{"id":19572,"date":"2022-11-29T13:26:24","date_gmt":"2022-11-29T13:26:24","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/29\/microsoft-makes-3-predictions-for-ppc-trends-in-the-new-year\/"},"modified":"2022-11-29T13:26:24","modified_gmt":"2022-11-29T13:26:24","slug":"microsoft-makes-3-predictions-for-ppc-trends-in-the-new-year","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/29\/microsoft-makes-3-predictions-for-ppc-trends-in-the-new-year\/","title":{"rendered":"Microsoft Makes 3 Predictions For PPC Trends In The New Year"},"content":{"rendered":"

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Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly.<\/p>\n

According to a global study run by Opeepl, peoples\u2019\u00a0 number one most popular New Year\u2019s is to get healthier, which they plan to accomplish through diet and exercise.<\/p>\n

Looking at upcoming health trends, Microsoft Advertising shares ways to optimize campaigns for the three most significant product categories.<\/p>\n

1. \u2018Organic Food\u2019 Up 20%<\/h2>\n

Microsoft Advertising predicts clicks on ads for organic food will spike during the week of January 14, resulting in 20% growth from the same week in December.<\/p>\n

To capitalize on this trend, Microsoft Advertising suggests the following:<\/p>\n

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\u201cTarget users searching for healthy, nutritious food options in January with In-market Audiences. Our internal forecasting data suggests that clicks will peak during the winter on January 14, so although you should ramp up your budget after the holidays end, make sure you don\u2019t run out midway through the month.\u201d<\/p>\n<\/blockquote>\n

2. \u2018Sports Apparel\u2019 Up In Early December Through January<\/h2>\n

Microsoft Advertising predicts searches for sports apparel will begin to rise in early December and continue through January.<\/p>\n

In a blog post, Microsoft Advertising shares the following advice:<\/p>\n

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\u201cUse Shopping campaigns to showcase your sports and fitness apparel products late November and early December during holiday shopping sales. Microsoft internal data estimates that consumers will be most heavily searching for gear between the weeks of and November 26 and December 3, but activity will remain high until January.\u201d<\/p>\n<\/blockquote>\n

3. \u2018Fitness & Nutrition\u2019 Searches Come In Waves<\/h2>\n

Unsurprisingly, searches for fitness and nutrition are expected to rise in the new year.<\/p>\n

However, Microsoft Advertising advises an \u201calways-on\u201d approach to targeting this category, as search interest will spike several times throughout the year.<\/p>\n

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\u201cUsing 2021 data as a comparison for what to expect activity wise over the next year, we can assume clicks for nutrition and fitness will peak in January, May, July, and October. Consider an always-on approach since Audience Ads are shown to drive users down the funnel to search tactics.\u201d<\/p>\n<\/blockquote>\n\n

Source<\/strong>: Microsoft Advertising<\/a><\/p>\n

Featured Image: SeaStudio\/Shutterstock<\/em><\/p>\n<\/div>\n