{"id":20359,"date":"2022-12-01T22:40:59","date_gmt":"2022-12-01T22:40:59","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/01\/what-it-means-for-seo\/"},"modified":"2022-12-01T22:40:59","modified_gmt":"2022-12-01T22:40:59","slug":"what-it-means-for-seo","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/01\/what-it-means-for-seo\/","title":{"rendered":"What It Means For SEO"},"content":{"rendered":"

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Google not only changes how it presents information to users and updates algorithms, but the way users search is also changing.<\/p>\n

SEO<\/a> best practices are changing every year, so it\u2019s best to keep up with what it means to properly optimize a website today.<\/p>\n

Signals Of Authenticity And Usefulness<\/h2>\n

Google has released five Product Review Updates since April 2021.<\/p>\n

The associated guidelines that Google published for writing product reviews recommend specific on-page factors that must exist in order for the page to be ranked for product review-related search queries.<\/p>\n

This is an extraordinary change in how sites are ranked. Google has redefined what it means for a webpage to be relevant for a search query<\/a>.<\/p>\n

The definition of relevance simply meant that a webpage has to be about what the user was searching for, in this case, product reviews.<\/p>\n

Product reviews<\/a> were commonly thought of as expressing an opinion about a product, comparing the features of the product to the cost, and expressing a judgment if something is worth purchasing or not.<\/p>\n

But now, it\u2019s not enough for a webpage to review a product. It must also be authentic and useful. That\u2019s a big change in how sites are ranked.<\/p>\n

Here are two product review Google ranking factors introduced in December 2021<\/a>:<\/p>\n

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\u201c\u2026we are introducing two new best practices for product reviews, to take effect in a future update.<\/p>\n