{"id":19452,"date":"2022-11-29T00:01:28","date_gmt":"2022-11-29T00:01:28","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/29\/elon-musk-shares-vision-for-twitter-2-0\/"},"modified":"2022-11-29T00:01:28","modified_gmt":"2022-11-29T00:01:28","slug":"elon-musk-shares-vision-for-twitter-2-0","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/29\/elon-musk-shares-vision-for-twitter-2-0\/","title":{"rendered":"Elon Musk Shares Vision For \u201cTwitter 2.0\u201d"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"narrow-cont\">\n<p>Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an \u201ceverything app,\u201d which includes longform tweets, encrypted DMs, user-to-user payments, and more.<\/p>\n<p>In a series of slides prefaced with the title \u201cTwitter 2.0,\u201d Musk presented his plans at an internal meeting:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Slides from my Twitter company talk <a href=\"https:\/\/t.co\/8LLXrwylta\" target=\"_blank\" rel=\"noopener\">pic.twitter.com\/8LLXrwylta<\/a><\/p>\n<p>\u2014 Elon Musk (@elonmusk) <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1596718851097755648?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">November 27, 2022<\/a><\/p>\n<\/blockquote>\n<p>The slides reveal the following goals for the future of Twitter:<\/p>\n<ul>\n<li>Advertising as entertainment<\/li>\n<li>Video<\/li>\n<li>Longform tweets<\/li>\n<li>Encrypted DMs<\/li>\n<li>Longform tweets<\/li>\n<li>Relaunch Blue Verified<\/li>\n<\/ul>\n<p>Musk published the slides on Twitter without further context, making it difficult to read too far into his plans for the company. However, we can glean some information based on the mock-up screenshots on each slide.<\/p>\n<h2>Advertising As Entertainment<\/h2>\n<p>Musk plans to make advertising on Twitter more entertaining, showing an example of an ad from HBO Max that reads like a Buzzfeed quiz.<\/p>\n<div id=\"attachment_472526\" style=\"width: 694px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-472526 b-lazy pcimg\" alt=\"Elon Musk Shares Vision For \u201cTwitter 2.0\u201d\" width=\"684\" height=\"383\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-170019_samsung-internet-6385452a667ae-sej.jpg 684w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-170019_samsung-internet-6385452a667ae-sej-480x269.jpg 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-170019_samsung-internet-6385452a667ae-sej-680x381.jpg 680w\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-170019_samsung-internet-6385452a667ae-sej.jpg\" loading=\"lazy\"\/><span class=\"wp-caption-text\">Screenshot from: twitter.com\/elonmusk, November 2022.<\/span><noscript><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-170019_samsung-internet-6385452a667ae-sej.jpg\" loading=\"lazy\" alt=\"Elon Musk Shares Vision For \u201cTwitter 2.0\u201d\"\/><\/noscript><\/div>\n<p>The text reads:<\/p>\n<blockquote>\n<p>\u201cAre you Targaryan, Valeryon, or Hightower?<\/p>\n<p>Like this tweet and I\u2019ll analyze your profile so you know which house you belong to and what role you would have in the world of #LaCasaDelDragon.\u201d<\/p>\n<\/blockquote>\n<p>For context, the advertisement is for the show House of Dragons, a spin-off of Game of Thrones.<\/p>\n<p>The ad copy reminds me of those Buzzfeed quizzes where you answer a series of questions to determine which character of a TV show you would be.<\/p>\n<p>The virality of those quizzes leads me to believe Twitter\u2019s direction for advertising could generate meaningful engagement.<\/p>\n<p>Is this form of advertising likely to draw in new customers who aren\u2019t familiar with the product already? Probably not, but it could be an effective way to raise brand awareness.<\/p>\n<h2>Video<\/h2>\n<p>Containing only a thumbnail and placeholder text, the above example doesn\u2019t allow for much speculation about Musk\u2019s plans for video on Twitter.<\/p>\n<div id=\"attachment_472527\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-472527 b-lazy pcimg\" alt=\"Elon Musk Shares Vision For \u201cTwitter 2.0\u201d\" width=\"680\" height=\"378\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-171716_samsung-internet-638545316247e-sej.jpg 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-171716_samsung-internet-638545316247e-sej-480x267.jpg 480w\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-171716_samsung-internet-638545316247e-sej.jpg\" loading=\"lazy\"\/><span class=\"wp-caption-text\">Screenshot from: twitter.com\/elonmusk, November 2022.