{"id":20992,"date":"2022-12-05T14:25:30","date_gmt":"2022-12-05T14:25:30","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-optimize-underperforming-content\/"},"modified":"2022-12-05T14:25:30","modified_gmt":"2022-12-05T14:25:30","slug":"how-to-optimize-underperforming-content","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-optimize-underperforming-content\/","title":{"rendered":"How to optimize underperforming content"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>If your content isn\u2019t performing as well as you expected, or old pieces you published a few years ago are no longer relevant or pulling their weight, it\u2019s time for an update.<\/p>\n<p>Specifically, it\u2019s time to optimize your underperforming content.<\/p>\n<p>This is the process of updating, tweaking, editing, and rewriting old content that\u2019s not pulling in ROI. The goal is to improve the content so it will eventually start:<\/p>\n<ul>\n<li>Ranking in search.<\/li>\n<li>Getting read.<\/li>\n<li>Gaining engagement such as shares or comments.<\/li>\n<li>Earning conversions.<\/li>\n<\/ul>\n<p>Often, optimizing your underperforming content is a cost-effective method to improve your <a href=\"https:\/\/searchengineland.com\/what-is-content-marketing-388970\">content marketing<\/a> overall. By optimizing, you won\u2019t need to invest in creating completely new pieces \u2013 you can just rejigger what you already have and make it better.<\/p>\n<p>It\u2019s a good practice for any brand with content (especially as part of a <a href=\"https:\/\/searchengineland.com\/what-is-a-content-audit-388544\">content audit<\/a>), as it ensures every piece continues to work toward your goals (versus hindering them).<\/p>\n<p>First, you\u2019ll need to identify your underperforming content \u2013 what pieces aren\u2019t living up to their potential \u2013 and then take steps to improve and optimize it.<\/p>\n<h2 id=\"h-how-to-identify-underperforming-content\">How to identify underperforming content<\/h2>\n<p>How do you know which content pieces are underperforming? <\/p>\n<p>You\u2019ll need to look at specific metrics to find them.<\/p>\n<p>Use tools like Google Analytics, Semrush, or Ahrefs to look at this data and find your underperforming content.<\/p>\n<p><strong>Search ranking metrics:<\/strong><\/p>\n<ul>\n<li>Organic keywords\u00a0<\/li>\n<li>Average position<\/li>\n<\/ul>\n<p>To identify content pieces underperforming in search results, look at your organic keyword stats, especially the average position of your content in Google. Pay attention to:<\/p>\n<ul>\n<li>Anything ranking #5-10: Optimizing these further could potentially lead to increased rankings.<\/li>\n<li>Anything ranking #11 and below: Optimizing further or rewriting these could help you eventually reach Page 1, depending on the keyword.<\/li>\n<\/ul>\n<p><strong>Traffic and engagement metrics:<\/strong><\/p>\n<ul>\n<li>Page views<\/li>\n<li>Sessions<\/li>\n<li>Bounce rate<\/li>\n<li>Time on page<\/li>\n<li>Social shares<\/li>\n<li>Comments<\/li>\n<\/ul>\n<p>Which pages are losing traffic?\u00a0<\/p>\n<p>Which pages get little to no engagement (i.e., people aren\u2019t spending enough time on the page to read the content)?\u00a0<\/p>\n<p>These are great candidates for optimization.<\/p>\n<h2 id=\"h-7-questions-for-optimizing-underperforming-content\">7 questions for optimizing underperforming content<\/h2>\n<p>After you find your underperforming content that\u2019s prime for optimization, ask yourself the following questions to understand how to fix it.<\/p>\n<h3 id=\"h-1-are-the-keywords-you-re-targeting-actually-winnable\">1. Are the keywords you\u2019re targeting actually winnable?<\/h3>\n<p>If your content isn\u2019t performing, first consider whether the keyword you\u2019re targeting is, in fact, winnable for your brand.<\/p>\n<p>For example, if you targeted the keyword \u201ccontent strategy\u201d in a piece and it\u2019s languishing on page 5 of search results, that might be a result of two factors:<\/p>\n<ul>\n<li>You\u2019re a small or new brand that\u2019s still building online authority.<\/li>\n<li>The competition for \u201ccontent strategy\u201d is incredibly stiff, with well-known, authoritative names like HubSpot, Content Marketing Institute, and even the U.S. Government ranking at the top of Google.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"600\" alt=\"Stiff competitions in the SERPs for the query &quot;content strategy&quot;\" class=\"wp-image-389468\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-serp-for-content-strategy-610x600.png.webp 610w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-serp-for-content-strategy-344x338.png.webp 344w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-serp-for-content-strategy-115x113.png.webp 115w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-serp-for-content-strategy-768x756.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-serp-for-content-strategy-150x148.