{"id":19437,"date":"2022-11-28T23:02:00","date_gmt":"2022-11-28T23:02:00","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/musk-accuses-apple-of-hating-free-speech-in-twitter-tirade-sent-from-iphone\/"},"modified":"2022-11-28T23:02:00","modified_gmt":"2022-11-28T23:02:00","slug":"musk-accuses-apple-of-hating-free-speech-in-twitter-tirade-sent-from-iphone","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/musk-accuses-apple-of-hating-free-speech-in-twitter-tirade-sent-from-iphone\/","title":{"rendered":"Musk accuses Apple of hating ‘free speech’ in Twitter tirade sent from iPhone"},"content":{"rendered":"

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Elon Musk did a live speed run of learning about Apple\u2019s stringent App Store policies on Monday.<\/p>\n

In a series of totally normal, not-at-all-unhinged tweets, Musk claimed Apple \u201cmostly<\/a>\u201d stopped advertising on Twitter, accused the company of hating \u201cfree speech in America<\/a>\u201d and censorship<\/a>, then said Apple \u201cthreatened to withhold Twitter from its App Store<\/a>,\u201d and wrapped things up by tweeting about Apple\u2019s 30 percent App Store cut<\/a> and posting a meme about going to war with Apple <\/a>(I\u2019ve included screenshots below in case Musk deletes any of the tweets).<\/p>\n

Humorously, Musk tweeted everything from an iPhone.<\/p>\n

Musk\u2019s new beef with Apple should hardly come as a surprise. Over the last few weeks, Musk has laid off a significant amount of Twitter staff<\/a> and upended the company\u2019s content moderation policies, causing brands and advertisers to ditch the platform<\/a> (contrary to Musk\u2019s claims, it has nothing to do with activists<\/a>).<\/p>\n

At the same time, Musk forged ahead with a refreshed Twitter Blue subscription<\/a> that gives subscribers an identical blue checkmark to verified accounts, despite warnings that it wouldn\u2019t go well<\/a>. Within days of Blue going live, Twitter had to suspend the subscription<\/a> while it scrambled to come up with ways to stop rampant impersonations<\/a> on the platform, which so far has boiled down to Musk begrudgingly admitting Twitter will manually verify Blue subscribers after all<\/a>.<\/p>\n

Blue subscription puts Twitter at odds with Apple, Google<\/h2>\n

The Twitter Blue subscription fiasco is a relatively important piece to the Musk v. Apple puzzle. As advertisers pull out of Twitter, Musk is hunting for other ways to squeeze profit out of the company as bankruptcy looms<\/a>. Getting people to pay for Twitter might help (although the math of Musk\u2019s Blue subscription doesn\u2019t quite add up<\/a>). The new Twitter Blue was only available on iOS for the brief period it was available at all and will likely be available on iOS when it returns later this week. It\u2019s unclear if or when Musk will expand Blue to Android.<\/p>\n

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As predicted 8 days ago, the brewing war between Apple and Twitter has arrived. https:\/\/t.co\/D7fG8hMlnF<\/a><\/p>\n

\u2014 Mark Gurman (@markgurman) November 28, 2022<\/a><\/p>\n<\/blockquote>\n

Blue\u2019s iOS availability is the crux of the issue. As has been pointed out before<\/a>, Twitter\u2019s shift to subscriptions means Apple and Google take a cut of the money \u2014 Apple takes a 30 percent cut that drops to 15 percent after the first year per subscriber, while Google takes 15 percent from the start. That could be a problem for Musk, who \u2014 as described above \u2014 is trying to squeeze as much profit from Twitter as possible.<\/p>\n

More than that, Apple and Google have both taken stances against apps that don\u2019t handle content moderation properly. For example, back in January 2021, Apple and Google banned Parler from their respective app stores<\/a> over its lax moderation policies in the wake of the January 6th insurrection. Musk claimed Apple hasn\u2019t said why it allegedly withheld Twitter from the App Store, but I wouldn\u2019t be surprised if the moderation changes had some part in it (assuming the allegation is true). That said, Apple has a history of blocking app updates if it thinks the app in question tries to skirt its revenue cut<\/a>, among other reasons, so it really could be anything.<\/p>\n

Regardless, now that Musk owns a business that is directly impacted by Apple\u2019s and Google\u2019s app store policies, he seems much more concerned about them. There are certainly arguments to be made that app store policies, rules, and regulations are anti-competitive in many respects \u2014 it will be interesting to see if Musk manages to spur any action on the issue or if he chooses to offer Blue through the web instead as a way of avoiding giving Apple and Google a cut.<\/p>\n

Of course, Musk might just make his own smartphone<\/a> (judging by the tweets already surfacing from Musk stans who are ready to toss their iPhone if Apple bans Twitter from the App Store<\/a>, he\u2019d have some customers). Hopefully, the Musk phone doesn\u2019t catch fire as often as Tesla vehicles<\/a>.<\/p>\n

Read more about the ongoing Musk x Twitter saga here<\/a>.<\/p>\n<\/p><\/div>\n