{"id":19565,"date":"2022-11-29T13:00:57","date_gmt":"2022-11-29T13:00:57","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/29\/why-its-time-to-rethink-your-growth-strategy-hubspot-data\/"},"modified":"2022-11-29T13:00:57","modified_gmt":"2022-11-29T13:00:57","slug":"why-its-time-to-rethink-your-growth-strategy-hubspot-data","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/29\/why-its-time-to-rethink-your-growth-strategy-hubspot-data\/","title":{"rendered":"Why It\u2019s Time to Rethink Your Growth Strategy [HubSpot Data]"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth<em>\u00a0goals, even amidst unprecedented changes to the way we work.<\/em><\/p>\n<div class=\"blog-post-body-featured-image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-2.jpeg?width=595&amp;height=400&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-2.jpeg\" loading=\"lazy\" alt=\"A visual representation of connection with a plug connecting to outlets.\" width=\"595\" height=\"400\" srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-2.jpeg?width=298&amp;height=200&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-2.jpeg 298w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-2.jpeg?width=595&amp;height=400&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-2.jpeg 595w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-2.jpeg?width=893&amp;height=600&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-2.jpeg 893w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-2.jpeg?width=1190&amp;height=800&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-2.jpeg 1190w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-2.jpeg?width=1488&amp;height=1000&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-2.jpeg 1488w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-2.jpeg?width=1785&amp;height=1200&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-2.jpeg 1785w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\"\/><\/div>\n<p><!--more--><\/p>\n<p>If there\u2019s a topline takeaway from <a href=\"https:\/\/blog.hubspot.com\/marketing\/workplace-trends-slowing-business-growth\">the research<\/a>\u00a0that prompted us to call <a href=\"https:\/\/blog.hubspot.com\/marketing\/age-of-connected-customer\">The Crisis of Disconnection<\/a>\u00a0by name, it\u2019s this. The growth challenges you faced in the last decade <em><strong>won\u2019t<\/strong><\/em>\u00a0be the growth challenges you face in the next decade.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-5da9abe2-cf1b-496c-bd78-b97b386af0ac\"><span class=\"hs-cta-node hs-cta-5da9abe2-cf1b-496c-bd78-b97b386af0ac\" id=\"hs-cta-5da9abe2-cf1b-496c-bd78-b97b386af0ac\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/53\/5da9abe2-cf1b-496c-bd78-b97b386af0ac\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-5da9abe2-cf1b-496c-bd78-b97b386af0ac\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/5da9abe2-cf1b-496c-bd78-b97b386af0ac.png\" loading=\"lazy\" alt=\"Start building your audience, for free, with Marketing Hub.\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>If you\u2019ve been following along, we\u2019re glad you\u2019re back. If you\u2019re just joining us now, we\u2019re glad you\u2019re here.<\/p>\n<p>To recap, here are four things keeping the savviest leaders we know up at night:<\/p>\n<ul>\n<li>Businesses once in hyper-growth mode are now struggling to grow. <a href=\"https:\/\/infogram.com\/1plx0gyx7pm932bqr91kqr76n1sz1l6je9m?live\">One in three businesses<\/a>\u00a0are already citing \u201cslowed growth\u201d as a top challenge going forward.<\/li>\n<li><a href=\"https:\/\/infogram.com\/1plx0gyx7pm932bqr91kqr76n1sz1l6je9m?live\">Painfully high expenses and increasing costs<\/a>\u00a0are leading businesses to re-evaluate their software spend, the tools in their tech stack, and how that impacts their bottom line<\/li>\n<li>Tried-and-true methods for generating demand are becoming less reliable and more expensive. Nearly two-thirds of businesses agree that sales engagement is struggling more now than pre-pandemic.<\/li>\n<li>81% of businesses\u00a0agree that COVID-19 has fundamentally changed the way we live, work, and connect \u2014 and \u201cthe new normal\u201d is still largely TBD.<\/li>\n<\/ul>\n<p>You\u2019ve seen the data. You\u2019re tracking the trends. But how will The Crisis of Disconnection manifest in <em>your<\/em>\u00a0business?