{"id":20433,"date":"2022-12-02T05:30:30","date_gmt":"2022-12-02T05:30:30","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/02\/ubisoft-runs-away-from-epic-store-and-back-to-steam\/"},"modified":"2022-12-02T05:30:30","modified_gmt":"2022-12-02T05:30:30","slug":"ubisoft-runs-away-from-epic-store-and-back-to-steam","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/02\/ubisoft-runs-away-from-epic-store-and-back-to-steam\/","title":{"rendered":"Ubisoft Runs Away From Epic Store And Back To Steam"},"content":{"rendered":"

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from the they-be-back<\/i> dept<\/h3>\n

It\u2019s been a long while since we last discussed the platform war that started between Steam and Epic several years back. The crux of the situation was that Epic began offering a far better revenue split<\/a> for game publishers compared with Steam, with something like a 10-20% delta in how much of the revenue Epic takes versus Steam. This led to all kinds<\/a> of public reactions<\/a>, particularly as Epic began gobbling up game and publisher exclusives as part of that revenue split offering. In general, the public sentiment was essentially: yes, pay publishers more, but to hell with your exclusives.<\/p>\n

Ubisoft was one of the publishers that jumped into Epic\u2019s arrangement back in 2019. At the time, the company said Steam\u2019s revenue split made remaining on the store unattractive. Well, it\u2019s three years later, and if you want to take the temperature on how well Epic is doing in keeping publishers away from Steam, guess who just got back on Valve\u2019s platform<\/a>?<\/p>\n

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A\u00a0page for 2020\u2019s\u00a0Assassin\u2019s Creed Valhalla<\/a>\u00a0was\u00a0officially added to Steam Monday<\/a>, listing a December 6 launch date on the platform. Ubisoft has also\u00a0told Eurogamer<\/a>\u00a0that 2019\u2019s\u00a0Anno 1800\u00a0and\u00a0Roller Champions<\/a>\u00a0will be coming to Steam, confirming\u00a0earlier rumors<\/a>\u00a0to that effect.<\/em><\/p>\n

\u201cWe\u2019re constantly evaluating how to bring our games to different audiences wherever they are, while providing a consistent player ecosystem through Ubisoft Connect,\u201d a Ubisoft spokesperson said in a statement provided to the press.<\/em><\/p>\n<\/blockquote>\n

Ubisoft isn\u2019t a one-off case, either. Activision Blizzard had also been off of Steam for some time but recently came back to the platform.<\/p>\n

So, what does this mean? It means there is more to the value of a platform than just a revenue split agreement. Say what you want about Steam and how it operates, but the platform has built a robust following and a massive market share percentage. Between that and the familiarity gamers have with Steam, the fact is that the delta in revenue splits may not make up the difference for publishers looking to move the most amount of titles.<\/p>\n

The platform wars aren\u2019t over, of course, but they also aren\u2019t going to end in a trouncing by one side or the other.<\/p>\n

\nFiled Under: exclusives<\/a>, platform wars<\/a>, video game stores<\/a>, video games<\/a>
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Companies: activision blizzard<\/a>, epic<\/a>, ubisoft<\/a>, valve<\/a>\n<\/p>\n<\/div>\n