{"id":19555,"date":"2022-11-29T12:16:10","date_gmt":"2022-11-29T12:16:10","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/29\/content-marketing-tools-for-successful-teamwork\/"},"modified":"2022-11-29T12:16:10","modified_gmt":"2022-11-29T12:16:10","slug":"content-marketing-tools-for-successful-teamwork","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/29\/content-marketing-tools-for-successful-teamwork\/","title":{"rendered":"Content Marketing Tools for Successful Teamwork"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/11\/content-team-workspace.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-130538 size-medium\" src=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/11\/content-team-workspace-390x215.png\" loading=\"lazy\" alt=\"\" width=\"390\" height=\"215\" srcset=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/11\/content-team-workspace-390x215.png 390w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/11\/content-team-workspace-600x330.png 600w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/11\/content-team-workspace-125x69.png 125w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/11\/content-team-workspace-768x423.png 768w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/11\/content-team-workspace.png 946w\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" \/><\/a><\/p>\n<p><em>Updated from an article originally published July 8, 2020<\/em><\/p>\n<p>A few years ago, people talked about making the workplace more suitable for everyone. Today, given the changing role of the physical office, the conversation has turned to the workspace.<\/p>\n<p>A successful workspace operates like a community, with consistent communication, responsiveness, and flexibility. The challenges of working efficiently in individual roles and as a group remain whether or not your content team works in the same place.<\/p>\n<p>This list of go-to tools helps my team\u2019s writers and editors work well across locations and time zones.<\/p>\n<h2>1. Central, go-to guides and resources<\/h2>\n<p>Ensure that your team members can quickly familiarize themselves with your company\u2019s <a href=\"https:\/\/contentmarketinginstitute.com\/articles\/write-one-page-content-marketing-strategy\">content marketing strategy<\/a> and implementation steps so everybody works from the same page.<\/p>\n<p>The documented guides and processes we share include:<\/p>\n<ul>\n<li><a href=\"https:\/\/contentmarketinginstitute.com\/articles\/define-brand-voice\/\">Brand voice<\/a> and messaging<\/li>\n<li>Company <a href=\"https:\/\/contentmarketinginstitute.com\/articles\/how-to-brand-style-guide\/\">style guides<\/a> and general keyword optimization, formatting, and other details<\/li>\n<li>Individual style guides for content tactics<\/li>\n<\/ul>\n<p>Dedicated guides for each content format ensure everyone is on the same page. We have specific style guides for:<\/p>\n<ul>\n<li>Landing pages \u2013 documenting how to create a mix of written and visual content that converts.<\/li>\n<li>Blog articles and guest posts \u2013 detailing keyword inclusion, heading tags, and content structure.<\/li>\n<li>Email copy and newsletters \u2013 showcasing templates based on goals such as pitches, content distribution, and other promotional offers. (We use <a href=\"https:\/\/www.omnisend.com\/\" target=\"_blank\" rel=\"noopener\">Omnisend<\/a> to streamline our email messages and improve open rates.)<\/li>\n<\/ul>\n<p>These documented guides live in shared resource folders on Google Drive to make them accessible to everyone on the content team.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ftools-content-marketing-team-successful%2F&amp;text=Dedicated%20process%20and%20style%20guides%20for%20each%20format%20keep%20%23Content%20team%20members%20on%20the%20same%20page%2C%20says%20%40Shane_Barker%20via%20%40CMIContent.&amp;related\" target=\"_blank\" rel=\"noopener noreferrer\">Dedicated process and style guides for each format keep #Content team members on the same page, says @Shane_Barker via @CMIContent. <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ftools-content-marketing-team-successful%2F&amp;text=Dedicated%20process%20and%20style%20guides%20for%20each%20format%20keep%20%23Content%20team%20members%20on%20the%20same%20page%2C%20says%20%40Shane_Barker%20via%20%40CMIContent.&amp;related\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<p><strong>TIP:<\/strong> We use the <a href=\"https:\/\/www.loom.com\/\" target=\"_blank\" rel=\"noopener\">Loom<\/a> app to record short videos addressing common errors and fixes. These videos can reinforce the areas where your team needs to pay more attention to your style guides.