{"id":20715,"date":"2022-12-03T03:40:01","date_gmt":"2022-12-03T03:40:01","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/03\/how-to-create-a-high-converting-services-page-with-examples\/"},"modified":"2022-12-03T03:40:01","modified_gmt":"2022-12-03T03:40:01","slug":"how-to-create-a-high-converting-services-page-with-examples","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/03\/how-to-create-a-high-converting-services-page-with-examples\/","title":{"rendered":"How to Create a High-Converting Services Page (with Examples)"},"content":{"rendered":"

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Having a well-functioning services page<\/strong> is absolutely crucial for a business.<\/p>\n

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Why?<\/p>\n

Because product\/ service pages are what 86% of potential customers want to see after landing on your homepage. Additionally, 47% of users check it out before looking at any other section of the site.<\/p>\n

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Source<\/a><\/figcaption><\/figure>\n

So, if people go on to your services page and have a poor experience, you\u2019re unlikely to ever hear from them again.<\/p>\n

In this article, you\u2019ll learn everything you need to know about the elements that make up a high-converting and effective services page.<\/p>\n

Let\u2019s dive right into it.<\/p>\n

Read more:<\/strong> How to build a website from scratch<\/a><\/p>\n

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Table Of Contents<\/p>\n<\/summary>\n<\/details>\n

Here are the six strategies you need to create a high-converting services landing page<\/a>:<\/p>\n

1. Draw inspiration from great services page examples<\/h2>\n

Why is this important?<\/h3>\n

Your top competitors must be doing something right at the level they\u2019re at. Instead of always racking your mind for what your website should look like, mine their service pages for inspiration.<\/p>\n

If you\u2019re just starting out, they\u2019re probably running tests you\u2019re not running and have data you don\u2019t have yet. So, learn as much as possible<\/strong> from them.<\/p>\n

You may ask: \u201cIf my services page is a shadow of my competitor\u2019s service page, why would prospects buy from me?\u201d<\/p>\n

Good question. But we\u2019re not advising you to copy your competition word for word, design for design. Instead, you should analyze<\/strong> and draw inspiration<\/strong> from their page carefully.<\/p>\n

For example, if you\u2019ve noticed that they\u2019re using a video on every page, it\u2019s probably an indication that video increases conversions for them \u2013 especially if you find that video is something about 50% \u2013 80% of your top competitors use on their services page.<\/p>\n

And it\u2019s not just videos. If you see them using certain types of elements, layouts, CTAs, or anything specific (but not specific for their business<\/em>) on their landing pages, you should probably be using it too.<\/p>\n

Great services pages examples:<\/h3>\n

Sii<\/h4>\n
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\"Example<\/figure>\n<\/div>\n
Why it works:<\/h5>\n

Showing key strengths, each with a clear and concise description, in the first section of a services page (right after the headline and CTAs) shows true confidence. And what could be more enticing in a business than this? Highlighting your best qualities right from the start can be what differentiates you from competitors and helps potential customers make a decision.<\/p>\n

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\"Example<\/figure>\n<\/div>\n
Why it works:<\/h5>\n

Right after describing their services, Sii assures potential customers that they\u2019ll be taken care of at every step of their journey together, from start to finish. Then, they provide readers with case studies to support their claims. Lastly, if you\u2019re still unsure if they\u2019re the right fit for you \u2013 you can use the contact form to message an expert (which is named and pictured right next to the form, making it more personal). All these sections, and their strategic placement, make you more likely to trust the brand and its services.<\/p>\n

Mojo Media Labs<\/h4>\n
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\"Services<\/figure>\n<\/div>\n
Why it works:<\/h5>\n

This service page is an excellent example because prospects can easily understand who the business serves, what they offer, and how they produce results \u2013 all in about 30 seconds of skimming.\u00a0<\/p>\n

Impact<\/h4>\n
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\"Services<\/figure>\n<\/div>\n
Why it works:<\/h5>\n

This agency offers outstanding video customer testimonials that demonstrate how they grew their client\u2019s revenue. Each testimonial includes a quote, photo, and video. They also mention how the services impacted the growth of their customers.<\/p>\n

Digital22<\/h4>\n
\"Example<\/figure>\n
Why it works:<\/h5>\n

Each service is clearly laid out in an easy-to-understand format.<\/p>\n

One of the most important aspects of a service page is clearly displaying what the services themselves entail.<\/p>\n

A lot of companies fail to elaborate on what exactly clients get from their services, and this leaves prospects wondering what exactly they\u2019ll be getting during the lifespan of the project they\u2019re signing up for.<\/p>\n

For example, if we\u2019re purchasing video services, do we only get the video? How does it work? Can we also get the audio for a podcast? Your page should explain in detail what your prospect will receive from working with you.<\/p>\n

2. Build a good reputation first<\/h2>\n

When was the last time you hired a company that had no reviews or a bad reputation?<\/p>\n

Probably never. Your customers will hardly ever work with a service company that has no reputation \u2013 no reviews, social presence, or industry respect whatsoever.<\/p>\n

So as a freelancer, agency, or other service-based business, you need to establish at least an above-the-ground level of reputation in your market. This way, potential customers will take you seriously, and your services web page will convert them more easily.<\/p>\n

A solid reputation is far more influential than any web design or expert copywriting. Take expert freelance writer Aaron Orendorff<\/a>, for example.<\/p>\n

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\"Aaron<\/figure>\n<\/div>\n

As the image shows, Aaron writes guest posts for major publications that his target audience reads daily. Showing this off helped him build a great reputation, and his service page has since become a powerful lead-generation machine. In a post for Copy Hackers<\/a>, Aaron shared that \u201cGuest blogging was the primary sales funnel that grew [his] freelance writing business from nothing to six figures in a year and a half.\u201d<\/p>\n

How to build your reputation:<\/h3>\n