{"id":19580,"date":"2022-11-29T13:54:55","date_gmt":"2022-11-29T13:54:55","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/29\/generate-sales-ready-website-leads-manufacturing-websites\/"},"modified":"2022-11-29T13:54:55","modified_gmt":"2022-11-29T13:54:55","slug":"generate-sales-ready-website-leads-manufacturing-websites","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/29\/generate-sales-ready-website-leads-manufacturing-websites\/","title":{"rendered":"Generate Sales-Ready Website Leads | Manufacturing Websites"},"content":{"rendered":"

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What does it mean to create \u201ckey messages\u201d for a custom website build<\/a>?<\/p>\n

For our team, it means we spend a lot of time talking to you and your team and learning about your business and industry. A few of the topics we discuss:<\/p>\n

\u2714\ufe0f Sales process:<\/strong> \u201cWalk us through your sales process from beginning to end.\u201d \u201cWhy sales did you lose and why? Ditto for wins.\u201d \u201cWhat sales objections do you hear and why?\u201d<\/p>\n

\u2714\ufe0f Marketing:<\/strong> \u201cWhat are all the ways people hear about you?\u201d \u201cWhat tactics have you used in the past and what was their impact?\u201d \u201cWhat is some of the feedback you hear from customers?\u201d \u201cIs \u2018Made in USA\u2019 a key message? Why or why not?\u201d <\/p>\n

\u2714\ufe0f Products \/ services:<\/strong> \u201cWhat challenges do they solve and why?\u201d \u201cHow are they different?\u201d <\/p>\n

\u2714\ufe0f Business goals:<\/strong> \u201cHow much do you want to grow percentage-wise and what\u2019s the time frame?\u201d \u201cWhat plans do you have for reaching your goals?\u201d \u201cWhat would be a good result with regard to this new website?\u201d<\/p>\n

From these conversations and industry research, we then create the \u201ckey messages\u201d around which the website content and design will be created to communicate them. <\/p>\n

This attention up-front is what allows us to tightly integrate content and design \u2014 and drive sales-ready leads consistently once the site is built.<\/strong><\/p>\n

If you\u2019re considering updating your manufacturing website, schedule a call with us first<\/a> to discuss your challenges or complete our RFQ form<\/a>.<\/p>\n

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Dianna Huff is the founder and president of Huff Industrial Marketing. She\u2019s a passionate advocate for Made in USA and a geeky backyard birder.<\/p>\n<\/p><\/div>\n

See more articles by Dianna \u00bb<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n