<\/p>\n<h2>Disconnection in Context: Challenges for Go-to-Market Teams<\/h2>\n<p>Let\u2019s take a closer look at the three overarching disconnects with material impact on scaling companies:<\/p>\n<p><img decoding=\"async\" alt=\"Broken links and numbered points describing workplace challenges causing disconnection\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-1.jpeg?width=624&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-1.jpeg\" loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block;\" title=\"\" width=\"624\" loading=\"lazy\" srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-1.jpeg?width=312&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-1.jpeg 312w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-1.jpeg?width=624&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-1.jpeg 624w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-1.jpeg?width=936&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-1.jpeg 936w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-1.jpeg?width=1248&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-1.jpeg 1248w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-1.jpeg?width=1560&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-1.jpeg 1560w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-1.jpeg?width=1872&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-1.jpeg 1872w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\"\/><\/p>\n<p>What\u2019s not pictured, and adding a sense of urgency to it all? The macroeconomic fluctuations that seem here to stay. Oscillations in supply and demand, rumors about an impending recession, and decreased access to capital are causing leaders across industries and functions to re-evaluate how to invest in growth.<\/p>\n<p>Let\u2019s consider each core complexity \u2014 and its consequences.<\/p>\n<h2>1. Disconnected Data and Systems Leads to\u00a0Decreased Efficiency and Value to Your Business<\/h2>\n<p>If having a streamlined tech stack with clean, connected data feels like an increasingly pressing priority, you\u2019re one of many re-examining their CRM solutions (for good reason).<\/p>\n<p><a href=\"https:\/\/infogram.com\/1plx0gyx7pm932bqr91kqr76n1sz1l6je9m?live\">One in four businesses<\/a><a href=\"https:\/\/infogram.com\/1plx0gyx7pm932bqr91kqr76n1sz1l6je9m?live\">\u00a0<\/a>today say disconnected data and systems are among their chief concerns as they grow. And the ever-popular point solution approach isn\u2019t without problems.<\/p>\n<p>Consider the Impacts to Your People<\/p>\n<p><strong>Impact 1<\/strong>: Proliferating tools are creating complex, bloated tech stacks that are increasingly hard to use, integrate, and maintain.<\/p>\n<p>The number of martech solutions is <a href=\"https:\/\/chiefmartec.com\/2022\/05\/marketing-technology-landscape-2022-search-9932-solutions-on-martechmap-com\/\">up 24%<\/a>\u00a0from 2020. Additionally, <a href=\"https:\/\/www.dooly.ai\/blog\/sales-productivity\/\">new sales productivity research<\/a>\u00a0shows:<\/p>\n<ul>\n<li>Sales reps use just 62% of their tech stack.<\/li>\n<li>Sales reps spend 41% of their average workday <em>not selling<\/em>, costing companies approximately 38% in revenue per quarter.<\/li>\n<li>74% of CRM buyers feel their teams have to switch between too many tools to get the job done, and 76% are using 3 or more applications to manage their relationships with customers<\/li>\n<li>Only 27% of marketers say their marketing data is fully integrated with the tools they use, and 22% of them find it difficult to share data across teams.<\/li>\n<li>Marketers spend an average of <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketers-routine-tasks-data#sm.0015xvywb1ddif5ntr718nw3oll0i\">3.55 hours each week<\/a>\u00a0collecting, organizing, and analyzing marketing data from separate sources.<\/li>\n<li>Psychologists have found that switching gears and logging into disparate tools can eat up <a href=\"https:\/\/www.apa.org\/topics\/research\/multitasking\">as much as 40%<\/a>\u00a0of an employee\u2019s productive time.<\/li>\n<li>A lack of unified data can block progress for individual contributors and make reporting an all-day affair for managers.<\/li>\n<li>It\u2019s harder for both individual contributors and team leads to deliver tangible ROI.<\/li>\n<\/ul>\n<p><strong>Impact 2:<\/strong>\u00a0Disconnected systems lead to decentralized data, which causes teams to spend more time searching for answers and less time focusing on high-value activities.<\/p>\n<p><strong>Impact 3:<\/strong>\u00a0Frequent context-switching results in productivity loss at every level.