{"id":21035,"date":"2022-12-05T16:59:21","date_gmt":"2022-12-05T16:59:21","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-write-irresistible-sales-emails-your-customer-cant-wait-to-order-from\/"},"modified":"2022-12-05T16:59:21","modified_gmt":"2022-12-05T16:59:21","slug":"how-to-write-irresistible-sales-emails-your-customer-cant-wait-to-order-from","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-write-irresistible-sales-emails-your-customer-cant-wait-to-order-from\/","title":{"rendered":"How to write irresistible sales emails your customer can\u2019t wait to order from"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<h4 class=\"entry-byline\">By <a href=\"https:\/\/blog.aweber.com\/author\/seantinney\" title=\"Posts by Sean Tinney\" rel=\"author\">Sean Tinney<\/a>  <span class=\"entry-date\">December 5, 2022<\/span><\/h4>\n<h3 class=\"entry-excerpt\"\/>\n<p>Learn how to write a sales email that effectively promotes your product and wins you more business. <\/p>\n<p>Email is your most powerful digital tool for sales.<\/p>\n<p><em>Wait, really?<\/em><\/p>\n<p>Yes! 60% percent of consumers have made a <a href=\"https:\/\/optinmonster.com\/email-marketing-vs-social-media-performance-2016-2019-statistics\/#:~:text=60%25%20of%20consumers%20state%20that%20they%20have%20made%20a%20purchase%20as%20the%20result%20of%20a%20marketing%20message%20they%20received%20by%20email.\" target=\"_blank\" rel=\"noreferrer noopener\">purchase as a result of an email<\/a> they received from a brand. That beats out sales from social and direct mail, making email your most effective sales tool.<\/p>\n<p>But there\u2019s more to it than just sending an email with a product or service you want to sell. There\u2019s a strategy for creating a sales email that actually gets results.<\/p>\n<p>Not sure how to create an effective sales email? After reading this post, you\u2019ll know how to write a sales email that gets opened, gets clicks, and gets sales.<\/p>\n<p><strong>Jump to a section:<\/strong><\/p>\n<h2 id=\"h-create-catchy-sales-email-subject-lines\">Create catchy sales email subject lines<\/h2>\n<p>Each element of your sales email is important. But unless you capture your subscribers\u2019 attention with a strong subject line, nothing else matters.<\/p>\n<p>So how do you create a catchy sales email subject line? By being direct. Don\u2019t get cute with your subject line. Most people are going to open your sales email for one of three reasons, so make sure you\u2019re catering to those reasons:\u00a0<\/p>\n<p><strong>1 \u2013 You\u2019re addressing a pain point<\/strong><\/p>\n<p>This example from Advance Auto Parts addresses a potential pain point for many of their customers \u2013 making sure your car\u2019s engine is protected during the winter months.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"47\" alt=\"Advanced Auto Parts email with the subject line &quot;Protect your engine this Winter&quot;\" class=\"wp-image-103792\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.34.37-PM.png 874w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.34.37-PM-300x16.png 300w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.34.37-PM-768x41.png 768w\" data-lazy-data-sizes=\"(max-width: 874px) 100vw, 874px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.34.37-PM.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"47\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.34.37-PM.png\" alt=\"Advanced Auto Parts email with the subject line &quot;Protect your engine this Winter&quot;\" class=\"wp-image-103792\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.34.37-PM.png 874w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.34.37-PM-300x16.png 300w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.34.37-PM-768x41.png 768w\" data-sizes=\"auto, (max-width: 874px) 100vw, 874px\"\/><\/noscript><\/figure>\n<p><strong>2 \u2013 You\u2019re offering them something they need or want<\/strong><\/p>\n<p>Sometimes the timing of your email is what matters most. Like with this email from Dormify: It was sent in August, just as college students are preparing to go back to school. Dormify addressed a timely need right in the subject line.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"47\" alt=\"Email example from Dormify with subject line &quot;New beds &amp; headboards&quot;\" class=\"wp-image-103794\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.49.46-PM.png 874w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.49.46-PM-300x16.png 300w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.49.46-PM-768x41.png 768w\" data-lazy-data-sizes=\"(max-width: 874px) 100vw, 874px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.49.46-PM.