript><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About The Author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\" style=\"min-width:140px;min-height:140px;\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Constantine von Hoffman\" width=\"140\" height=\"140\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/03\/C-hed-shot-1-225x338.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/03\/C-hed-shot-1-225x338.jpg\" alt=\"Constantine von Hoffman\" width=\"140\" height=\"140\"\/><\/noscript>\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tConstantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/martech.org\/martechs-email-marketing-experts-to-follow\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing isn\u2019t easy. There are so many moving parts \u2014 personalization, permissions, frequency, readability, mail transfer agents, engagement, sender reputation, segmentation and much, much&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-21105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MarTech&#039;s email marketing experts to follow - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/martechs-email-marketing-experts-to-follow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MarTech&#039;s email marketing experts to follow - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/martechs-email-marketing-experts-to-follow\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-05T21:00:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/orange-option.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/martechs-email-marketing-experts-to-follow\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/martechs-email-marketing-experts-to-follow\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"MarTech&#8217;s email marketing experts to follow\",\"datePublished\":\"2022-12-05T21:00:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/martechs-email-marketing-experts-to-follow\\\/\"},\"wordCount\":843,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/martechs-email-marketing-experts-to-follow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/orange-option.png\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/martechs-email-marketing-experts-to-follow\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/martechs-email-marketing-experts-to-follow\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/martechs-email-marketing-experts-to-follow\\\/\",\"name\":\"MarTech's email marketing experts to follow - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/martechs-email-marketing-experts-to-follow\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/martechs-email-marketing-experts-to-follow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/orange-option.png\",\"datePublished\":\"2022-12-05T21:00:04+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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