{"id":20744,"date":"2022-12-03T09:54:28","date_gmt":"2022-12-03T09:54:28","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/03\/trader-joe-enters-eth-digital-market-news\/"},"modified":"2022-12-03T09:54:28","modified_gmt":"2022-12-03T09:54:28","slug":"trader-joe-enters-eth-digital-market-news","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/03\/trader-joe-enters-eth-digital-market-news\/","title":{"rendered":"Trader Joe Enters ETH | Digital Market News"},"content":{"rendered":"

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Trader Joe\u2019s is the latest retailer to make its way into the world of non-fungible tokens<\/a>, or NFTs. The grocery chain recently announced it would accept a limited edition NFT in exchange for a physical item at one of its stores in Brooklyn, New York.<\/p>\n

It\u2019s not just blockchain technology that Trader Joe\u2019s is taking a step toward, but also the Ethereum<\/a> ecosystem. The company has launched an \u2018Ethereum-based NFT\u2019 called TZERO \u2013 meaning it\u2019s an ERC-721 token on the Ethereum blockchain. This isn\u2019t the first time Trader Joe\u2019s has experimented with cryptocurrencies; they already accept bitcoin payments in their physical stores as well as online through BitPay. Additionally, you can use Amazon Pay to purchase groceries at any of their locations which are then shipped to your house (but I guess this only applies if you live in California).<\/p>\n

Trader Joe Makes A Positive Start<\/b><\/span><\/h2>\n

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The trader gave away their first batch of TZERO tokens by sending them out via email blast to all customers who had purchased products from them within two weeks prior to launch day on November 1st 2019 and again on December 1st 2019\u2026<\/p>\n

According to the YouTuber, he purchased the NFT at a Trader Joe\u2019s in Los Angeles. The physical item that can be redeemed with the NFT is a limited edition bottle of craft beer from Firestone Walker called \u201cPivo Pils.\u201d<\/p>\n

The grocery Youtuber who posted the find on Twitter<\/a> claims that it was available for sale on August 29th, 2019 as a limited edition product. According to his tweet, this will be available until August 20th, 2020; however, there is no evidence that this is true or where he got his information from (it may have just been speculation).<\/p>\n

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The acronym NFT stands for \u201cnon-fungible token,\u201d which refers to a digital asset that has the same value as a physical one. This means that each NFT token can be exchanged for something of equal value. In this case, the limited edition Trader Joe\u2019s Crypto-candy will be redeemable for an actual candy bar (and it looks like it\u2019ll be delicious).<\/p>\n<\/div>\n