<\/p>\n<p><strong><span style=\"color: #666666; font-size: 13px;\">Consider the Impacts to Your Bottom Line<\/span><\/strong><\/p>\n<p>According to our research, companies with less connected data &amp; systems are seriously disappointed in the ROI of their tech stacks:<\/p>\n<p>On the flip side, companies see greater ROI when <a href=\"https:\/\/infogram.com\/1p5ewyzq7dkmgvhp03zm9d6x5mc35ljl2r2?live\">data and systems are more connected<\/a>\u00a0and <a href=\"https:\/\/infogram.com\/1p1jkm0ly7dv7dhmqjev7w2rwdi61mj522x?live\" rel=\"noopener\" target=\"_blank\">CRM tools are all on one platform<\/a>:<\/p>\n<p><img decoding=\"async\" alt=\"Statistics proving the importance of integrated technology in the workplace\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-08-9938-PM.jpeg?width=624&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-08-9938-PM.jpeg\" loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block;\" title=\"\" width=\"624\" loading=\"lazy\" srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-08-9938-PM.jpeg?width=312&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-08-9938-PM.jpeg 312w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-08-9938-PM.jpeg?width=624&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-08-9938-PM.jpeg 624w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-08-9938-PM.jpeg?width=936&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-08-9938-PM.jpeg 936w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-08-9938-PM.jpeg?width=1248&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-08-9938-PM.jpeg 1248w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-08-9938-PM.jpeg?width=1560&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-08-9938-PM.jpeg 1560w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-08-9938-PM.jpeg?width=1872&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-08-9938-PM.jpeg 1872w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\"\/><\/p>\n<p>But <em>why<\/em>\u00a0does connection &amp; integration of your tech stack make such a difference to ROI? To answer that question, let\u2019s take a look at how ROI is calculated:<\/p>\n<p><img decoding=\"async\" alt=\"\u00a0ROI formula depicting the pieces of an ROI calculation\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy.jpeg?width=624&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy.jpeg\" loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block;\" title=\"\" width=\"624\" loading=\"lazy\" srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy.jpeg?width=312&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy.jpeg 312w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy.jpeg?width=624&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy.jpeg 624w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy.jpeg?width=936&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy.jpeg 936w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy.jpeg?width=1248&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy.jpeg 1248w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy.jpeg?width=1560&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy.jpeg 1560w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy.jpeg?width=1872&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy.jpeg 1872w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\"\/><\/p>\n<p>As you can see in the equation above, total cost of ownership is one of the major factors in ROI \u00a0\u2014 as TCO increases, ROI decreases, <em>fast<\/em>.<\/p>\n<p>And, as we\u2019ve learned in our research, \u00a0having more point solutions leads to significantly <a href=\"https:\/\/infogram.com\/1p2j51vy9qe1kmb0qv26wm9yk5h91gze9n?live\">higher cost of ownership<\/a>, primarily driven by the increased personnel costs associated with using multiple tools.<\/p>\n<p>So, even if a business is getting the same gains from their tech stack, using too many point solutions is likely going to decrease their ROI compared to a company that has consolidated more of its tools on a single platform.<\/p>\n<p>As you can see, streamlining your tech stack does more than reduce friction between your systems and data. It reduces your total cost of ownership. It makes you more likely to weather the volatility ahead, with <a href=\"https:\/\/infogram.com\/1p06qqwpjgkg6lieyv96zxw7xrbnz6g3g5j?live\">52% of businesses<\/a>\u00a0with excellent data connectedness reporting they feel well-equipped to grow and thrive, despite the current state of the economy. And it connects your sales, marketing, and service teams (the importance of which we\u2019ll talk more about below).<\/p>\n<h2>2. Disconnected People Leads to Decreased Sense of Community and Satisfaction<\/h2>\n<p>As you may have guessed, disconnected systems don\u2019t just lead to disconnected data \u2014 they also contribute to feelings of disconnection between teams.<\/p>\n<p>At the risk of stating the obvious: the way many of us work took a 180 in 2020. No fewer than <a href=\"https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/covid-19-and-the-employee-experience-how-leaders-can-seize-the-moment\">80%<\/a>\u00a0of U.S. employees say the crisis materially affected their daily work lives. Within a year,\u00a0<a href=\"https:\/\/zoom.us\/\">Zoom<\/a>\u00a0generated a mere <a href=\"https:\/\/www.businessofapps.com\/data\/zoom-statistics\/\">$4 billion in revenue<\/a>\u00a0(a 53% increase year-on-year), with meeting participants increasing by<a href=\"https:\/\/www.businessofapps.com\/data\/zoom-statistics\/\">\u00a02900%<\/a>.