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"47\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.49.46-PM.png\" alt=\"Email example from Dormify with subject line &quot;New beds &amp; headboards&quot;\" class=\"wp-image-103794\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.49.46-PM.png 874w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.49.46-PM-300x16.png 300w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.49.46-PM-768x41.png 768w\" data-sizes=\"auto, (max-width: 874px) 100vw, 874px\"\/><\/noscript><\/figure>\n<p><strong>3 \u2013 You\u2019re providing them a discount or special offer<\/strong><\/p>\n<p>Everybody loves a good sale. If you have a promotion going, mention it in your subject line.<\/p>\n<p>Here\u2019s an example from Gap where they add the promotion to the subject line.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"47\" alt=\"An email from Gap Factory with subject line &quot;You're in luck: you've got $20 off a $50 order&quot;\" class=\"wp-image-103793\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.36.42-PM.png 874w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.36.42-PM-300x16.png 300w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.36.42-PM-768x41.png 768w\" data-lazy-data-sizes=\"(max-width: 874px) 100vw, 874px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.36.42-PM.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"47\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.36.42-PM.png\" alt=\"An email from Gap Factory with subject line &quot;You're in luck: you've got $20 off a $50 order&quot;\" class=\"wp-image-103793\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.36.42-PM.png 874w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.36.42-PM-300x16.png 300w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.36.42-PM-768x41.png 768w\" data-sizes=\"auto, (max-width: 874px) 100vw, 874px\"\/><\/noscript><\/figure>\n<h3 id=\"h-create-a-sense-of-urgency-and-scarcity\">Create a sense of urgency and scarcity<\/h3>\n<p>Don\u2019t underestimate the power of FOMO. Adding a sense of urgency encourages subscribers to take advantage of offers while they still can. If they don\u2019t act quickly,\u00a0 they might miss out on a great opportunity.<\/p>\n<p>To create this effect in your emails, try subject lines like these:<\/p>\n<ul>\n<li>\u201cAct fast! Limited quantity available\u201d<\/li>\n<li>\u201c24% off for 24 hours\u201d<\/li>\n<li>\u201cWe don\u2019t want you to miss this\u201d<\/li>\n<li>\u201cDeals expire tonight. These savings will be gone in a flash.\u201d<\/li>\n<\/ul>\n<p>I love how Pura Vida grabs your attention with \u201cCongratulations,\u201d then teases that you\u2019ve reached their next tier level.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"47\" alt=\"An email example from Pura Vida Bracelets with subject line &quot;Congratulations! You just reached our next tier&quot;\" class=\"wp-image-103795\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.33.29-PM.png 852w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.33.29-PM-300x17.png 300w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.33.29-PM-768x42.png 768w\" data-lazy-data-sizes=\"(max-width: 852px) 100vw, 852px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.33.29-PM.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"47\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.33.29-PM.png\" alt=\"An email example from Pura Vida Bracelets with subject line &quot;Congratulations! You just reached our next tier&quot;\" class=\"wp-image-103795\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.33.29-PM.png 852w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.33.29-PM-300x17.png 300w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.33.29-PM-768x42.png 768w\" data-sizes=\"auto, (max-width: 852px) 100vw, 852px\"\/><\/noscript><\/figure>\n<p>Shutterstock follows a similar approach but teases about surprise savings.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"47\" alt=\"Email example from Shutterstock with subject line &quot;Congrats! Surprise savings waiting for you&quot;\" class=\"wp-image-103797\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.37.23-PM.png 874w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.37.23-PM-300x16.png 300w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.37.23-PM-768x41.png 768w\" data-lazy-data-sizes=\"(max-width: 874px) 100vw, 874px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.37.23-PM.