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-serp-for-content-strategy.png.webp 930w\" data-lazy-data-sizes=\"(max-width: 610px) 100vw, 610px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-serp-for-content-strategy-610x600.png.webp\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"600\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-serp-for-content-strategy-610x600.png.webp\" alt=\"Stiff competitions in the SERPs for the query &quot;content strategy&quot;\" class=\"wp-image-389468\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-serp-for-content-strategy-610x600.png.webp 610w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-serp-for-content-strategy-344x338.png.webp 344w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-serp-for-content-strategy-115x113.png.webp 115w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-serp-for-content-strategy-768x756.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-serp-for-content-strategy-150x148.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-serp-for-content-strategy.png.webp 930w\" data-sizes=\"auto, (max-width: 610px) 100vw, 610px\"\/><\/noscript><figcaption>Stiff competition in the SERPs for the query \u201ccontent strategy\u201d<\/figcaption><\/figure>\n<\/div>\n<p>It\u2019s doubtful that a new or low-authority site could crack the top 10 results for this keyword.\u00a0<\/p>\n<p>If that\u2019s the case, consider switching keywords to target what you can actually win. Especially for newer or smaller brands, long-tail keywords are usually easier to rank for. They also generate <a href=\"https:\/\/www.wordstream.com\/long-tail-keywords\" target=\"_blank\" rel=\"noreferrer noopener\">70% of all traffic<\/a>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"544\" alt=\"Long-tail vs. short-tail keywords: Search volume and engagement\" class=\"wp-image-389470\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/long-tail-keywords-graph.png.webp 720w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/long-tail-keywords-graph-447x338.png.webp 447w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/long-tail-keywords-graph-150x113.png.webp 150w\" data-lazy-data-sizes=\"(max-width: 720px) 100vw, 720px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/long-tail-keywords-graph.png.webp\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"544\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/long-tail-keywords-graph.png.webp\" alt=\"Long-tail vs. short-tail keywords: Search volume and engagement\" class=\"wp-image-389470\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/long-tail-keywords-graph.png.webp 720w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/long-tail-keywords-graph-447x338.png.webp 447w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/long-tail-keywords-graph-150x113.png.webp 150w\" data-sizes=\"auto, (max-width: 720px) 100vw, 720px\"\/><\/noscript><\/figure>\n<\/div>\n<p>For example, instead of targeting \u201ccontent strategy,\u201d try targeting \u201ccontent strategy for beginners\u201d or \u201ccontent marketing strategy for SEO.\u201d<\/p>\n<p>Going long-tail is generally a win-win because these keywords are more specific and target searchers with more specific intent.\u00a0<\/p>\n<p>These searchers also may be more willing to convert because they\u2019re actively looking for solutions \u2013 not just browsing.<\/p>\n<h3 id=\"h-2-have-you-optimized-the-content-with-enough-keywords-in-strategic-places\">2. Have you optimized the content with enough keywords in strategic places?<\/h3>\n<p>If a piece is already well-written and optimized for a winnable keyword, consider whether it\u2019s optimized <strong>enough<\/strong>.<\/p>\n<p>Google <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\" target=\"_blank\" rel=\"noreferrer noopener\">has stated<\/a> that the key best practices for improving your SEO include:\u00a0<\/p>\n<ul>\n<li>Using <strong>the right words<\/strong> people would use to search for your content.<\/li>\n<li><strong>Placing<\/strong> the right words <strong>in prominent locations<\/strong> on-page.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"439\" alt=\"Google SEO: Key best practices\" class=\"wp-image-389471\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-seo-core-practices-800x439.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-seo-core-practices-600x329.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-seo-core-practices-200x110.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-seo-core-practices-768x421.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-seo-core-practices-150x82.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-seo-core-practices.png.webp 965w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-seo-core-practices-800x439.png.webp\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"439\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-seo-core-practices-800x439.png.webp\" alt=\"Google SEO: Key best practices\" class=\"wp-image-389471\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-seo-core-practices-800x439.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-seo-core-practices-600x329.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-seo-core-practices-200x110.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-seo-core-practices-768x421.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-seo-core-practices-150x82.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/google-seo-core-practices.png.webp 965w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<\/div>\n<p>Placement and use of keywords matter a ton to how well you\u2019ll rank in search.\u00a0<\/p>\n<p>If you haven\u2019t given Google enough signals that say, \u201cHey! This keyword is the focus and topic of this page!\u201d it\u2019s not going to get the memo.