{"id":19546,"date":"2022-11-29T11:19:17","date_gmt":"2022-11-29T11:19:17","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/29\/biggest-challenges-facing-seo-in-2023\/"},"modified":"2022-11-29T11:19:17","modified_gmt":"2022-11-29T11:19:17","slug":"biggest-challenges-facing-seo-in-2023","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/29\/biggest-challenges-facing-seo-in-2023\/","title":{"rendered":"Biggest Challenges Facing SEO In 2023"},"content":{"rendered":"

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When you\u2019re preparing your strategy for next year, it\u2019s vital to plan for potential upsets and challenges ahead.<\/p>\n

This year, SEO practitioners overcame challenges posed by a lack of resources, issues with strategy, and the ability to scale processes.<\/p>\n

Looking ahead to 2023 and beyond, our State of SEO report finds practitioners anticipate machine learning and AI, Google updates, and the deprecation of third-party cookies to lead the way as the greatest shifts in SEO.<\/p>\n

In this article, we\u2019ll summarize key data points from our report, highlight three major challenges in particular, and look at relevant SEO trends that can aid in your strategy development.<\/p>\n

Lastly, we\u2019ll discuss the implications advancements in machine learning and AI has on search marketing. Will this new search technology pose a challenge for you and your business? Continue reading to learn what our experts say.<\/p>\n

All of the insights here are driven by our first-party survey data in the annual State Of SEO Report<\/a>.<\/p>\n

Summary Of Report Findings<\/h2>\n

When asked what were the biggest SEO challenges over the last 12 months, respondents stated:<\/p>\n

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  1. Lack of resources (14.9%)<\/strong>.<\/li>\n
  2. Strategy issues (12.3%)<\/strong>.<\/li>\n
  3. Scaling processes (11.9%)<\/strong>.<\/li>\n
  4. Pandemic-related issues (11.2%).<\/strong><\/li>\n
  5. Alignment with other departments (10.7%).<\/strong><\/li>\n<\/ol>\n

    Budget cuts fell from the number one challenge SEO professionals faced in 2021 to number six this year.<\/p>\n

    However, the fact that lack of resources and scaling processes were top challenges in 2022 suggests that 2021\u2019s budget cuts had a lasting impact.<\/p>\n

    Looking ahead to potential threats in 2023, we asked respondents to select up to three \u201cbiggest shifts\u201d and industry changes in SEO. Here are their top responses:<\/p>\n