{"id":19837,"date":"2022-11-30T09:49:58","date_gmt":"2022-11-30T09:49:58","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/30\/how-we-help-leverage-new-technology-for-small-business-startups-our-top-3-picks\/"},"modified":"2022-11-30T09:49:58","modified_gmt":"2022-11-30T09:49:58","slug":"how-we-help-leverage-new-technology-for-small-business-startups-our-top-3-picks","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/30\/how-we-help-leverage-new-technology-for-small-business-startups-our-top-3-picks\/","title":{"rendered":"How We Help Leverage New Technology for Small Business Startups (Our Top 3 Picks!)"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>At Chameleon, we are all about creating a smooth, efficient experience for our team members and clients\u2014which is why we constantly emphasize the importance of technology for small business success!<\/p>\n<p>Perhaps that\u2019s why small business startups rely on tech more and more with every passing year. They understand that they risk falling behind if they don\u2019t implement the right systems and set up their team for success from day one.<\/p>\n<p>Chameleon recognizes this and works with clients (especially startups) to incorporate time-saving, efficiency-boosting technology. While you\u2019ll need many essential apps and tools in your tech stack, we\u2019re focusing on the top three to prioritize:<\/p>\n<ul>\n<li>Customer Relationship Management (CRM) Platform: For organizing all of your leads and clients and optimizing sales opportunities<\/li>\n<li>Chat: For efficient communication with team members and customers<\/li>\n<li>Voice Over Internet Protocol (VoIP): For a convenient, internet-based phone system your team (or a third party) can use anywhere<\/li>\n<\/ul>\n<p>Sure, none of these are new solutions\u2014but if you\u2019re just getting started, you may be wondering what tools and apps to invest in first and how to maximize them. And technology for small businesses is continually evolving with new functions that could expand your company\u2019s capabilities and efficiencies.<\/p>\n<p>So, how can technology help small businesses? Read on to find out!<\/p>\n<h2>CRM: Customer Relationship Management<\/h2>\n<p>Did you think only big, established businesses need a <a href=\"https:\/\/chameleonsales.com\/customer-relationship-management-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM platform<\/a>? Think again! This should be at the top of your list when considering new technology for your small business. A CRM is crucial for a lean team to efficiently manage sales and cash flow.<\/p>\n<h3>Build &amp; Manage Strong Customer Relationships<\/h3>\n<p>A quality CRM makes it easy to organize prospects and customers. The platform stores critical insights and data about each individual, including personal details, contact records, and purchase history, which is accessible to everyone in your organization.<br \/>As a necessary piece of technology for small businesses, a CRM helps your team <a href=\"https:\/\/chameleonsales.com\/lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn prospects into customers<\/a>, and first-time buyers into repeat business. It empowers them to deliver a personalized customer experience, build strong relationships, and close more deals.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"400\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chameleonsales.com\/wp-content\/uploads\/2022\/11\/b2b-marketing-technology-for-small-business-1.jpg\" alt=\"Employee using a CRM and talking to a customer on the phone\" class=\"wp-image-7091\" data-srcset=\"https:\/\/chameleonsales.com\/wp-content\/uploads\/2022\/11\/b2b-marketing-technology-for-small-business-1.jpg 800w, https:\/\/chameleonsales.com\/wp-content\/uploads\/2022\/11\/b2b-marketing-technology-for-small-business-1-300x150.jpg 300w, https:\/\/chameleonsales.com\/wp-content\/uploads\/2022\/11\/b2b-marketing-technology-for-small-business-1-768x384.jpg 768w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/figure>\n<\/div>\n<h3>Sell Better, Sell More<\/h3>\n<p>When everyone in your small business has relevant information about every lead and client, everyone will be set up for success!<\/p>\n<p>Marketing will have the necessary data to create messaging targeted to your different buyer personas\u2019 needs\u2026<\/p>\n<p>Sales will have insights to effectively qualify (or disqualify) prospects, follow up with them promptly, and monitor deals in progress\u2026<\/p>\n<p>And customer service will have accurate data to better assist customers and help you improve products, services, processes, and resources. Plus, today\u2019s cloud-based CRM platforms can integrate with social media to reach more of your target customers on their preferred channels.\u00a0<\/p>\n<p>It\u2019s another way your small business can elevate its customer service and improve marketing efforts!<\/p>\n<h3>Your CRM Can Grow With You<\/h3>\n<p>The <a href=\"https:\/\/chameleonsales.com\/customer-relationship-management-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">best CRMs have scalable functions<\/a> that allow them to grow with your small business. So you can start with something affordable that fits your basic needs and add on apps and features down the road as those needs evolve.