<\/p>\n<p>Some tips for keyword usage and placement in your content:<\/p>\n<ul>\n<li>Include your <strong>focus keyword<\/strong> in <strong>all<\/strong> of these places for ideal optimization:\n<ul>\n<li>In the H1 heading (a.k.a., page title).<\/li>\n<li>In the meta title and description, ideally near the beginning of both.<\/li>\n<li>In the first paragraph.<\/li>\n<li>In at least one of the H2 headings.<\/li>\n<li>In at least one of the H3 headings.<\/li>\n<li>Sprinkled naturally throughout the body text.<\/li>\n<li>Inside image alt text (for images that appear on the page).<\/li>\n<\/ul>\n<\/li>\n<li>Include <strong>synonyms and variations<\/strong> of your focus keyword in these places:\n<ul>\n<li>In at least one H2 (depending on how many appear in the content).<\/li>\n<li>In at least one H3 (same as above).<\/li>\n<li>Sprinkled naturally throughout the content.<\/li>\n<li>Inside image alt text.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Never keyword stuff<\/strong>. Always aim to add keywords that are descriptive and helpful for readers.<\/li>\n<li>Always structure and organize your content with keyword-optimized headings. These make it more scannable and thus easier to read. Headings also give search engines crucial clues about your page and whether your content is relevant to the search query.<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<h3 id=\"h-3-are-your-headings-subheadings-meta-title-and-meta-description-strong-enough\">3. Are your headings, subheadings, meta title, and meta description strong enough?<\/h3>\n<p>Many people overlook little details (e.g., writing a solid meta title and description or crafting strong, descriptive headings). And that&#8217;s a mistake.<\/p>\n<p>These little pieces do a lot of hard work. The meta title alone can entice searchers to click your link among extremely similar results \u2013 especially if yours is more thoughtfully crafted or descriptive than the other options.<\/p>\n<p>For example, if I search for &#8220;how to make caramel popcorn&#8221; in Google, the results are almost identical. However, only one mentions &#8220;easy&#8221; in their meta title. That&#8217;s enough of a differentiator to make me want to click it.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"514\" alt=\"Example of an optimized meta title \" class=\"wp-image-389473\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/optimized-meta-title-in-google-search-800x514.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/optimized-meta-title-in-google-search-527x338.png.webp 527w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/optimized-meta-title-in-google-search-176x113.png.webp 176w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/optimized-meta-title-in-google-search-768x493.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/optimized-meta-title-in-google-search-150x96.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/optimized-meta-title-in-google-search.png.webp 930w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/optimized-meta-title-in-google-search-800x514.png.webp\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"514\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/optimized-meta-title-in-google-search-800x514.png.webp\" alt=\"Example of an optimized meta title \" class=\"wp-image-389473\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/optimized-meta-title-in-google-search-800x514.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/optimized-meta-title-in-google-search-527x338.png.webp 527w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/optimized-meta-title-in-google-search-176x113.png.webp 176w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/optimized-meta-title-in-google-search-768x493.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/optimized-meta-title-in-google-search-150x96.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/optimized-meta-title-in-google-search.png.webp 930w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<\/div>\n<p>With that in mind, take the time to craft strong meta titles, descriptions, and headings for your underperforming content. <\/p>\n<p>These elements can pique your readers&#8217; curiosity or interest, pulling them further into the piece, which can positively impact its performance.<\/p>\n<p>A few tips:<\/p>\n<ul>\n<li><strong>Lengthen your headings.<\/strong> Longer headings and sub-headings are more descriptive, more creative and engaging, and are prime spots to include keywords.<\/li>\n<li><strong>Think of headings and metas as hooks<\/strong>. Your headings can do much more than just split your content into sections. They can also serve as little hooks that pull your reader down the page. The same goes for your meta description \u2013 it can act as a hook that grabs the reader and makes them want to click your link in the search results.\u00a0<\/li>\n<li><strong>Speak to the reader.<\/strong> So, what makes a good hook? Speak directly to your reader. Imagine they&#8217;re sitting across from you; address them. Address their concerns. Make their lives better.<\/li>\n<li><strong>Learn to write good headlines<\/strong>. If you&#8217;re shaky about crafting any of these pieces, first learn to write a solid headline. That knowledge can be applied to writing metas and headings, too. <a href=\"https:\/\/copyblogger.com\/how-to-write-headlines-that-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">This article by Brian Clark<\/a> of Copyblogger is a great place to start.