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"47\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.37.23-PM.png\" alt=\"Email example from Shutterstock with subject line &quot;Congrats! Surprise savings waiting for you&quot;\" class=\"wp-image-103797\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.37.23-PM.png 874w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.37.23-PM-300x16.png 300w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.37.23-PM-768x41.png 768w\" data-sizes=\"auto, (max-width: 874px) 100vw, 874px\"\/><\/noscript><\/figure>\n<p>STARZ creates urgency with their offer by putting a time limit at the beginning of their subject line.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"47\" alt=\"Email example from STARZ with subject line &quot;Offer ends in 24 hours - Get 6 months for only $25&quot;\" class=\"wp-image-103796\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.34.07-PM.png 874w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.34.07-PM-300x16.png 300w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.34.07-PM-768x41.png 768w\" data-lazy-data-sizes=\"(max-width: 874px) 100vw, 874px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.34.07-PM.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"47\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.34.07-PM.png\" alt=\"Email example from STARZ with subject line &quot;Offer ends in 24 hours - Get 6 months for only $25&quot;\" class=\"wp-image-103796\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.34.07-PM.png 874w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.34.07-PM-300x16.png 300w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-29-at-3.34.07-PM-768x41.png 768w\" data-sizes=\"auto, (max-width: 874px) 100vw, 874px\"\/><\/noscript><\/figure>\n<h2 id=\"h-write-sales-email-copy-that-gets-a-sale\">Write sales email copy that gets a sale<\/h2>\n<p>When writing the copy for your sales email, keep these principles in mind:<\/p>\n<h3 id=\"h-be-influential-and-helpful\">Be influential and helpful<\/h3>\n<p>In your emails, you want to present yourself as someone who is <a href=\"https:\/\/blog.aweber.com\/copywriting\/6-proven-ways-to-make-your-writing-more-influential.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=blogcontent&amp;utm_content=salesemailinfluential\" target=\"_blank\" rel=\"noreferrer noopener\">helpful and an industry thought leader<\/a>. But you also want to do this in a way that influences subscribers to purchase. So how do you achieve this perfect balance?<\/p>\n<p>Influence comes from uncovering and delivering what other people need and\/or want. So rather than telling readers about your product, try helping them realize what they need, and how your business satisfies that.<\/p>\n<p>Keep your content personal and aim to solve the problem of each individual you\u2019re reaching out to.<\/p>\n<p>Communicate like a human and a friend, not an automated marketing robot. Even though you\u2019re writing an email, you want your content to feel like it was <em>written by a human<\/em> who\u2019s<em> speaking to other humans<\/em>. Some email copywriters imagine their ideal reader sitting across from them as they write.<\/p>\n<p>Here\u2019s a great example of this from Miracle-Gro. They\u2019re adding additional value to their sales email by including landscaping tips.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"Email from Miracle-Gro which provides helpful landscaping tips to their sales email\" class=\"wp-image-103799\" width=\"594\" height=\"795\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-8.32.08-AM.jpg 594w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-8.32.08-AM-224x300.jpg 224w\" data-lazy-data-sizes=\"(max-width: 594px) 100vw, 594px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-8.32.08-AM.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-8.32.08-AM.jpg\" alt=\"Email from Miracle-Gro which provides helpful landscaping tips to their sales email\" class=\"wp-image-103799\" width=\"594\" height=\"795\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-8.32.08-AM.jpg 594w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-8.32.08-AM-224x300.jpg 224w\" data-sizes=\"auto, (max-width: 594px) 100vw, 594px\"\/><\/noscript><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"An email example from Miracle-Gro which provides helpful landscaping tips to their sales email\" class=\"wp-image-103800\" width=\"594\" height=\"1003\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-8.33.10-AM.jpg 594w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-8.33.10-AM-178x300.jpg 178w\" data-lazy-data-sizes=\"(max-width: 594px) 100vw, 594px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-8.33.10-AM.