<\/p>\n<h2>2. Detailed task briefs<\/h2>\n<p>We write a detailed brief for each task to maintain transparency and minimize the need for revisions.<\/p>\n<p>This example of a brief crafted for a planned guest post includes three columns \u2013 details, description, and remarks by writer (if needed). The left column lists post type, title, whether the title has been reviewed by the chief editor, description suggested to the client, word count, target site, target site guidelines, and target audience.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-97185\" src=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2020\/07\/task-guidelines-example.png\" loading=\"lazy\" alt=\"\" width=\"822\" height=\"562\" srcset=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2020\/07\/task-guidelines-example.png 979w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2020\/07\/task-guidelines-example-125x86.png 125w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2020\/07\/task-guidelines-example-336x230.png 336w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2020\/07\/task-guidelines-example-768x526.png 768w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2020\/07\/task-guidelines-example-600x411.png 600w\" sizes=\"auto, (max-width: 822px) 100vw, 822px\" \/><\/p>\n<h2>3. Project management via Teamline or ClickUp<\/h2>\n<p>To create a content workflow, we integrate <a href=\"https:\/\/www.teamline.app\/\" target=\"_blank\" rel=\"noopener\">Teamline<\/a> with Slack. The project management tool lets us streamline all tasks and keep tabs on progress.<\/p>\n<p>Teamline allows users to create tasks in project channels, assign them to the \u201cconcerned person,\u201d add due dates, and add custom labels. We use custom labels to identify the tasks\u2019 priority \u2013 medium, important, urgent, etc.<\/p>\n<p>When working with freelancers, we use <a href=\"https:\/\/app.clickup.com\/\" target=\"_blank\" rel=\"noopener\">ClickUp<\/a> to assign tasks and track progress. ClickUp includes hundreds of customizable features that help me simplify my workflow and save time. And it keeps freelance tracking out of our internal Slack channels.<\/p>\n<p>We create a separate card for each assignment. Then we can quickly move individual task cards to lists such as \u201cassigned,\u201d \u201cfor review,\u201d \u201capproved,\u201d or \u201cpublished.\u201d That lets us keep track of each assignment\u2019s progress and better determine its publication date.<\/p>\n<p>It also lets us see which freelance assignments are on the approved list so we know which invoices need to be paid.<\/p>\n<p>ClickUp also helps us plan, track, and create a workflow for our content marketing campaigns. This screenshot of the ClickUp interface shows a list of tasks separated by type (issues found, review, and ready). Assignee, due date (if assigned), stage (initiation, planning, execution), and priority details also appear for each task.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-130541 size-full\" src=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/11\/clickup-content-tasks.png\" loading=\"lazy\" alt=\"\" width=\"936\" height=\"624\" srcset=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/11\/clickup-content-tasks.png 936w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/11\/clickup-content-tasks-345x230.png 345w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/11\/clickup-content-tasks-600x400.png 600w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/11\/clickup-content-tasks-125x83.png 125w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/11\/clickup-content-tasks-768x512.png 768w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/11\/clickup-content-tasks-300x200.png 300w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/p>\n<h2>4. An availability tracker integrated with a messaging tool<\/h2>\n<p><a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noopener\">Slack<\/a> is an excellent platform for team communication. We added the <a href=\"https:\/\/timetracker.mesasix.com\/\" target=\"_blank\" rel=\"noopener\">Mesasix Time Tracker<\/a> tool to it, letting us see who has logged in, is on break, and is available for discussions.<\/p>\n<p>With this information, we interrupt people in the middle of something important. It can help you improve employee satisfaction and, in turn, your team\u2019s efficiency.<\/p>\n<p>The Mesasix integration also can help track overall employee time to inform payroll processing by accounting.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ftools-content-marketing-team-successful%2F&amp;text=Add%20the%20%40Mesasix%20Time%20Tracker%20tool%20to%20%40SlackHQ%20to%20track%20%23ContentMarketing%20team%20availability%2C%20says%20%40Shane_Barker%20via%20%40CMIContent.