{"id":20337,"date":"2022-12-01T21:18:56","date_gmt":"2022-12-01T21:18:56","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/01\/how-the-aws-marketplace-is-propelling-industry-software-and-data-alliances\/"},"modified":"2022-12-01T21:18:56","modified_gmt":"2022-12-01T21:18:56","slug":"how-the-aws-marketplace-is-propelling-industry-software-and-data-alliances","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/01\/how-the-aws-marketplace-is-propelling-industry-software-and-data-alliances\/","title":{"rendered":"How the AWS Marketplace is propelling industry software and data alliances"},"content":{"rendered":"

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The cloud continues to gain steam in the digital transformation space.<\/p>\n

As enterprises embark on their cloud journeys, the Amazon Web Services Inc. Marketplace is emerging as an ideal digital channel to solve niche use cases and workloads based on the partner ecosystem and enterprise buying, according to Chris Casey<\/a> (pictured), director and general manager of industry software and data alliances at AWS.<\/p>\n

\u201cMarketplace has been around for\u00a010 years, as well as the AWS Partner organization,\u201d he stated. \u201cWe\u2019ve seen more\u00a0and more customers start to adopt Marketplace, especially for some\u00a0of their larger applications that they\u2019re trying to\u00a0transform on the cloud.\u00a0And that extends into industry verticals, as well\u00a0as horizontal \u2026 business applications.\u201d<\/p>\n

Casey spoke with theCUBE industry analysts\u00a0Savannah Peterson<\/a>\u00a0and\u00a0John Furrier<\/a>\u00a0at\u00a0AWS re:Invent<\/a>, during an exclusive broadcast on theCUBE, SiliconANGLE Media\u2019s livestreaming studio. They discussed the importance of the AWS Marketplace and ecosystem in the cloud journey.\u00a0(* Disclosure below.)<\/em><\/p>\n

Pairing software and data<\/h3>\n

Since software needs data for processing and analysis purposes, merging the two is fundamental, according to Casey. AWS propels this by integrating partners with solutions provided by field and business development teams.<\/p>\n

\u201cCertainly software and\u00a0and data going together is a really nice combination\u00a0that many customers are looking\u00a0for us to solve,\u201d he added.<\/p>\n

Since customer centricity is at the heart of the AWS ecosystem, some of the benefits provided include taking undifferentiated heavy lifting away, according to Casey, who said that this is partly achieved through third-party applications and data.<\/p>\n

\u201cWhen customers are looking to make commitments\u00a0to AWS, we want to make sure they can benefit from that commitment\u00a0not only from native AWS services, but also third-party data and software applications\u00a0that they might be procuring through the Marketplace,\u201d he stated.\u00a0\u201c You know, 66% of time saving for procurement professionals. When you calculate that\u00a0in hours, that\u2019s a lot of time\u00a0on undifferentiated heavy lifting that they can now be doing\u00a0on value-added activities.\u201d<\/p>\n

Through the AWS Marketplace, Ferrari S.p.A. was able to attain its technical transformation objective of upgrading its ERP system by choosing Infor, according to Casey. Infor was selected based on its automotive specific instance, he added.<\/p>\n

\u201cInfor is one\u00a0of our horizontal business application partners and sellers\u00a0in the AWS Marketplace, and they sell ERP systems, so helping enterprises with resource planning,\u201d he stated. \u201cIt\u2019s super exciting that we\u2019re able to play a part in accelerating that digital transformation\u00a0with Ferrari and also help Infor\u00a0in terms of getting a really meaningful customer\u00a0using their software services on AWS.\u201d<\/p>\n

Here\u2019s the complete video interview, part of SiliconANGLE\u2019s and theCUBE\u2019s coverage of\u00a0AWS re:Invent<\/a>:<\/p>\n