{"id":19925,"date":"2022-11-30T15:54:04","date_gmt":"2022-11-30T15:54:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/30\/introducing-the-streaming-100-digital-doughnut\/"},"modified":"2022-11-30T15:54:04","modified_gmt":"2022-11-30T15:54:04","slug":"introducing-the-streaming-100-digital-doughnut","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/30\/introducing-the-streaming-100-digital-doughnut\/","title":{"rendered":"Introducing The Streaming 100 &#8211; Digital Doughnut"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<nav class=\"nav__social--content\">&#13;<br \/>\n    <span>Share:<\/span>&#13;<br \/>\n    <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.digitaldoughnut.com\/articles\/2022\/november-2022\/introducing-the-streaming-100&amp;title=Introducing The Streaming 100&amp;summary=Candyspace's Managing Director, Matt Simpson, introduces The Streaming 100 - In partnership with the experts at VOD Professional, Candyspace evaluated over 200 digital products that each have a significant streaming element to their product from video streaming services to online newspapers and sport team apps.\" class=\"social__icon social__icon--facebook sharelink--facebook\" rel=\"noopener\">&#13;<br \/>\n    <a target=\"_blank\" href=\"https:\/\/twitter.com\/home?status=https:\/\/www.digitaldoughnut.com\/articles\/2022\/november-2022\/introducing-the-streaming-100&amp;title=Introducing The Streaming 100&amp;summary=Candyspace's Managing Director, Matt Simpson, introduces The Streaming 100 - In partnership with the experts at VOD Professional, Candyspace evaluated over 200 digital products that each have a significant streaming element to their product from video streaming services to online newspapers and sport team apps.\" class=\"social__icon social__icon--twitter sharelink--twitter\" rel=\"noopener\">&#13;<br \/>\n    <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https:\/\/www.digitaldoughnut.com\/articles\/2022\/november-2022\/introducing-the-streaming-100&amp;title=Introducing The Streaming 100&amp;summary=Candyspace's Managing Director, Matt Simpson, introduces The Streaming 100 - In partnership with the experts at VOD Professional, Candyspace evaluated over 200 digital products that each have a significant streaming element to their product from video streaming services to online newspapers and sport team apps.\" class=\"social__icon social__icon--linkedin sharelink--linkedin\" rel=\"noopener\">&#13;<br \/>\n    <a target=\"_blank\" href=\"https:\/\/plus.google.com\/share?url=https:\/\/www.digitaldoughnut.com\/articles\/2022\/november-2022\/introducing-the-streaming-100&amp;title=Introducing The Streaming 100&amp;summary=Candyspace's Managing Director, Matt Simpson, introduces The Streaming 100 - In partnership with the experts at VOD Professional, Candyspace evaluated over 200 digital products that each have a significant streaming element to their product from video streaming services to online newspapers and sport team apps.\" class=\"social__icon social__icon--googleplus sharelink--googleplus\" rel=\"noopener\">&#13;<br \/>\n<\/nav>\n<p class=\"blurb\">Candyspace&#8217;s Managing Director, Matt Simpson, introduces The Streaming 100 &#8211; In partnership with the experts at VOD Professional, Candyspace evaluated over 200 digital products that each have a significant streaming element to their product from video streaming services to online newspapers and sport team apps.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.digitaldoughnut.com\/CMSPages\/GetFile.aspx?guid=a08c7ee8-a4dc-453f-b210-d01b69135f2c&amp;maxsidesize=734\"\/><\/p>\n<p>When I was 10, I used to spend a lot of time transferring vinyl records onto C90 cassettes so I could play them on my Sony Walkman.<\/p>\n<p>I&#8217;d also record films off the TV onto Betamax video tapes; playing Jet Set Willy on an Acorn Electron; and sneakily listening to live sports broadcasts on an FM radio after my bedtime.\u00a0<\/p>\n<p>And while I acknowledge that sentence might as well have been written in Latin for all the sense it will make to anyone born this century, my point is that it would have blown the mind of 10-year-old me to know that decades later I would have access to pretty much any piece of historical or live music, film, TV, gaming or sports content I wanted all through a device that neatly fits in my pocket.\u00a0<\/p>\n<p>But here we are: billions and billions of hours of content on the internet, and more being uploaded and streamed every second. How to make sense of all this?