<\/li>\n<\/ul>\n<h3 id=\"h-4-are-your-statistics-facts-or-links-outdated\">4. Are your statistics, facts, or links outdated?<\/h3>\n<p>This is one of the easiest ways to optimize underperforming content. Make sure it&#8217;s up-to-date and relevant to modern readers!<\/p>\n<p>For example, are the statistics cited in the content from 2016 or earlier? That&#8217;s too old, especially since companies usually update studies (or conduct new ones) every few years.<\/p>\n<p>A good rule of thumb: If the statistics in your content are more than five years old, find new ones <strong>unless<\/strong> the stat is ground-breaking or foundational in your industry.\u00a0<\/p>\n<p>If a statistic comes from a unique study that hasn&#8217;t been updated or replicated, then it should be OK to cite it.<\/p>\n<p>Next, what about the links? Are the links that point to other sites and resources still relevant? Do they point to the correct pages (and are the pages still there)? Are the links high-quality and authoritative? If not, update.<\/p>\n<p>Finally, check your content for relevance. For example, if the year 2020 is mentioned multiple times in an otherwise evergreen blog, update those references so they&#8217;re current.<\/p>\n<h3 id=\"h-5-is-the-content-quality-up-to-snuff\">5. Is the content quality up to snuff?<\/h3>\n<p>Let&#8217;s say the content piece you&#8217;re optimizing is relatively short and thin when you&#8217;d expect it to be meatier.\u00a0<\/p>\n<p>Maybe the piece doesn&#8217;t fully address the topic it&#8217;s trying to cover, or it delves into irrelevancies.\u00a0<\/p>\n<p>Perhaps the topic calls for supportive statistics or data that help add weight to the piece, but it doesn&#8217;t have any.\u00a0<\/p>\n<p>Or, maybe it has a bunch of spelling or grammatical errors, or it doesn&#8217;t have any images.<\/p>\n<p>These issues are all related to <strong>content quality<\/strong> \u2013 how <a href=\"https:\/\/searchengineland.com\/what-is-helpful-content-google-387360\">helpful<\/a>, relevant, accurate, and informative\/entertaining\/empowering the content is for your particular audience.<\/p>\n<p>Luckily, in all of these scenarios, a few updates will improve the quality without requiring a complete rewrite. For example:\u00a0<\/p>\n<ul>\n<li>Add on to the piece with additional information to make it more exhaustive and useful.\u00a0<\/li>\n<li>Trim irrelevant sections and add better information that&#8217;s more relevant to your audience&#8217;s concerns.\u00a0<\/li>\n<li>Find some pertinent images to add to the content to increase engagement.<\/li>\n<\/ul>\n<h3 id=\"h-6-does-the-content-need-a-complete-rewrite\">6. Does the content need a complete rewrite?<\/h3>\n<p>Sometimes you can&#8217;t save poor-quality content.<\/p>\n<p>Instead, some pieces may need total overhauls. This means you&#8217;ll delete everything and start over.<\/p>\n<p>How do you know when your content requires a complete rewrite?<\/p>\n<ul>\n<li>It&#8217;s poorly written with no structure (read: headings) or logical flow.<\/li>\n<li>It completely misses the point of the topic and what readers are looking for when they search for it.<\/li>\n<li>It focuses on the brand instead of the brand&#8217;s audience.<\/li>\n<li>It focuses on an event or date that has long since passed.<\/li>\n<li>The targeted keyword is still winnable for the brand and is worth the investment\/effort of rewriting.<\/li>\n<\/ul>\n<h3 id=\"h-7-do-you-have-site-issues-hindering-readability-or-crawling\">7. Do you have site issues hindering readability or crawling?<\/h3>\n<p>Finally, don&#8217;t forget to zoom out to look at the bigger picture when you&#8217;re optimizing underperforming content.<\/p>\n<p>Your site may be contributing to your content&#8217;s poor performance in a few ways.<\/p>\n<ul>\n<li>Readers are having a hard time viewing your site as a whole.<\/li>\n<li>Search engines can&#8217;t crawl it to index it.<\/li>\n<\/ul>\n<p>For example, if your site loads extremely slowly, that can affect your rankings and engagement. People won&#8217;t wait to read a webpage that doesn&#8217;t load quickly.\u00a0<\/p>\n<p>Or, maybe your site isn&#8217;t optimized for mobile browsing, so people trying to access your content on smartphone browsers can&#8217;t even read it.<\/p>\n<p>A poor site design can interfere with its readability as well. Make sure there&#8217;s enough contrast between the text on your page and the background for comfortable reading.\u00a0<\/p>\n<p>Avoid long paragraphs, too \u2013 those are hard on the eyes when reading from a screen.\u00a0<\/p>\n<p>Last but not least, ensure Google and other search engines can <a href=\"https:\/\/searchengineland.com\/pro-tip-how-to-fix-3-not-so-obvious-crawl-errors-331226\">crawl<\/a> your pages to index them.\u00a0<\/p>\n<p>Sometimes a silly error can lurk under the surface, such as a &#8220;noindex&#8221; tag accidentally placed in the code for one of your blogs (&#8220;noindex&#8221; tells search engines not to include the page in results).\u00a0<\/p>\n<h2 id=\"h-optimize-underperforming-content-and-improve-your-roi\">Optimize underperforming content and improve your ROI<\/h2>\n<p>Optimizing your lackluster content is a great way to get the most ROI from it.