\u00a0<\/p>\n<p>You won\u2019t have to worry about changing software or providers, adjusting your sales and customer service processes, or training staff on new tech. You don\u2019t even have to install, manage, or update software because the CRM is cloud-based!<\/p>\n<h3>Keep Your Cash Flow in Check<\/h3>\n<p>As a startup, you want to get your numbers organized from the start. A CRM tracks sales opportunities and revenue goals to help your team understand where to focus their efforts and take moneymaking action. And most CRMs integrate with popular accounting platforms like QuickBooks.<\/p>\n<p>Many CRM platforms are available, but we typically recommend <a href=\"https:\/\/www.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a>, <a href=\"https:\/\/www.pipedrive.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pipedrive<\/a>, or <a href=\"https:\/\/www.leadmaster.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">LeadMaster<\/a>. Remember, it\u2019s not so much about what platform you use\u2014it\u2019s about:<\/p>\n<ul>\n<li>Identifying your small startup\u2019s needs<\/li>\n<li>Determining the best fit CRM<\/li>\n<li>Leveraging that tech to optimize your business, plan, and pivot when necessary<\/li>\n<\/ul>\n<p>In the realm of technology for small business owners, CRMs don\u2019t have to be costly\u2014when chosen well and used appropriately, they should actually help you grow and become more profitable!<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"400\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chameleonsales.com\/wp-content\/uploads\/2022\/11\/how-can-technology-help-small-businesses-1.jpg\" alt=\"Business owner holding a phone and looking at how technology can help small businesses\" class=\"wp-image-7092\" data-srcset=\"https:\/\/chameleonsales.com\/wp-content\/uploads\/2022\/11\/how-can-technology-help-small-businesses-1.jpg 800w, https:\/\/chameleonsales.com\/wp-content\/uploads\/2022\/11\/how-can-technology-help-small-businesses-1-300x150.jpg 300w, https:\/\/chameleonsales.com\/wp-content\/uploads\/2022\/11\/how-can-technology-help-small-businesses-1-768x384.jpg 768w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/figure>\n<\/div>\n<h2>Chat Inside and Outside of Your Company<\/h2>\n<p>We\u2019ve mentioned our love of virtual chat previously. Besides being ultra-convenient for our team\u2019s communication, this vital technology for small businesses is handy for clients, too.<\/p>\n<h3>Benefits of Collaborative Chat<\/h3>\n<p>Whether your team is fully remote, in the office, or a hybrid, a virtual chat app is necessary. You can use tools like <a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-teams\/group-chat-software\" target=\"_blank\" rel=\"noreferrer noopener\">Teams<\/a> or <a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a> (our favorite!) to make it easy for colleagues to:<\/p>\n<ul>\n<li>Ask questions by individual, topic, project, or team<\/li>\n<li>Share files and collaborate conveniently<\/li>\n<li>Save time by reducing unnecessary calls, meetings, and emails<\/li>\n<\/ul>\n<p>Plus, tools like Slack integrate with other apps, including polls, feedback, project management, marketing platforms, and sales tools, to name a few. You can use it to build workflows and efficiencies.<\/p>\n<p>Many B2B service providers also use chat apps to collaborate with clients on projects. This makes them accessible to their clients and enables them to share files, ideas, and feedback quickly.<\/p>\n<h3>Benefits of Live Chat<\/h3>\n<p>Do you have a live chat option on your website or social platforms? If not, you\u2019re missing a significant opportunity. Research shows that consumers want digital customer service:<\/p>\n<ul>\n<li>79% of consumers get frustrated when they can\u2019t reach you on their preferred channel. (<a href=\"https:\/\/www.kustomer.com\/blog\/live-chat-for-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kustomer<\/a>)<\/li>\n<li>81% of consumers will abandon a purchase due to poor service. (<a href=\"https:\/\/www.kustomer.com\/blog\/live-chat-for-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kustomer<\/a>)<\/li>\n<li>Live chat is one of the top preferred service channels for consumers. (<a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/research\/salesforce-state-of-the-connected-customer-fifth-ed.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a>)<\/li>\n<\/ul>\n<p>When you make it easier for all kinds of customers to get in touch with you, you will:<\/p>\n<ul>\n<li>Save money by reducing returns and customer service calls (it\u2019s easier and more cost-effective for your customer service rep to handle multiple chats simultaneously!)<\/li>\n<li>Be more profitable by making it easier for people to purchase and become repeat customers<\/li>\n<li>Create more robust customer relationships and happier customers<\/li>\n<li>Gather critical insights to improve products, services, and experiences<\/li>\n<\/ul>\n<p>Implementing a live chat option on your site and socials is becoming a must-have for capturing prospective new business and fostering customer loyalty. Yet many haven\u2019t adopted a chat function as part of their customer service! So prioritize this on your list of tools for small businesses to set yours apart.