<\/span><noscript><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-171716_samsung-internet-638545316247e-sej.jpg\" loading=\"lazy\" alt=\"Elon Musk Shares Vision For \u201cTwitter 2.0\u201d\"\/><\/noscript><\/div>\n<p>However, if Musk\u2019s tweets are anything to go by, his plans could include bringing back the short-form video app Vine:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Bring back Vine?<\/p>\n<p>\u2014 Elon Musk (@elonmusk) <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1586918804780630016?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">October 31, 2022<\/a><\/p>\n<\/blockquote>\n<p>Musk may also be planning to compete with YouTube, claiming he can offer higher payouts. Mr. Beast, YouTube\u2019s most popular creator, is skeptical of that claim:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Bring back Vine?<\/p>\n<p>\u2014 Elon Musk (@elonmusk) <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1586918804780630016?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">October 31, 2022<\/a><\/p>\n<\/blockquote>\n<h2>Longform Tweets<\/h2>\n<div id=\"attachment_472525\" style=\"width: 937px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-472525 b-lazy pcimg\" alt=\"Elon Musk Shares Vision For \u201cTwitter 2.0\u201d\" width=\"927\" height=\"480\" sizes=\"auto, (max-width: 927px) 100vw, 927px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-173301_samsung-internet-63854521ce6bd-sej.jpg 927w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-173301_samsung-internet-63854521ce6bd-sej-480x249.jpg 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-173301_samsung-internet-63854521ce6bd-sej-680x352.jpg 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-173301_samsung-internet-63854521ce6bd-sej-768x398.jpg 768w\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-173301_samsung-internet-63854521ce6bd-sej.jpg\" loading=\"lazy\"\/><span class=\"wp-caption-text\">Screenshot from: twitter.com\/elonmusk, November 2022.<\/span><noscript><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-173301_samsung-internet-63854521ce6bd-sej.jpg\" loading=\"lazy\" alt=\"Elon Musk Shares Vision For \u201cTwitter 2.0\u201d\"\/><\/noscript><\/div>\n<p>Musk includes a screenshot of Twitter\u2019s Notes feature to illustrate his plans for longform tweets.<\/p>\n<p>Twitter began testing Notes with a limited number of writers earlier this year.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">\u2728 Introducing: Notes \u2728<\/p>\n<p>We\u2019re testing a way to write longer on Twitter. <a href=\"https:\/\/t.co\/SnrS4Q6toX\" target=\"_blank\" rel=\"noopener\">pic.twitter.com\/SnrS4Q6toX<\/a><\/p>\n<p>\u2014 Twitter Write (@TwitterWrite) <a href=\"https:\/\/twitter.com\/TwitterWrite\/status\/1539640956915290112?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">June 22, 2022<\/a><\/p>\n<\/blockquote>\n<p>You can see this feature in action by visiting the @TwitterWrites account page and navigating to the Notes tab.<\/p>\n<h2>Encrypted DMs<\/h2>\n<div id=\"attachment_472524\" style=\"width: 941px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-472524 b-lazy pcimg\" alt=\"Elon Musk Shares Vision For \u201cTwitter 2.0\u201d\" width=\"931\" height=\"507\" sizes=\"auto, (max-width: 931px) 100vw, 931px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-174315_docs-63854519092aa-sej.jpg 931w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-174315_docs-63854519092aa-sej-480x261.jpg 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-174315_docs-63854519092aa-sej-680x370.jpg 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-174315_docs-63854519092aa-sej-768x418.jpg 768w\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-174315_docs-63854519092aa-sej.jpg\" loading=\"lazy\"\/><span class=\"wp-caption-text\">Screenshot from: twitter.com\/elonmusk, November 2022.<\/span><noscript><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-174315_docs-63854519092aa-sej.jpg\" loading=\"lazy\" alt=\"Elon Musk Shares Vision For \u201cTwitter 2.0\u201d\"\/><\/noscript><\/div>\n<p>This feature is self-explanatory.<\/p>\n<p>Encrypted DMs are becoming an industry standard for social media sites. Meta introduced end-to-end encryption for its messaging tools in January, and now Twitter is following suit.