<\/p>\n<p>Each piece of content requires a certain amount of investment (the effort, money, and time spent to create it). When you take the time to optimize and update it, you&#8217;ll stretch that investment further.<\/p>\n<p>Even better, content that starts performing will bring in heftier positive returns. <\/p>\n<p>That means you&#8217;ll get more longevity out of your content assets, and they&#8217;ll keep performing into the future to bring in passive traffic, leads, and conversions.<\/p>\n<p>It&#8217;s crucial to repeat the optimization process regularly as part of your <a href=\"https:\/\/searchengineland.com\/content-marketing-strategy-small-businesses-tips-385170\">content strategy<\/a> to get the best results. This will ensure all of your content keeps working to reach your <a href=\"https:\/\/searchengineland.com\/content-goals-links-keywords-and-conversions-317497\">goals<\/a>.\u00a0<\/p>\n<hr\/>\n<p><em>Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed <a href=\"https:\/\/searchengineland.com\/staff\">here<\/a>.<\/em><\/p>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<em><a class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMLXKIzD8vAQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" rel=\"nofollow noopener\">Add Search Engine Land to your Google News feed.<\/a><\/em>\u00a0\u00a0\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/noscript><\/p>\n<hr\/><\/div>\n<div class=\"row\">\n<div class=\"col-6\">\n<div class=\"container-fluid px-0 sel-new-articles\">\n<div class=\"row\">\n<div class=\"col-12\">\n<p class=\"pb-1\">New on Search Engine Land<\/p>\n<section class=\"global-content-stream\">\n<\/section><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About The Author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\" style=\"min-width:140px;min-height:140px\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Julia McCoy\" width=\"140\" height=\"140\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/Julia-McCoy.jpeg.webp\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/Julia-McCoy.jpeg.webp\" alt=\"Julia McCoy\" width=\"140\" height=\"140\"\/><\/noscript>\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=JuliaEMcCoy&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=JuliaEMcCoy&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\tJulia McCoy is the founder of Content Hacker, 7x author, and a leading strategist around creating exceptional content and brand presence that lasts online. At 19 years old, she used her last $75 to build a 7-figure writing agency which she sold ten years later. In the 2020s, she&#8217;s devoted to teaching founders and marketers the strategy, skills, and systems they need to build a business through inbound content, so they can create more lasting impact in the world.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/optimize-underperforming-content-389465\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your content isn\u2019t performing as well as you expected, or old pieces you published a few years ago are no longer relevant or pulling&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-20992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to optimize underperforming content - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-optimize-underperforming-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to optimize underperforming content - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-optimize-underperforming-content\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-05T14:25:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/How-to-optimize-underperforming-content.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/how-to-optimize-underperforming-content\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/how-to-optimize-underperforming-content\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"How to optimize underperforming content\",\"datePublished\":\"2022-12-05T14:25:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/how-to-optimize-underperforming-content\\\/\"},\"wordCount\":2123,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/how-to-optimize-underperforming-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/How-to-optimize-underperforming-content.png\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/how-to-optimize-underperforming-content\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/how-to-optimize-underperforming-content\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/how-to-optimize-underperforming-content\\\/\",\"name\":\"How to optimize underperforming content - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/how-to-optimize-underperforming-content\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/how-to-optimize-underperforming-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/How-to-optimize-underperforming-content.png\",\"datePublished\":\"2022-12-05T14:25:30+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/how-to-optimize-underperforming-content\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/how-to-optimize-underperforming-content\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/how-to-optimize-underperforming-content\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/How-to-optimize-underperforming-content.png\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/How-to-optimize-underperforming-content.