{"id":20566,"date":"2022-12-02T16:51:48","date_gmt":"2022-12-02T16:51:48","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/02\/how-to-provide-seamless-checkout-experience-for-landing-pages\/"},"modified":"2022-12-02T16:51:48","modified_gmt":"2022-12-02T16:51:48","slug":"how-to-provide-seamless-checkout-experience-for-landing-pages","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/02\/how-to-provide-seamless-checkout-experience-for-landing-pages\/","title":{"rendered":"How to Provide Seamless Checkout Experience for Landing Pages"},"content":{"rendered":"

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Growing up, our science classes taught us that friction is a \u201cnecessary evil\u201d; that, although the phenomenon\u2019s inherent nature of presenting resistance might come across as a nuisance, it is the very thing responsible for facilitating a wide variety of our actions such as walking, writing, gripping objects, and generating heat among many others. Now, those of us who graduated out of those science classes and embraced marketing might have an incredibly tough time wrapping our heads around the \u201cnecessary\u201d part of it. As far as we are concerned, friction is the devil himself.\u00a0<\/p>\n

It is the singular greatest obstacle between our customers and them receiving the experience we desperately want them to. Naturally, a great chunk of our professional careers is focused on eliminating friction. And that brings us to this blog, which is, well, yet another step in that direction. What are we talking about in this blog? A variety of methods that will help you optimize your landing page<\/a> checkout experiences and skyrocket your conversions (by as much as 35%<\/a>). Excited already? Well, what\u2019s stopping you? Read away!<\/p>\n

Don\u2019t Make It Mandatory For Visitors To Create An Account<\/strong><\/h2>\n

Personally, I\u2019ve found myself bouncing from a fair number of pages solely because of this reason. And I\u2019m quite sure that I\u2019m not the only one. For a minute, put yourself in a new visitor\u2019s shoes- you come across a particular brand, say, via a targeted social media ad. You check out their handle and find it rather interesting. You decide to check out their website. Your decision is handsomely rewarded, for this page contains a whole lot of products that you\u2019ve always wanted. You merrily surf through the page, filling your cart, one item at a time. Satisfied with your picks, you proceed to checkout. However, instead of the payment portal, a pop-up window appears on your screen. It asks for you to log in or signup to complete your purchase. A buzzer goes off in your head, you roll your eyes, heave a sigh of utter disappointment, and abandon, both the cart as well as the brand for all of time to come.\u00a0<\/p>\n

Don\u2019t want this narrative to play out for your visitors too? Well, you already know what to do. Of course, brands that make account creation a compulsory part of the checkout process don\u2019t do it with the intention of turning away visitors. They do so with the aim of generating leads. But, you see, there are plenty of other avenues to achieve that. For starters, you can always implement a time-delayed or scroll-delayed pop-up form. Feel they are too intrusive? Try out inline forms.\u00a0<\/p>\n

Look, I completely understand if none of these alternatives work for you, and you want to stick to your original idea of including account creation in your checkout experience. But, we already discussed the demerit of that approach. So, to avoid that, the least you can do is give your visitors a guest checkout option. This will allow them to complete their purchase first and create an account later.
This is exactly what Warby Parker does.<\/p>\n

\"Warby<\/figure>\n

A lot of brands these days are also providing their visitors with the option of signing in with an existing Google or Facebook account (essentially, a social log-in option). This helps them obtain all the customer details they need and minimizes the number of clicks for the user, an absolute win-win scenario.\u00a0<\/p>\n

Pay Attention To The UX Design Of Your Checkout Page<\/strong><\/h2>\n

Trust me, this plays a significant role in enhancing your checkout experience. After all, how will you convert visitors into customers if you can\u2019t engage them effectively, to begin with? Nothing makes visitors abandon the checkout process faster than a flow which is incoherent.\u00a0<\/p>\n

Take a look at some factors that one ought to keep in mind while designing the checkout page.<\/p>\n