{"id":19791,"date":"2022-11-30T03:54:17","date_gmt":"2022-11-30T03:54:17","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/30\/google-http-3-doesnt-impact-seo\/"},"modified":"2022-11-30T03:54:17","modified_gmt":"2022-11-30T03:54:17","slug":"google-http-3-doesnt-impact-seo","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/30\/google-http-3-doesnt-impact-seo\/","title":{"rendered":"Google: HTTP\/3 Doesn\u2019t Impact SEO"},"content":{"rendered":"

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Google Search Advocate John Mueller debunks a theory that the faster speed of HTTP\/3 can directly impact a website\u2019s SEO.<\/p>\n

This topic is addressed during the November 2022 edition of Google\u2019s SEO office-hours Q&A session.<\/p>\n

Joined by the Google Search Relations team, Muller answers the following question:<\/p>\n

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Could the use of HTTP\/3 improve SEO because it improves performance?<\/p>\n<\/blockquote>\n

HTTP\/3 offers performance benefits<\/a> over HTTP\/2 and HTTP\/3. However, the performance gains are unlikely to make a difference regarding SEO.<\/p>\n

Mueller On The SEO Impact Of HTTP\/3<\/h2>\n

Mueller begins his response by stating Google doesn\u2019t use HTTP\/3 as a ranking factor or in web crawling:<\/p>\n

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\u201cGoogle doesn\u2019t use HTTP\/3 as a factor in ranking at the moment. As far as I know, we don\u2019t use it in crawling either.\u201d<\/p>\n<\/blockquote>\n

Google primarily uses HTTP\/1 for web crawling. Googlebot supports<\/a> HTTP\/2 but only uses it when there\u2019s a clear benefit over HTTP\/1.<\/p>\n

Support for HTTP\/3 is likely a long way off. Websites that choose to adopt it early won\u2019t see a direct improvement in search rankings, Mueller explains:<\/p>\n

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\u201cIn terms of performance, I suspect the gains users see from using HTTP\/3 would not be enough to significantly affect the core web vitals, which are the metrics that we use in the page experience ranking factor. While making a faster server is always a good idea, I doubt you\u2019d see a direct connection with SEO only from using HTTP\/3. Similar to how you\u2019d be hard pressed to finding a direct connection to using a faster kind of RAM in your servers.\u201d<\/p>\n<\/blockquote>\n

Mueller gave a similar response when asked about HTTP\/3 in December 2021.<\/p>\n

However, he suggested HTTP\/3 could \u201cpotentially indirectly\u201d affect core web vitals.<\/p>\n

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I don’t think we crawl with http\/3 but that doesn’t mean you won’t see positive effects for users (and with that, potentially indirectly core web vitals too).<\/p>\n

\u2014 John Mueller is mostly not here ? (@JohnMu) December 6, 2021<\/a><\/p>\n<\/blockquote>\n

Mueller sounds more confident now in saying that there\u2019s no impact.<\/p>\n

Hear his response in the video below:<\/p>\n