{"id":20297,"date":"2022-12-01T19:04:26","date_gmt":"2022-12-01T19:04:26","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/01\/7-shopify-email-examples-to-inspire-your-own\/"},"modified":"2022-12-01T19:04:26","modified_gmt":"2022-12-01T19:04:26","slug":"7-shopify-email-examples-to-inspire-your-own","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/01\/7-shopify-email-examples-to-inspire-your-own\/","title":{"rendered":"7 Shopify Email Examples to Inspire Your Own"},"content":{"rendered":"

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Shopify is one of the biggest names in ecommerce technology. Its platform powers millions of merchants in 175+ countries, including big hitters like Allbirds, Gymshark, and Netflix.<\/p>\n

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To date, Shopify has helped to drive approximately $590 billion in sales\u2014higher than the\u00a0<\/span>GDP of Sweden<\/a>.<\/p>\n

At time of writing, it\u2019s hot off a record-breaking Black Friday, which saw Shopify merchants generate an astonishing\u00a0<\/span>$3.36 billion in sales<\/a>\u00a0<\/span>across a single day, up 17 percent year on year. At its peak time of 12:01 PM EST, merchants saw collective sales of $3.5 million per minute.<\/p>\n

Mind-blowing stuff, right?<\/p>\n

But running a Shopify website isn\u2019t a license to print money. With roughly\u00a0<\/span>1.3 million ecommerce businesses<\/a>\u00a0<\/span>in the US and Canada alone, competition is fierce. If you don\u2019t get your marketing right, you can kiss goodbye to your chances of hitting your revenue targets.<\/p>\n

Email marketing is a key part of the equation. According to one\u00a0<\/span>study<\/a>,\u00a0<\/span>email drives an average return on investment of $36 for every $1 spent<\/strong>. No other channel comes close.<\/p>\n

With that in mind, I\u2019ve rounded up seven examples of engaging, high-converting Shopify email examples to help you smash your marketing goals. Read on to learn\u2026<\/p>\n

\u2026and much more besides.<\/p>\n

Sounds good? Then let\u2019s get into it\u2026<\/p>\n

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1. Engage New Subscribers With Triggered Welcome Emails<\/h2>\n

Triggered emails\u2014those based on a recent customer or subscriber action\u2014deliver consistently strong performance metrics. One\u00a0<\/span>study<\/a>\u00a0<\/span>revealed they see\u00a0<\/span>higher open rates<\/a>\u00a0<\/span>than any other type of email, at an impressive average of 35.64 percent.<\/p>\n

Why do they work so well?<\/p>\n

It\u2019s simple, really. When someone receives a marketing email directly after performing an action, there\u2019s a far higher chance they\u2019ll read (and react to) it.<\/p>\n

One of the best use cases for triggered emails is sending welcome messages to new subscribers.<\/p>\n

Welcome emails are a classic example of\u00a0<\/span>striking while the iron\u2019s hot<\/em>. Customers are at their most receptive when they first sign up to your mailing list, with\u00a0<\/span>Invesp<\/a>\u00a0<\/span>claiming that welcome emails deliver up to 320 percent more revenue per email than other types of promotional email.<\/p>\n

To help you understand the key elements of a welcome email, I analyzed a recent example from sustainable women\u2019s clothing and accessories brand Reformation.<\/p>\n

It all starts with a simple,\u00a0<\/span>striking subject line<\/a>\u00a0<\/span>that lets customers know exactly what\u2019s going on:<\/p>\n

\"1Remember, this message is automatically sent to new email subscribers. Chances are they\u2019ll be looking out for your email, so make it easy for them to spot.<\/p>\n

Reformation goes on to explain what customers can expect from its email newsletters\u2026<\/p>\n

\"2\u2026and discuss its commitment to sustainability.<\/p>\n

\"3That\u2019s an important point, with 75 percent of consumers saying they expect organizations to\u00a0<\/span>help them live greener lives<\/a>\u2014both when it comes to making purchases, and in terms of the choices they make more generally.<\/p>\n

And there\u2019s one more element to a high-performing welcome email: the\u00a0<\/span>call to action<\/a>.<\/p>\n

Because while these emails are ostensibly an opportunity to greet new subscribers with open arms, they\u2019re\u00a0<\/span>ultimately\u00a0<\/span><\/em>about driving revenue. And you won\u2019t do that without a strong CTA.<\/p>\n

Reformation gets it right, linking to three of its most popular product categories, and revealing that it offers free shipping on sustainable orders:<\/p>\n

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2. Drive Revenue With Personalized Product Recommendations<\/h2>\n

When it comes to driving revenue,\u00a0<\/span>personalized emails<\/a>\u00a0<\/span>are hard to beat.<\/p>\n

In part, that\u2019s because consumers actively\u00a0<\/span>want\u00a0<\/span><\/em>to receive personalized messaging, as the following statistics demonstrate:<\/p>\n