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-8.33.10-AM.jpg\" alt=\"An email example from Miracle-Gro which provides helpful landscaping tips to their sales email\" class=\"wp-image-103800\" width=\"594\" height=\"1003\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-8.33.10-AM.jpg 594w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-8.33.10-AM-178x300.jpg 178w\" data-sizes=\"auto, (max-width: 594px) 100vw, 594px\"\/><\/noscript><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"Email from Miracle-Gro which provides helpful landscaping tips to their sales email\" class=\"wp-image-103801\" width=\"591\" height=\"499\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.41.48-PM.png 591w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.41.48-PM-300x253.png 300w\" data-lazy-data-sizes=\"(max-width: 591px) 100vw, 591px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.41.48-PM.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.41.48-PM.png\" alt=\"Email from Miracle-Gro which provides helpful landscaping tips to their sales email\" class=\"wp-image-103801\" width=\"591\" height=\"499\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.41.48-PM.png 591w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.41.48-PM-300x253.png 300w\" data-sizes=\"auto, (max-width: 591px) 100vw, 591px\"\/><\/noscript><\/figure>\n<\/div>\n<h3 id=\"h-don-t-add-too-much-salesy-language\">Don\u2019t add too much \u201csalesy\u201d language<\/h3>\n<p>When you\u2019re writing your sales email, try not to think of it as selling. Instead, think of it as helping your readers solve a problem.\u00a0<\/p>\n<p>Just focus on the value your product or service brings to people. If you can show how your product solves their problem, then give them a clear reason to buy from you now, the sales will take care of themselves.\u00a0<\/p>\n<p>I love this promotional email below from Brooklinen:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"An email from Brooklinen that focuses on the value of the product for sale\" class=\"wp-image-84446\" width=\"501\" height=\"698\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-07-at-10.14.15-AM.png 668w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-07-at-10.14.15-AM-215x300.png 215w\" data-lazy-data-sizes=\"(max-width: 501px) 100vw, 501px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-07-at-10.14.15-AM.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-07-at-10.14.15-AM.png\" alt=\"An email from Brooklinen that focuses on the value of the product for sale\" class=\"wp-image-84446\" width=\"501\" height=\"698\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-07-at-10.14.15-AM.png 668w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-07-at-10.14.15-AM-215x300.png 215w\" data-sizes=\"auto, (max-width: 501px) 100vw, 501px\"\/><\/noscript><\/figure>\n<\/div>\n<p>When I first saw it, I thought, \u201cOoh, I want better zzzzs!\u201d I didn\u2019t feel overwhelmed by a sales pitch.<\/p>\n<p>Focus the content in your emails around the solution, not the product features alone. Use phrases like \u201cto improve your\u2026\u201d and \u201cto help you do\u2026\u201d<\/p>\n<h3 id=\"h-clear-and-powerful-headlines\">Clear and powerful headlines<\/h3>\n<p>While you\u2019re focusing on being kind and helpful, don\u2019t sell yourself short. You\u2019ve got awesome things to offer\u2026 so make sure that\u2019s clear throughout your content, especially in your emails\u2019 headlines. Headlines and subheaders are one of the first elements your subscribers will see in your emails.\u00a0<\/p>\n<p>If you\u2019re offering a coupon or promotion, some effective headlines include:<\/p>\n<ul>\n<li>\u201cScroll to the bottom for a special deal\u201d<\/li>\n<li>\u201cWe promise, this is worth the scroll\u201d<\/li>\n<li>\u201cGood news for your wallet\u201d<\/li>\n<li>\u201cOur way of saying Thank you!