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/05\\\/how-to-optimize-underperforming-content\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailinvest.blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to optimize underperforming content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"name\":\"mailinvest.blog\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailinvest.blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\",\"name\":\"mailinvest\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"width\":1000,\"height\":1000,\"caption\":\"mailinvest\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freelanceracademic\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\",\"name\":\"admin@mailinvest.blog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"caption\":\"admin@mailinvest.blog\"},\"sameAs\":[\"https:\\\/\\\/mailinvest.blog\",\"admin@mailinvest.blog\"],\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/author\\\/adminmailinvest-blog\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to optimize underperforming content - mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-optimize-underperforming-content\/","og_locale":"en_US","og_type":"article","og_title":"How to optimize underperforming content - mailinvest.blog","og_description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","og_url":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-optimize-underperforming-content\/","og_site_name":"mailinvest.blog","article_publisher":"https:\/\/www.facebook.com\/freelanceracademic\/","article_published_time":"2022-12-05T14:25:30+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/How-to-optimize-underperforming-content.png","type":"image\/png"}],"author":"admin@mailinvest.blog","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin@mailinvest.blog","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-optimize-underperforming-content\/#article","isPartOf":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-optimize-underperforming-content\/"},"author":{"name":"admin@mailinvest.blog","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4"},"headline":"How to optimize underperforming content","datePublished":"2022-12-05T14:25:30+00:00","mainEntityOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-optimize-underperforming-content\/"},"wordCount":2123,"commentCount":0,"publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-optimize-underperforming-content\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/How-to-optimize-underperforming-content.png","articleSection":["Tech Universe"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-optimize-underperforming-content\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-optimize-underperforming-content\/","url":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-optimize-underperforming-content\/","name":"How to optimize underperforming content - mailinvest.blog","isPartOf":{"@id":"https:\/\/mailinvest.blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-optimize-underperforming-content\/#primaryimage"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-optimize-underperforming-content\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/How-to-optimize-underperforming-content.png","datePublished":"2022-12-05T14:25:30+00:00","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","breadcrumb":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-optimize-underperforming-content\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-optimize-underperforming-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-optimize-underperforming-content\/#primaryimage","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/How-to-optimize-underperforming-content.png","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/How-to-optimize-underperforming-content.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/05\/how-to-optimize-underperforming-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailinvest.blog\/"},{"@type":"ListItem","position":2,"name":"How to optimize underperforming content"}]},{"@type":"WebSite","@id":"https:\/\/mailinvest.blog\/#website","url":"https:\/\/mailinvest.blog\/","name":"mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailinvest.blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailinvest.blog\/#organization","name":"mailinvest","url":"https:\/\/mailinvest.blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","width":1000,"height":1000,"caption":"mailinvest"},"image":{"@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freelanceracademic\/"]},{"@type":"Person","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4","name":"admin@mailinvest.blog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","caption":"admin@mailinvest.blog"},"sameAs":["https:\/\/mailinvest.blog","admin@mailinvest.blog"],"url":"https:\/\/mailinvest.blog\/index.php\/author\/adminmailinvest-blog\/"}]}},"_links":{"self":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/20992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/comments?post=20992"}],"version-history":[{"count":0,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/20992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media\/20993"}],"wp:attachment":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media?parent=20992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/categories?post=20992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/tags?post=20992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}