{"id":19418,"date":"2022-11-28T21:58:01","date_gmt":"2022-11-28T21:58:01","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/twitter-has-launched-3-new-ad-targeting-options\/"},"modified":"2022-11-28T21:58:01","modified_gmt":"2022-11-28T21:58:01","slug":"twitter-has-launched-3-new-ad-targeting-options","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/twitter-has-launched-3-new-ad-targeting-options\/","title":{"rendered":"Twitter has launched 3 new ad targeting options"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>Twitter has just launched new ad targeting options, including a new \u2018Conversions\u2019 objective they originally <a href=\"https:\/\/searchengineland.com\/twitter-has-launched-new-and-improved-pixel-conversion-api-and-app-purchase-optimizations-387409\">announced<\/a> back in August. <\/p>\n<p><strong>The new \u2018Conversions\u2019 objective. <\/strong>Advertisers are now able to focus their ad campaigns on those users who are most likely to take specific actions. <\/p>\n<p>Previously, Twitter advertisers were able to optimize campaigns to focus on clicks, site visits, and conversions. But now you can further optimize for page views, content views, add-to-cart, and purchases. <\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" alt=\"\" class=\"wp-image-389816\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/bG9jYWw6Ly8vZGl2ZWltYWdlL2NvbnZlcnNpb25fb3B0aW1pemF0aW9uX3R3aXR0ZXIucG5n.webp 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/bG9jYWw6Ly8vZGl2ZWltYWdlL2NvbnZlcnNpb25fb3B0aW1pemF0aW9uX3R3aXR0ZXIucG5n-507x338.webp 507w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/bG9jYWw6Ly8vZGl2ZWltYWdlL2NvbnZlcnNpb25fb3B0aW1pemF0aW9uX3R3aXR0ZXIucG5n-170x113.webp 170w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/bG9jYWw6Ly8vZGl2ZWltYWdlL2NvbnZlcnNpb25fb3B0aW1pemF0aW9uX3R3aXR0ZXIucG5n-150x100.webp 150w\" data-lazy-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/bG9jYWw6Ly8vZGl2ZWltYWdlL2NvbnZlcnNpb25fb3B0aW1pemF0aW9uX3R3aXR0ZXIucG5n.webp\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/bG9jYWw6Ly8vZGl2ZWltYWdlL2NvbnZlcnNpb25fb3B0aW1pemF0aW9uX3R3aXR0ZXIucG5n.webp\" loading=\"lazy\" alt=\"\" class=\"wp-image-389816\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/bG9jYWw6Ly8vZGl2ZWltYWdlL2NvbnZlcnNpb25fb3B0aW1pemF0aW9uX3R3aXR0ZXIucG5n.webp 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/bG9jYWw6Ly8vZGl2ZWltYWdlL2NvbnZlcnNpb25fb3B0aW1pemF0aW9uX3R3aXR0ZXIucG5n-507x338.webp 507w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/bG9jYWw6Ly8vZGl2ZWltYWdlL2NvbnZlcnNpb25fb3B0aW1pemF0aW9uX3R3aXR0ZXIucG5n-170x113.webp 170w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/bG9jYWw6Ly8vZGl2ZWltYWdlL2NvbnZlcnNpb25fb3B0aW1pemF0aW9uX3R3aXR0ZXIucG5n-150x100.webp 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/noscript><\/figure>\n<p>As I mentioned, the updates were announced in August but released just before Thanksgiving. <\/p>\n<p><strong>What Twitter says. <\/strong>\u201cWebsite Conversions Optimization (WCO) is a major rebuild of our conversion goal that will improve the way advertisers reach customers who are most likely to convert on a lower-funnel website action (e.g. add-to-cart, purchase).\u201d<\/p>\n<p>So instead of just aiming to reach people who are likely to tap on your ad, you can expand that focus to reach users that are more likely to take next-step actions beyond that, like:<\/p>\n<ul>\n<li>Add-to-cart<\/li>\n<li>Purchase<\/li>\n<li>Register contact info<\/li>\n<li>Subscribe<\/li>\n<\/ul>\n<p>\u201cOur user-level algorithms will then target with greater relevance, reaching people most likely to meet your specific goal \u2013 at 25% lower cost-per-conversion on average, per initial testing.\u201d<\/p>\n<p><strong>Dynamic Product Ads.<\/strong> Dynamic Product Ads were initially launched in 2016 (a version at least). But this new update integrates a more privacy-focused approach, in order to optimize ad performance with potentially fewer signals.<\/p>\n<p><strong>Collection Ads. <\/strong>The Collection Ads format enables advertisers to\u00a0share a primary hero image, along with smaller thumbnail images below it.<\/p>\n<p>Twitter says, \u201cThe primary image remains static while people can browse through the thumbnails via horizontal scroll. When tapped, each image can drive consumers to a different landing page.