<sup>\u00a0 <\/sup>Many of us had to learn\u00a0\u2014 and are still learning \u2014 how to collaborate digitally instead of in-person.<\/p>\n<p>There have been some upsides (access to more diverse talent, time saved commuting, meetings attended in pajama pants), along with some challenges.<\/p>\n<p><img decoding=\"async\" alt=\"Statistics describing current workplace challenges employees are struggling with\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-09-4366-PM.jpeg?width=624&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-09-4366-PM.jpeg\" loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block;\" title=\"\" width=\"624\" loading=\"lazy\" srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-09-4366-PM.jpeg?width=312&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-09-4366-PM.jpeg 312w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-09-4366-PM.jpeg?width=624&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-09-4366-PM.jpeg 624w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-09-4366-PM.jpeg?width=936&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-09-4366-PM.jpeg 936w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-09-4366-PM.jpeg?width=1248&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-09-4366-PM.jpeg 1248w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-09-4366-PM.jpeg?width=1560&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-09-4366-PM.jpeg 1560w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-09-4366-PM.jpeg?width=1872&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-Nov-21-2022-05-11-09-4366-PM.jpeg 1872w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\"\/><\/p>\n<p>What does this mean? The playbook for attracting, supporting, and retaining employees is \u2014 you guessed it \u2014 changing.<\/p>\n<p><img decoding=\"async\" alt=\"Statistics describing current workplace challenges causing disconnection\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-4.jpeg?width=624&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-4.jpeg\" loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block;\" title=\"\" width=\"624\" loading=\"lazy\" srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-4.jpeg?width=312&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-4.jpeg 312w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-4.jpeg?width=624&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-4.jpeg 624w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-4.jpeg?width=936&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-4.jpeg 936w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-4.jpeg?width=1248&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-4.jpeg 1248w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-4.jpeg?width=1560&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-4.jpeg 1560w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-4.jpeg?width=1872&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-4.jpeg 1872w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\"\/><\/p>\n<p>Employees clearly crave connection and are more likely to feel dissatisfied without it. What\u2019s equally true? Creating moments of connection is more challenging in an increasingly remote world run on siloed systems and partially accessible information. And as The Great Resignation is already showing, the consequences of ignoring how employees feel \u2014 inside and outside of work \u2014 won\u2019t be insignificant.<\/p>\n<h2>3. Disconnected Customers Leads to Decreased Interactions and Opportunities to Delight<\/h2>\n<p>If you\u2019re getting the sense that these disconnection challenges are compounding, you aren\u2019t wrong. Disconnected systems, data, and people are all contributing to another problem \u2014 brands are facing more hurdles as they try to connect with their customer base.<\/p>\n<p>Before we double-click on the data and what it means for you, here\u2019s a high-level summary (with a spoiler: what worked then won\u2019t work now):<\/p>\n<p><img decoding=\"async\" alt=\"Chart showing current workplace challenges that are causes of disconnectivity\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-3.jpeg?width=624&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-3.jpeg\" loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block;\" title=\"\" width=\"624\" loading=\"lazy\" srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-3.jpeg?width=312&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-3.jpeg 312w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-3.jpeg?width=624&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-3.jpeg 624w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-3.jpeg?width=936&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-3.jpeg 936w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-3.jpeg?width=1248&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-3.jpeg 1248w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-3.jpeg?width=1560&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-3.jpeg 1560w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-3.jpeg?width=1872&amp;name=%5BFinal%20Copy%20-%20Blog%20%232%5D%20The%20Crisis%20of%20Disconnection%20Why%20It%E2%80%99s%20Time%20to%20Rethink%20Your%20Growth%20Strategy-3.jpeg 1872w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\"\/><\/p>\n<p>In case you don\u2019t want to take our word for it:<\/p>\n<ul>\n<li>Customer acquisition cost (CAC) is up. <a href=\"https:\/\/blog.hubspot.com\/marketing\/2022-cpl-and-cac-benchmarks\">49%<\/a>\u00a0of those who track CAC say it has increased in the past year.