&amp;related\" target=\"_blank\" rel=\"noopener noreferrer\">Add the @Mesasix Time Tracker tool to @SlackHQ to track #ContentMarketing team availability, says @Shane_Barker via @CMIContent. <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ftools-content-marketing-team-successful%2F&amp;text=Add%20the%20%40Mesasix%20Time%20Tracker%20tool%20to%20%40SlackHQ%20to%20track%20%23ContentMarketing%20team%20availability%2C%20says%20%40Shane_Barker%20via%20%40CMIContent.&amp;related\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h2>5. Google Docs for easy collaboration<\/h2>\n<p>We use Google Docs to collaborate and work as a team to create content. Multiple writers and editors can work on the same document simultaneously. We can also keep tabs on who made which edits and when. If necessary, we can restore older versions of the document at any time.<\/p>\n<p>Google Docs tool lets you automate a table of contents, add comments, and assign action items to the responsible party to ensure smooth team collaboration.<\/p>\n<h2>6. Communication tools for messaging and meeting<\/h2>\n<p>Transparent and smooth communication among your content team members helps you maintain strong, lasting relationships in your organization and with freelancers.<\/p>\n<p>As I mentioned, we use Slack to communicate. We created separate channels for major company announcements, specific project guidelines, and writing tips. This helps team members quickly get the information they want, raise questions, and get fast feedback.<\/p>\n<p>When we get the team together on <a href=\"https:\/\/zoom.us\/\" target=\"_blank\" rel=\"noopener\">Zoom<\/a> (you might use one of these <a href=\"https:\/\/shanebarker.com\/blog\/zoominfo-alternatives\/\" target=\"_blank\" rel=\"noopener\">alternate video-conferencing tools<\/a><u>),<\/u> we record work-related meetings for future reference and for anyone who can\u2019t make the meeting.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ftools-content-marketing-team-successful%2F&amp;text=Establish%20transparent%20and%20smooth%20communication%20among%20your%20%23content%20team%20members%2C%20says%20%40Shane_Barker%20via%20%40CMIContent.&amp;related\" target=\"_blank\" rel=\"noopener noreferrer\">Establish transparent and smooth communication among your #content team members, says @Shane_Barker via @CMIContent. <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ftools-content-marketing-team-successful%2F&amp;text=Establish%20transparent%20and%20smooth%20communication%20among%20your%20%23content%20team%20members%2C%20says%20%40Shane_Barker%20via%20%40CMIContent.&amp;related\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h2>Get to work<\/h2>\n<p>Managing a content team has its challenges. But no matter where they work, you can scale your content marketing success with the right arsenal of tools.<\/p>\n<p>What tools does your content team find helpful? What questions do you have about choosing the right tool? Please share in the comments.<\/p>\n<div class=\"content-box-green\"><em><em>Want more content marketing tips, insights, and examples? <\/em><a href=\"http:\/\/cmi.media\/contribemail\"><em>Subscribe<\/em><\/a><em>\u00a0to workday or weekly emails from CMI.<\/em><\/em><\/div>\n<div class=\"content-box-gray\">\n<p><strong>HANDPICKED RELATED CONTENT:<\/strong><\/p>\n<\/div>\n<p><em>Please note: All tools included in our blog posts are suggested by authors or sources. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).<\/em><br \/><em>Cover image by Joseph Kalinowski\/Content Marketing Institute<\/em><\/p>\n<p><!-- AddThis Advanced Settings above via filter on the_content --><!-- AddThis Advanced Settings below via filter on the_content --><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons above via filter on the_content --><!-- AddThis Share Buttons below via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts below via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content --><\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/contentmarketinginstitute.com\/articles\/tools-content-marketing-team-successful\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated from an article originally published July 8, 2020 A few years ago, people talked about making the workplace more suitable for everyone. Today, given&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-19555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Marketing Tools for Successful Teamwork - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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