{"id":20512,"date":"2022-12-02T13:16:20","date_gmt":"2022-12-02T13:16:20","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/02\/fanduel-encourages-you-to-take-the-win-however-you-can-get-it\/"},"modified":"2022-12-02T13:16:20","modified_gmt":"2022-12-02T13:16:20","slug":"fanduel-encourages-you-to-take-the-win-however-you-can-get-it","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/02\/fanduel-encourages-you-to-take-the-win-however-you-can-get-it\/","title":{"rendered":"FanDuel Encourages You to Take the Win However You Can Get It"},"content":{"rendered":"

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In this world, you\u2019ve got to take success where you can get it, and celebrating even the smallest victories can change your whole day for the better. What constitutes a win is in the eye of the beholder, but that doesn\u2019t mean you can\u2019t enjoy these little accomplishments as they come.<\/p>\n

With the sense of triumph that can come from even the smallest wins at the forefront, FanDuel Casino<\/a> has released its debut work with AOR Mischief @ No Fixed Address<\/a>, \u201cWinning is Undefeated.\u201d This 360 campaign is being released across multiple platforms, with two TV spots leading the way.<\/p>\n

The 30-second spots lean into humor to make their points, with one titled \u201cBreak Up Win\u201d showing a person quietly celebrating a breakup after enduring months of a go-nowhere relationship. Meanwhile, \u201cParking Win\u201d shows a person attempting to pay for parking only to see the meter is broken. A crowd lines up along the street to cheer as the narrator gloats, \u201cThey can take this all the way to the top, but no one can take a win away from you.\u201d<\/p>\n

Keeping the win going<\/h3>\n

\u201cWe have big ambitions for FanDuel Casino and this is a huge step forward for our business,\u201d said Daniele Philips, VP of brand strategy and FanDuel Casino, in a statement. \u201cFanduel has connected with sports fans and in doing so, has earned the position as America\u2019s #1 Sportsbook.\u201d<\/p>\n

\u201cWinning is Undefeated\u201d includes two TV spots and social, radio, and OOH assets across states where the service is currently available, including New Jersey, Pennsylvania, Michigan and West Virginia.<\/p>\n

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\u201cBecause winning is such a visceral thing, we wanted to highlight situations that would make people think, \u2018I know that feeling, I like that feeling, and I want a little more of it in my life,\u2019\u201d added Ryan Stotts, creative director at Mischief.<\/p>\n

This campaign occurs alongside the work that many gaming apps, including FanDuel, are doing with state governments nationwide to legalize online sports betting. The campaign is intended to drive up FanDuel\u2019s brand awareness while boasting the app\u2019s wide range of games, including roulette, blackjack, slots, and live tables.<\/p>\n

\u201cWe have an incredible opportunity to build on that success with FanDuel Casino. This is our first big, 360 brand platform work designed for longevity,\u201d Philips continued. \u201cIt\u2019s also the first of so much work to come with our friends at Mischief\u2014who\u2019ve proved why they\u2019re so highly celebrated with this campaign.\u201d<\/p>\n<\/p><\/div>\n