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"400\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chameleonsales.com\/wp-content\/uploads\/2022\/11\/tools-for-small-businesses-1.jpg\" alt=\"A customer benefiting from B2B marketing tech using live chat on her phone\" class=\"wp-image-7093\" data-srcset=\"https:\/\/chameleonsales.com\/wp-content\/uploads\/2022\/11\/tools-for-small-businesses-1.jpg 800w, https:\/\/chameleonsales.com\/wp-content\/uploads\/2022\/11\/tools-for-small-businesses-1-300x150.jpg 300w, https:\/\/chameleonsales.com\/wp-content\/uploads\/2022\/11\/tools-for-small-businesses-1-768x384.jpg 768w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/figure>\n<\/div>\n<h2>VoIP: Voice Over Internet Protocol<\/h2>\n<p>Last but not least on our list of technology solutions for small businesses is VoIP! VoIP is a phone system that uses wireless internet instead of traditional hardwired phone lines. It supports voice and video calls. You can set it up via your Wi-Fi, if you have a strong signal, or using Ethernet cables.<\/p>\n<p>So, why is VoIP the best business phone option?<\/p>\n<h3>Easy to Set Up &amp; Scale<\/h3>\n<p>Technology for small businesses is becoming lighter, faster, and cleaner, even when it comes to phones. Who wants a closet with a bunch of wires and cords running all over it?<\/p>\n<p>VoIP doesn\u2019t require a lot of equipment. These software-based IP phone systems can work on any internet-enabled device, from smartphones to laptops.\u00a0 Adding new users as your business grows is easy and doesn\u2019t require new hardware or phone lines.\u00a0 Employees simply use their own devices.<\/p>\n<h3>Superior Features &amp; Quality<\/h3>\n<p>Additionally, VoIP provides better call quality than traditional phones. Many services offer convenient features, like setting business hours, instant messaging, and voicemail forwarding to email.<\/p>\n<h3>Affordable<\/h3>\n<p>Regular phone service providers continue to raise prices significantly every year because it\u2019s becoming increasingly expensive to maintain these outdated systems and technology.\u00a0<\/p>\n<p>Since VoIP routes phone calls through your internet connection, you\u2019ll avoid exorbitant fees. Your monthly cost is typically based on the number of users and call volume. When you need to add new users, it\u2019s usually a slight increase to your plan.<\/p>\n<h3>Flexible &amp; Convenient<\/h3>\n<p>With work-from-home and worldwide business on the rise, companies of all sizes need flexible communication methods. VoIP allows your entire team to connect and hop on the phone and video calls no matter where they are. It works on office phones, smartphones, and computers, so people can join the meeting however they need to.<\/p>\n<p>Chameleon also recommends VoIP to our clients so we can seamlessly become a virtual extension of their organization. When <a href=\"https:\/\/chameleonsales.com\/advantages-of-outsourcing-inside-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">outsourcing inside sales<\/a> and marketing, you must present a cohesive, professional brand to prospects and clients. VoIP enables us to build trust and confidence, deliver stellar customer experiences, and avoid confusion.<\/p>\n<h2>Final Thoughts on Technology for Small Business<\/h2>\n<p>When starting out, you might use barebones tools and systems like spreadsheets and email to manage customers, collaboration, and communication\u2014but they won\u2019t work well for long. Building a solid tech stack that improves your team\u2019s productivity will, in turn, help you grow.<\/p>\n<p>Chameleon recommends all startups begin with these top three pieces of technology for small businesses and build from there. It\u2019s not so much about the specific platform you choose but ensuring it offers all the functionality to streamline your operations! We love guiding clients toward the best solutions for their organization\u2019s needs, which we do by educating them on tech that fosters efficiencies and future success.<br \/>Check out our blog on more of our tried-and-true <a href=\"https:\/\/chameleonsales.com\/6-b2b-marketing-tools-technology-solutions-we-cant-live-without\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B marketing tech<\/a>, or <a href=\"https:\/\/chameleonsales.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact Chameleon<\/a> today to learn how we can help you select the right tools for your small business startup!<\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/chameleonsales.com\/new-technology-for-small-business-startups\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Chameleon, we are all about creating a smooth, efficient experience for our team members and clients\u2014which is why we constantly emphasize the importance of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-19837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How We Help Leverage New Technology for Small Business Startups (Our Top 3 Picks!) - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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