\u201d<\/p>\n<p><strong>Dig deeper. <\/strong>Read the full article on the <a href=\"https:\/\/business.twitter.com\/en\/blog\/launching-performance-products.html\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter blog<\/a>. <\/p>\n<p><strong>Why we care.<\/strong> Yes, Twitter is still releasing new ad updates, despite cutting most of its staff. But it\u2019s likely that these updates were almost completely finished anyway when Musk took over since they had been in development for months. <\/p>\n<p>Advertisers who are still on Twitter should test the new ad features and options to gauge whether they\u2019re valuable additions. <\/p>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<em><a class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMLXKIzD8vAQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" rel=\"nofollow noopener\">Add Search Engine Land to your Google News feed.<\/a><\/em>\u00a0\u00a0\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\" loading=\"lazy\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/noscript><\/p>\n<hr\/><\/div>\n<div class=\"row\">\n<div class=\"col-6\">\n<div class=\"container-fluid px-0 sel-new-articles\">\n<div class=\"row\">\n<div class=\"col-12\">\n<p class=\"pb-1\">New on Search Engine Land<\/p>\n<section class=\"global-content-stream\">\n<\/section><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About The Author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\" style=\"min-width:140px;min-height:140px\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Nicole Farley\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/06\/nicole-farley.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/06\/nicole-farley.png\" loading=\"lazy\" alt=\"Nicole Farley\" width=\"140\" height=\"140\"\/><\/noscript>\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=nfarley10&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=nfarley10&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\tNicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/twitter-has-launched-3-new-ad-targeting-options-389815\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter has just launched new ad targeting options, including a new \u2018Conversions\u2019 objective they originally announced back in August. The new \u2018Conversions\u2019 objective. Advertisers are&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-19418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter has launched 3 new ad targeting options - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/twitter-has-launched-3-new-ad-targeting-options\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter has launched 3 new ad targeting options - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/twitter-has-launched-3-new-ad-targeting-options\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-28T21:58:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1030860865.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/11\\\/28\\\/twitter-has-launched-3-new-ad-targeting-options\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/11\\\/28\\\/twitter-has-launched-3-new-ad-targeting-options\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Twitter has launched 3 new ad targeting options\",\"datePublished\":\"2022-11-28T21:58:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/11\\\/28\\\/twitter-has-launched-3-new-ad-targeting-options\\\/\"},\"wordCount\":416,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/11\\\/28\\\/twitter-has-launched-3-new-ad-targeting-options\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Shutterstock_1030860865.jpg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/11\\\/28\\\/twitter-has-launched-3-new-ad-targeting-options\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/11\\\/28\\\/twitter-has-launched-3-new-ad-targeting-options\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/11\\\/28\\\/twitter-has-launched-3-new-ad-targeting-options\\\/\",\"name\":\"Twitter has launched 3 new ad targeting options - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/11\\\/28\\\/twitter-has-launched-3-new-ad-targeting-options\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/11\\\/28\\\/twitter-has-launched-3-new-ad-targeting-options\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Shutterstock_1030860865.jpg\",\"datePublished\":\"2022-11-28T21:58:01+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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