\u201d<\/li>\n<li>\u201cJust for you\u201d<\/li>\n<\/ul>\n<p>If you\u2019re including testimonials from actual customers, here are a couple of headlines to include as well:<\/p>\n<ul>\n<li>\u201cDon\u2019t just take it from us\u201d<\/li>\n<li>\u201cHere\u2019s what people are saying about <strong>[insert product name]<\/strong>\u201d<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sugerwish email with clear and powerful headlines - &quot;The perfect wine gift, every time!&quot;\" class=\"wp-image-103802\" width=\"591\" height=\"939\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.54.44-PM.jpg 591w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.54.44-PM-189x300.jpg 189w\" data-lazy-data-sizes=\"(max-width: 591px) 100vw, 591px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.54.44-PM.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.54.44-PM.jpg\" alt=\"Sugerwish email with clear and powerful headlines - &quot;The perfect wine gift, every time!&quot;\" class=\"wp-image-103802\" width=\"591\" height=\"939\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.54.44-PM.jpg 591w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-01-at-1.54.44-PM-189x300.jpg 189w\" data-sizes=\"auto, (max-width: 591px) 100vw, 591px\"\/><\/noscript><\/figure>\n<\/div>\n<h3 id=\"h-avoid-marketing-jargon\">Avoid marketing jargon<\/h3>\n<p>As you write the best sales email ever, be sure to use appealing words that don\u2019t scare readers off. Avoid marketing jargon and acronyms (like CRM and CTA), unless you plan on defining these terms in your message.\u00a0<\/p>\n<h3 id=\"h-focus-on-the-benefits\">Focus on the benefits<\/h3>\n<p>Think about what makes <em>you <\/em>buy. Is it the versatility of the product? Can you imagine yourself using the product and how it will make your life better? What about it matters most? Is it free shipping and returns? The more benefits-focused you can be, the more intrigued your reader will be.<\/p>\n<p>This email from Public Lands is awesome. At the top of the email it lists two benefits \u2013 free shipping or one-hour curbside pickup. Right from the start of the email, they\u2019re focusing on the convenience of ordering with them.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"Email from Public Lands highlighting the benefits of free shipping and one-hour store pickup at the top of the email\" class=\"wp-image-103798\" width=\"594\" height=\"986\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-8.24.10-AM.jpg 594w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-8.24.10-AM-181x300.jpg 181w\" data-lazy-data-sizes=\"(max-width: 594px) 100vw, 594px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-8.24.10-AM.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-8.24.10-AM.jpg\" alt=\"Email from Public Lands highlighting the benefits of free shipping and one-hour store pickup at the top of the email\" class=\"wp-image-103798\" width=\"594\" height=\"986\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-8.24.10-AM.jpg 594w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-8.24.10-AM-181x300.jpg 181w\" data-sizes=\"auto, (max-width: 594px) 100vw, 594px\"\/><\/noscript><\/figure>\n<\/div>\n<p>Offering exclusive discounts or freebies like an ebook is a great way to capture a subscriber\u2019s attention \u2013 but it\u2019s the benefits that will influence them to take action.<\/p>\n<h3 id=\"h-add-some-testimonials\">Add some testimonials<\/h3>\n<p>Let your customers speak for you! <a href=\"https:\/\/blog.aweber.com\/learn\/social-proof-tips-to-boost-email-marketing-results.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Testimonials are an amazing way to give that extra push <\/a>and encourage readers to buy. People are often more willing to trust information from a fellow consumer than a business.<\/p>\n<p>Your testimonials should answer \u201cwhat-if\u2019s\u201d and squash objections. Think about the questions that potential customers might have. Maybe they want to know what makes your product different from other products. Or they\u2019re wondering about the primary benefit of what you offer.<\/p>\n<p>Here\u2019s a great example of how to use a customer testimonial from an email we sent promoting our <a href=\"https:\/\/aweber.thinkific.com\/courses\/24-7-email-marketing-master-class\" target=\"_blank\" rel=\"noreferrer noopener\">24\/7 Email Marketing Master Class<\/a>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"533\" height=\"905\" alt=\"AWeber email with testimonial\" class=\"wp-image-103803\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-11.07.49-AM.png 533w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-11.07.49-AM-177x300.png 177w\" data-lazy-data-sizes=\"(max-width: 533px) 100vw, 533px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-11.07.49-AM.