{"id":19927,"date":"2022-11-30T15:59:53","date_gmt":"2022-11-30T15:59:53","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/30\/data-driven-marketing-keeping-and-maintaining-data-that-matters\/"},"modified":"2022-11-30T15:59:53","modified_gmt":"2022-11-30T15:59:53","slug":"data-driven-marketing-keeping-and-maintaining-data-that-matters","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/30\/data-driven-marketing-keeping-and-maintaining-data-that-matters\/","title":{"rendered":"Data-Driven Marketing: Keeping and Maintaining Data That Matters"},"content":{"rendered":"

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By <\/em>Karla Sanders<\/em><\/a>, Engagement Manager at Heinz Marketing<\/em><\/p>\n

As B2B marketers, we often hear how vital customer data is and how data is king. We all hold personalization and data-driven campaigns to a high standard. The risk of \u201cbad data\u201d disrupting our marketing initiatives, muddying our reports, and obscuring our perception of our ideal customer profile (ICP) has never been higher. But how many businesses actually get worthwhile consumer data and use it properly to advance their operations? You might be surprised that the answer is not many.<\/p>\n

Utilizing Data to Fuel Effective Marketing<\/strong><\/h2>\n

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Data enables organizations to better understand what customers buy, when they buy it, how they buy it, and other factors. This information can reveal performance problems and help identify the most effective marketing and sales tactics. Effective marketing relies heavily on data that is accurate and regularly updated. Utilizing data that has precise user information and metrics can help B2B marketers to tweak and optimize marketing plans. B2B marketers can be a lot more nimble, receptive, and targeted when they know what works and what doesn\u2019t based on the data that you gather and maintain in your system.<\/p>\n

Data Quality Today<\/strong><\/h2>\n

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Validity<\/a> <\/strong>recently published this year\u2019s state of CRM data health report and found out that CRM users have unfounded confidence in the accuracy of their data, which is detrimental to their bottom line.<\/p>\n

The study revealed that poor CRM data quality costs businesses new sales, and 75% of respondents said inadequate outreach driven by poor data made them lose clients.<\/p>\n

Why is Data Accuracy Important?<\/strong><\/h2>\n