\u00a0<\/p>\n<p>That\u2019s where our\u00a0<a href=\"https:\/\/www.candyspace.com\/2022-streaming-100\" rel=\"nofollow noopener\" target=\"_blank\">Streaming 100 comes in<\/a>. Alongside the experts at\u00a0<a href=\"https:\/\/www.vodprofessional.com\/\" rel=\"nofollow noopener\" target=\"_blank\">VOD Professional<\/a>\u00a0we evaluated over 200 digital products through the lens of popularity, engagement and usability, and then performed a UX and technical deep dive into the top ranking services in each sector.\u00a0<\/p>\n<p>The results shine a light on the fact that in the fierce battle for attention, content alone isn\u2019t enough to win. (A recent survey from Nielsen revealed that\u00a0<a href=\"https:\/\/www.nielsen.com\/insights\/2022\/streaming-is-the-future-of-tv-but-abundance-of-platform-choice-is-overwhelming-for-viewers\/\" rel=\"nofollow noopener\" target=\"_blank\">46% of respondents find it difficult to find content they want to watch given the overwhelming choice<\/a>.)<\/p>\n<p>A focus on customer experience, discoverability, personalisation and smart recommendations is critical for streaming platforms to stand out from the crowd. Or to put in another way, beyond the content itself, how do each of these digital products and services deliver value to their customers, and return for their businesses?\u00a0<\/p>\n<p>In TV, it\u2019s no surprise that Netflix, Amazon Prime Video and Disney+ feature near the top of the rankings, but all are experiencing a slowdown in subscriber growth and are having to think of ways to generate new value for customers and increase revenues for the business.<\/p>\n<p>New features such as Netflix\u2019s short-form teasers and Amazon\u2019s vastly-improved search functionality have been rolled out alongside lower-priced ad-supported tiers and, in the case of Disney+, new ecommerce integration. (Watch the movie, buy the merchandise!)\u00a0<\/p>\n<p>But the traditional players are fighting back:\u00a0<a href=\"https:\/\/www.candyspace.com\/work\/itv-hub\/\" rel=\"nofollow noopener\" target=\"_blank\">ITV Hub<\/a>\u00a0features just outside the top ten now, but the launch of ITVX \u2013\u00a0the broadcaster\u2019s new integrated AVOD\/SVOD proposition \u2013 in December 2022 is a significant move to rival the big subscription streamers as a destination for the discovery of content.\u00a0<\/p>\n<p>In audio Spotify leads the pack, but significant investment from the likes of Global (with their stable of commercial radio brands) in both content \u2013 particularly podcasts such as the Emily Maitis and Jon Sopel-fronted The News Agents \u2013 and the experience on their Player means there\u2019s healthy competition.\u00a0<\/p>\n<p>Elsewhere a high number of news\/media outlets services feature in the top 100. Their popularity is high, but engagement and usability scores are lower, suggesting significant headroom for outlets in improving the customer experience on their products.<\/p>\n<p>Facebook and Instagram rank ahead of TikTok overall \u2013 just! \u2013 but the popularity score of TikTok suggests its dramatic rise is set to continue. And it\u2019s instructive to see the digital products of sports bodies such as UFC, NFL and Formula 1 \u2013 along with both Manchester football teams \u2013 featuring heavily, something likely to accelerate as organisations invest in direct-to-consumer.\u00a0<\/p>\n<p>What isn\u2019t in contention, is that there\u2019s a hell of a lot of content to consume \u2013\u00a0and research suggests that, depending where you are in the world, you\u2019re typically spending six hours a day or more doing so. (I guarantee you that 10-year-old me would be spending double that!)\u00a0<\/p>\n<p>I hope, then, you\u2019ll find time in between all that to enjoy\u00a0<a href=\"https:\/\/www.candyspace.com\/2022-streaming-100\" rel=\"nofollow noopener\" target=\"_blank\">our report which you can download here<\/a>.<\/p>\n<p>For more research by Candyspace on Digital Doughnut, see this <a href=\"https:\/\/resources.digitaldoughnut.com\/partner\/candyspace\/the-customer-experience-race-to-buying-cars-online-1218?utm_source=30-11-2022&amp;utm_medium=Article&amp;utm_campaign=Candyspace\" target=\"_blank\" rel=\"nofollow noopener\">report<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.digitaldoughnut.com\/articles\/2022\/november-2022\/introducing-the-streaming-100?feed=Articles-Digital-Doughnut\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; Share:&#13; &#13; &#13; &#13; &#13; Candyspace&#8217;s Managing Director, Matt Simpson, introduces The Streaming 100 &#8211; In partnership with the experts at VOD Professional, Candyspace&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-19925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing The Streaming 100 - Digital Doughnut - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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