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"533\" height=\"905\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-11.07.49-AM.png\" alt=\"AWeber email with testimonial\" class=\"wp-image-103803\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-11.07.49-AM.png 533w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-11-30-at-11.07.49-AM-177x300.png 177w\" data-sizes=\"auto, (max-width: 533px) 100vw, 533px\"\/><\/noscript><\/figure>\n<\/div>\n<h2 id=\"h-drive-action-with-a-stand-out-call-to-action\">Drive action with a stand out call-to-action<\/h2>\n<p>At the end of the day, it\u2019s important to keep in mind that this is still a sales email. It has one goal: Make a sale!<\/p>\n<p>So if your <a href=\"https:\/\/blog.aweber.com\/learn\/call-to-action-best-practices.htm\" target=\"_blank\" rel=\"noreferrer noopener\">call-to-action (CTA) button<\/a> is hidden or non-existent, take it out of hiding! Make it impossible to ignore.<\/p>\n<p>This email from Design Within Reach makes use of multiple CTAs scattered throughout the email to catch you at various points of interest.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"An email from Design Within Reach with multiple call-to-actions (CTAs)\" class=\"wp-image-84452\" width=\"544\" height=\"871\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2017\/07\/cta-shop-the-sale.png 725w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2017\/07\/cta-shop-the-sale-187x300.png 187w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2017\/07\/cta-shop-the-sale-639x1024.png 639w\" data-lazy-data-sizes=\"(max-width: 544px) 100vw, 544px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2017\/07\/cta-shop-the-sale.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2017\/07\/cta-shop-the-sale.png\" alt=\"An email from Design Within Reach with multiple call-to-actions (CTAs)\" class=\"wp-image-84452\" width=\"544\" height=\"871\" data-srcset=\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2017\/07\/cta-shop-the-sale.png 725w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2017\/07\/cta-shop-the-sale-187x300.png 187w, https:\/\/blog.aweber.com\/wp-content\/uploads\/2017\/07\/cta-shop-the-sale-639x1024.png 639w\" data-sizes=\"auto, (max-width: 544px) 100vw, 544px\"\/><\/noscript><\/figure>\n<\/div>\n<h2 id=\"h-get-the-timing-just-right-with-segmentation\">Get the timing just right with segmentation<\/h2>\n<p>Try to send your sales emails when it makes the most logical and\/or economic sense for someone to buy something from you. This is a best practice, but it can be tricky to pull off. Every subscriber is unique and some may take a bit more convincing than others.<\/p>\n<p>That\u2019s where segmentation comes into play. Consider segmenting based on your subscriber\u2019s unique interests, as well as previous engagement with your emails (e.g., if they opened a previous email or clicked a specific link).\u00a0<\/p>\n<p><strong>Related<\/strong>: <a href=\"https:\/\/blog.aweber.com\/email-marketing\/7-simple-steps-to-get-started-with-segmentation.htm\" target=\"_blank\" rel=\"noreferrer noopener\">7 simple steps to get started with segmentation<\/a><\/p>\n<h2 id=\"h-time-to-create-your-sales-email\">Time to create your sales email<\/h2>\n<p>Now it\u2019s your turn. Take what you learned and apply it to your next sales email. We\u2019d love to hear about your results in the comments.\u00a0<\/p>\n<p><!-- relpost-thumb-wrapper --><!-- close relpost-thumb-wrapper -->      <\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/blog.aweber.com\/learn\/how-to-write-a-sales-email.htm\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Sean Tinney December 5, 2022 Learn how to write a sales email that effectively promotes your product and wins you more business. Email is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-21035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to write irresistible sales emails your customer can\u2019t wait to order from - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-write-irresistible-sales-emails-your-customer-cant-wait-to-order-from\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to write irresistible sales emails your customer can\u2019t wait to order from - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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