{"id":20291,"date":"2022-12-01T18:45:33","date_gmt":"2022-12-01T18:45:33","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/01\/sendoso-launches-a-freemium-egifting-service\/"},"modified":"2022-12-01T18:45:33","modified_gmt":"2022-12-01T18:45:33","slug":"sendoso-launches-a-freemium-egifting-service","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/01\/sendoso-launches-a-freemium-egifting-service\/","title":{"rendered":"Sendoso launches a freemium eGifting service"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. With no contracts, subscriptions or fees, it is aimed at the SMB market. It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves.<\/p>\n<p>Sendoso\u2019s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available. The primary audience has been <a href=\"https:\/\/martech.org\/why-we-care-about-b2b-marketing-a-guide-for-marketers\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B marketers<\/a> looking for creative ways to engage with prospects.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" alt=\"Sendoso Express product page\" class=\"wp-image-356139\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Sendoso-1-800x450.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Sendoso-1-600x338.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Sendoso-1-200x113.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Sendoso-1-768x432.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Sendoso-1-1536x864.png 1536w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Sendoso-1-150x84.png.webp 150w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Sendoso-1.png.webp 1920w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Sendoso-1-800x450.png.webp\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Sendoso-1-800x450.png.webp\" alt=\"Sendoso Express product page\" class=\"wp-image-356139\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Sendoso-1-800x450.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Sendoso-1-600x338.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Sendoso-1-200x113.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Sendoso-1-768x432.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Sendoso-1-1536x864.png 1536w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Sendoso-1-150x84.png.webp 150w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Sendoso-1.png.webp 1920w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><figcaption><em>Sample eGift selection. Image courtesy Sendoso<\/em><\/figcaption><\/figure>\n<p><strong>Personalized experiences. <\/strong>\u201cThe idea is not just sending a logoed coffee mug, but doing really personalized experiences in a way to open doors for meetings or demos, or reward customers for retention, or thank employees for hard work.\u201d The explanation came from Karen Steele, Sendoso\u2019s chief marketing adviser. <\/p>\n<p>She also filled in some of the company\u2019s background. \u201cIn 2016 the company was founded and they started out in the eGifting space. Then they built this whole marketplace of products and gifts \u2014 including high-end stuff and custom stuff \u2014 and they built their own warehouses. They have complete, turnkey fulfilment services, so that anywhere you are in the world you can be sending these experiences to your customers and prospects.\u201d<\/p>\n<p><strong>Why we care.<\/strong> Emails, phone calls, white papers, webinars \u2014 there are many ways for marketing and sales organizations to drive acquisition and retention. But even B2B buyers enjoy experiences, especially creative and personalized ones. Steele has been on the sending end \u2014 she used Sendoso as a marketing executive at Marketo, LeanData and Near \u2014 and she\u2019s been on the receiving end too (not necessarily via Sendoso). <\/p>\n<p>\u201cI had someone reach out to me on LinkedIn \u2014 and what he did was really smart. He went and found me on Facebook and realized I had two dogs, Henry and Louie. So when he sent me a gift, he sent a custom package addressed to Henry and Louie that had dog treats and toys. It created a personal connection with me; I would have taken a meeting in a heartbeat.<\/p>\n<p><strong><em>Dig deeper: <a href=\"https:\/\/martech.org\/b2b-marketing-confidence-survives-budget-pressures\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B marketing confidence survives budget pressures<\/a><\/em><\/strong><\/p>\n<p><strong>An onboarding strategy.<\/strong> Sendoso Express is intended, of course, to make SMBs aware of Sendoso\u2019s paid services. \u201c100 percent,\u201d said Steele. \u201cWe have a variety of different paid services but this is our first toe in the pool on the product-led growth side of the house that everybody\u2019s talking about right now. It\u2019s a great opportunity for small to mid-sized companies to experience this.\u201d<\/p>\n<p>She also observed that the benefits of eGifting are not restricted to B2B marketing. \u201cAs companies get more mature and sophisticated and move into a different part of the market, we have a very robust marketplace.\u201d<\/p>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<em><a class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" rel=\"nofollow noopener\">Add MarTech to your Google News feed.<\/a><\/em>\u00a0\u00a0\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/noscript><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About The Author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\" style=\"min-width:140px;min-height:140px;\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Kim Davis\" width=\"140\" height=\"140\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/images\/authors\/KimDavis-lg.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/images\/authors\/KimDavis-lg.jpg\" alt=\"Kim Davis\" width=\"140\" height=\"140\"\/><\/noscript>\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tKim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.<\/p>\n<p>He first wrote about marketing technology as editor of Haymarket\u2019s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.<\/p>\n<p>Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/martech.org\/sendoso-launches-a-freemium-egifting-service\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. With no contracts, subscriptions or fees, it is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-20291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sendoso launches a freemium eGifting service - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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