{"id":19835,"date":"2022-11-30T09:27:34","date_gmt":"2022-11-30T09:27:34","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/30\/unicef-campaign-highlights-the-positive-impact-of-kindness\/"},"modified":"2022-11-30T09:27:34","modified_gmt":"2022-11-30T09:27:34","slug":"unicef-campaign-highlights-the-positive-impact-of-kindness","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/30\/unicef-campaign-highlights-the-positive-impact-of-kindness\/","title":{"rendered":"UNICEF Campaign Highlights the Positive Impact of Kindness"},"content":{"rendered":"

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With Russia\u2019s ongoing invasion of Ukraine<\/a> being fought throughout the winter, the continued conflict in Syria and the growing devastation from natural disasters, UNICEF has used its holiday campaign this year to remind the public of the needs of children and how the smallest gift of help can change a life.<\/p>\n

The organization works in more than 190 countries and territories, aiming to save children\u2019s lives, defend their rights and help them fulfill their potential.<\/p>\n

Released by UNICEF<\/a> Finland and created by SEK, \u201cGifts of Tomorrow\u201d is an effort to make viewers more aware of global issues and how they impact children, and what a hopeful future could look like.<\/p>\n

Running at one minute and 25 seconds, the film begins with a family celebrating Christmas. A boy receives a toy bear as a gift just before an explosion is heard right outside their living room window. The boy escapes with his parents, dropping his bear in the chaos, and the family huddles together in a bomb shelter. We\u2019re given a view of the carnage on the street as the boy and his mother board a bus to leave the country. Later, the boy sits alone in a refugee camp, and a UNICEF worker gives him another toy bear.<\/p>\n

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A time jump reveals that the boy has grown up to become a doctor and that he still has the bear. He pays it forward by giving it to another child.<\/p>\n

The video ends with the line \u201cGifts of tomorrow are given today.\u201d<\/p>\n

A kinder future starts today<\/strong><\/h4>\n

SEK\u2019s creative director Heli Roiha explained: \u201cWe wanted to tell the story through the eyes of a child, through a child\u2019s experience. And to tell that even the smallest bit of help can have a huge impact on a child\u2019s future.\u201d<\/p>\n

Starting Monday, funds collected through the campaign will be used for\u00a0UNICEF\u2019s<\/a> work where it feels the needs are the greatest.<\/p>\n

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\u201cBehind our Christmas campaign is a concern, especially for the situation of children fleeing disasters around the world. The number of children forced to leave their homes due to war or natural disasters is currently historically high. This Christmas, 40 million children have been forced to leave their homes due to conflict or natural disaster. All of them are on the run to find safety and a better life,\u201d added\u00a0Laura Helaniemi,\u00a0marketing and communications director of\u00a0UNICEF\u00a0Finland.<\/p>\n

UNICEF hosts an online marketplace<\/a> for people to buy and donate gifts to children who are in need of specific items.<\/p>\n

CREDITS:<\/strong><\/p>\n

Advertising agency: SEK
Creative directors: Annu\u00a0Terho and Heli Roiha\u00a0
Project director: Julia J\u00e4msen\u00a0
Account director: Henri Kunnas\u00a0
Strategist:\u00a0Reetta\u00a0Kataja
Business director: Hanna Nordgren\u00a0
Production company: Directors Guild\u00a0
Executive producer: Ville Varesvuo\u00a0
Director: Pete Riski\u00a0
Director of photography: Matti Eerik\u00e4inen\u00a0<\/p>\n<\/div>\n