{"id":19414,"date":"2022-11-28T21:45:02","date_gmt":"2022-11-28T21:45:02","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/hm-buy-from-a-black-woman-take-their-holiday-market-on-tour\/"},"modified":"2022-11-28T21:45:02","modified_gmt":"2022-11-28T21:45:02","slug":"hm-buy-from-a-black-woman-take-their-holiday-market-on-tour","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/hm-buy-from-a-black-woman-take-their-holiday-market-on-tour\/","title":{"rendered":"H&M, Buy From a Black Woman Take Their Holiday Market on Tour"},"content":{"rendered":"

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This Black Friday<\/a> weekend, H&M encouraged its customers in key markets to buy from Black women.\u00a0And it\u2019s only just beginning.<\/p>\n

The retailer\u2014now in its second year of partnership with Buy From a Black Woman, a non-profit that works with over 600 Black women-owned businesses across the United States\u2014announced the second annual \u201cBuy From a Black Woman Holiday Market<\/a>,\u201d an in-store shopping experience featuring 25 vendors that will have traveled to store locations in New York\u2019s Times Square, Los Angeles neighborhood Century City and suburb Glendale, Chicago and Miami by Dec. 18.<\/p>\n

The market, which kicked off on Nov. 25 in Miami<\/a>, will be open to shoppers from 10 AM until 5 PM on select dates and will offer a range of products and gift ideas, from skin care to children\u2019s toys, home accessories and more. Many of the selected businesses, such as greeting card company Hustle & Hope\u2014which embeds downloadable guides for r\u00e9sum\u00e9 writing, self care and budgeting\u2014support additional causes.<\/p>\n

\u201cThe Buy From a Black Woman Holiday Market allows us to put Black women business owners in front of shoppers,\u201d said Nikki Porcher, founder of the non-profit, in a statement. \u201cWhen we did this last year, the community really showed out to support us and they loved it, which more than validates the need for these initiatives.\u201d<\/p>\n

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\u201cCreating experiences like this for Black women business owners is so important because it empowers us to keep reaching for more despite the obstacles Black women face,\u201d she continued. \u201cWe are proud to continue this partnership with H&M and show the world what it really means when we say, \u2018when you support a Black woman business owner, you support a whole community.\u2019\u201d<\/p>\n

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Elevating Black women entrepreneurs<\/strong><\/h4>\n

Last year, the retailer, which recently pledged an increased commitment to diversity at last month\u2019s Mighty Dream Conference<\/a>, sponsored several events with the organization, including The Black Women Inspire Tour, The Business Accelerator and the inaugural Holiday Market, which ran exclusively in the Times Square store. To date, H&M has hosted 32 events across 12 cities with the organization, generating exposure and sales for over 80 participating vendors.<\/p>\n

\u201cIt\u2019s so rewarding to see the continued success of our relationship with Buy From a Black Woman,\u201d said Donna Dozier Gordon, H&M\u2019s head of inclusion and diversity for Region America, in a statement. \u201cBy expanding the Holiday Market beyond New York City, we are able to expose more customers to Buy From a Black Woman and drive continued growth for business owners. We\u2019re looking forward to this year\u2019s market and to continue to build our partnership with [the organization] in support of its mission of elevating Black women entrepreneurs.\u201d<\/p>\n

The Buy From a Black Woman Holiday Market will continue Dec. 3 and Dec. 10 in Times Square, New York, and on Dec. 17 in Miami and Glendale before concluding in Century City on Dec 18.<\/p>\n<\/p><\/div>\n