<\/li>\n<li><a href=\"https:\/\/infogram.com\/1plx0gyx7pm932bqr91kqr76n1sz1l6je9m?live\">42% of businesses<\/a>\u00a0cite increasing costs to reach prospects\/customers as the main obstacle standing between them and continued growth.<\/li>\n<li>Organic growth is diminishing. The average SaaS blog grew <a href=\"https:\/\/www.animalz.co\/blog\/benchmark-report-2021\/\">-1.6%<\/a>\u00a0last year<sup>\u00a0<\/sup>and Google takes <a href=\"https:\/\/sparktoro.com\/blog\/in-2020-two-thirds-of-google-searches-ended-without-a-click\/\">more than 65%<\/a>\u00a0of clicks.<\/li>\n<li><a href=\"https:\/\/hbr.org\/2022\/07\/closing-the-gap-between-digital-marketing-spending-and-performance\">More than 30%<\/a>\u00a0of marketers say that they are experiencing average-to-no returns on their digital marketing investments.<\/li>\n<li><a href=\"https:\/\/www.denave.com\/resources\/blogs\/the-biggest-digital-marketing-challenges-of-2022\/\">80%<\/a>\u00a0of marketers report that getting rid of cookies will have a mild to major impact on their advertising strategy, and just <a href=\"https:\/\/www.wpromote.com\/report\/2022-b2b-trends?utm_source=adweek&amp;utm_medium=referral&amp;utm_campaign=adweek%2Bwire%2B2022%2Bb2b%2Btrends\">36%<\/a>\u00a0of marketers overall feel completely ready for impending data privacy changes.<\/li>\n<li>Businesses have already spent an average of<a href=\"https:\/\/linchpinseo.com\/challenges-facing-digital-marketers\/\">\u00a0$1.3 million<\/a>\u00a0on General Data Protection Regulation (GDPR) compliance and are expected to spend <a href=\"https:\/\/linchpinseo.com\/challenges-facing-digital-marketers\/\">$1.8 million<\/a>\u00a0more.<\/li>\n<\/ul>\n<p>What does this mean for your business? It\u2019s getting harder (read: less effective and more expensive) to reach potential customers. And if\/when you <em>do <\/em>reach them, it\u2019s getting harder to exceed their expectations (with fewer insights about their personal preferences than ever).\u00a0Without a single source of truth about customers, it\u2019s harder for teams to deliver personalized, connected customer experiences.<strong>\u00a0<\/strong>Although <a href=\"https:\/\/emarsys.com\/press-release\/more-than-a-quarter-of-marketers-have-too-many-tools-in-their-martech-stack\/\">80% of marketers<\/a>\u00a0consider personalization the key to increasing revenue and enhancing customer experiences, HubSpot\u2019s research shows that over half of marketers are missing critical data on their target audience that prevents them from delivering that personalized experience.\u00a0<\/p>\n<p>So where does that leave today\u2019s go-to-market teams?<\/p>\n<h2>Next Steps<\/h2>\n<p>So far, we\u2019ve covered the <a href=\"https:\/\/blog.hubspot.com\/marketing\/workplace-trends-slowing-business-growth\">\u201cwhat\u201d<\/a>\u00a0and \u201cso what\u201d associated with The Crisis of Disconnection.<\/p>\n<p>In the final installment of this series, we\u2019ll cover the most important question of all. <strong>Now what?<\/strong><\/p>\n<p>Stay tuned for our next post, and in the meantime, learn how HubSpot can help you connect all the dots.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-95b3c8dc-7c0c-44e6-aa0e-3282c123f6b4\"><span class=\"hs-cta-node hs-cta-95b3c8dc-7c0c-44e6-aa0e-3282c123f6b4\" id=\"hs-cta-95b3c8dc-7c0c-44e6-aa0e-3282c123f6b4\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/53\/95b3c8dc-7c0c-44e6-aa0e-3282c123f6b4\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-95b3c8dc-7c0c-44e6-aa0e-3282c123f6b4\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/95b3c8dc-7c0c-44e6-aa0e-3282c123f6b4.png\" loading=\"lazy\" alt=\"enterprise marketing software\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/blog.hubspot.com\/marketing\/why-its-time-to-rethink-your-growth-strategy-data\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-19565","post","type-post","status-publish","format-standard","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why It\u2019s Time to Rethink Your Growth Strategy [HubSpot Data] - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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