<\/p>\n<p>Reverse engineering expert Jane M. Wong recently <a href=\"https:\/\/www.searchenginejournal.com\/new-twitter-features-leak\/471468\/\">uncovered evidenc<\/a>e of Twitter\u2019s encrypted DMs, which suggests the update may be ready to launch soon.<\/p>\n<h2>(New) Blue Verified<\/h2>\n<div id=\"attachment_472523\" style=\"width: 943px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-472523 b-lazy pcimg\" alt=\"Elon Musk Shares Vision For \u201cTwitter 2.0\u201d\" width=\"933\" height=\"521\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-180304_samsung-internet-6385451069a05-sej.jpg 933w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-180304_samsung-internet-6385451069a05-sej-480x268.jpg 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-180304_samsung-internet-6385451069a05-sej-680x380.jpg 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-180304_samsung-internet-6385451069a05-sej-768x429.jpg 768w\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-180304_samsung-internet-6385451069a05-sej.jpg\" loading=\"lazy\"\/><span class=\"wp-caption-text\">Screenshot from: twitter.com\/elonmusk, November 2022.<\/span><noscript><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-180304_samsung-internet-6385451069a05-sej.jpg\" loading=\"lazy\" alt=\"Elon Musk Shares Vision For \u201cTwitter 2.0\u201d\"\/><\/noscript><\/div>\n<p>The upcoming relaunch of Blue Verified will include the following features:<\/p>\n<ul>\n<li>A blue \u2018verified\u2019 checkmark<\/li>\n<li>Priority placement at the top of replies, mentions, and search results<\/li>\n<li>See 50% fewer ads<\/li>\n<li>Upload longer videos<\/li>\n<li>Get early access to new features<\/li>\n<\/ul>\n<p>The text at the bottom of Musk\u2019s slide indicates the $7.99 per month pricing is a \u201climited time offer,\u201d suggesting the price may increase in the future unless users lock in now.<\/p>\n<h2>Payments<\/h2>\n<div id=\"attachment_472522\" style=\"width: 948px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-472522 b-lazy pcimg\" alt=\"Elon Musk Shares Vision For \u201cTwitter 2.0\u201d\" width=\"938\" height=\"440\" sizes=\"auto, (max-width: 938px) 100vw, 938px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-182210_samsung-internet-638545086bc0e-sej.jpg 938w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-182210_samsung-internet-638545086bc0e-sej-480x225.jpg 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-182210_samsung-internet-638545086bc0e-sej-680x319.jpg 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-182210_samsung-internet-638545086bc0e-sej-768x360.jpg 768w\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-182210_samsung-internet-638545086bc0e-sej.jpg\" loading=\"lazy\"\/><span class=\"wp-caption-text\">Screenshot from: twitter.com\/elonmusk, November 2022.<\/span><noscript><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/screenshot_20221128-182210_samsung-internet-638545086bc0e-sej.jpg\" loading=\"lazy\" alt=\"Elon Musk Shares Vision For \u201cTwitter 2.0\u201d\"\/><\/noscript><\/div>\n<p>Musk\u2019s slide provides zero information regarding his plans for payments on Twitter. However, those plans were already shared earlier this month.<\/p>\n<p>In a call with advertisers, Musk <a href=\"https:\/\/www.cnbc.com\/2022\/11\/09\/elon-musk-brainstorms-plans-for-how-payments-could-work-on-twitter.html\" target=\"_blank\" rel=\"noopener\">says<\/a> he wants to turn Twitter into a digital marketplace where creators can set their own prices for content.<\/p>\n<p>That will allow creators to sell instructional videos, for example, at a price they believe is fair.<\/p>\n<p>To that end, Musk believes this type of payment system will open the door for users to send money directly to other users on Twitter.<\/p>\n<hr\/>\n<p><em>Featured Image: FellowNeko\/Shutterstock<\/em><\/p>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/elon-musk-shares-vision-for-twitter-2-0\/472476\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an \u201ceverything app,\u201d which includes longform tweets, encrypted DMs, user-to-user payments, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-19452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elon Musk Shares Vision For \u201cTwitter 2.0\u201d - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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