{"id":19619,"date":"2022-11-29T16:00:54","date_gmt":"2022-11-29T16:00:54","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/29\/transforming-your-promise-into-your-brand-dna\/"},"modified":"2022-11-29T16:00:54","modified_gmt":"2022-11-29T16:00:54","slug":"transforming-your-promise-into-your-brand-dna","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/29\/transforming-your-promise-into-your-brand-dna\/","title":{"rendered":"Transforming your promise into your brand DNA"},"content":{"rendered":"

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Delivering what you promise to your customers is the lifeblood of any organisation. It doesn\u2019t end at signing the contract, but that\u2019s where the hard work comes in. Your promise, purpose and emotions as an organisation are the foundation of a clear and impactful vision, mission and strategy. Here\u2019s how you can achieve that and create a bullet-proof brand.\u00a0<\/h3>\n

What is a promise?<\/h4>\n

Taken at face value, Oxford defines a promise as \u201cassuring someone that one will definitely do something or that something will happen.\u201d\u00a0<\/p>\n

But in marketing, simply assuring your customers doesn\u2019t cut it. A brand promise must be memorable, easy to understand, valuable and deliverable for long term as well. In other words, the foundation of the brand existence.\u00a0<\/p>\n

When it comes to looking at your brand promise, here are some mottos and promises from industry leaders to take into account:<\/p>\n