{"id":19389,"date":"2022-11-28T20:15:56","date_gmt":"2022-11-28T20:15:56","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/twitter-rolls-out-3-new-ways-to-advertise\/"},"modified":"2022-11-28T20:15:56","modified_gmt":"2022-11-28T20:15:56","slug":"twitter-rolls-out-3-new-ways-to-advertise","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/twitter-rolls-out-3-new-ways-to-advertise\/","title":{"rendered":"Twitter Rolls Out 3 New Ways To Advertise"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"narrow-cont\">\n<p>Twitter is launching three new advertising options designed to get people to visit and take action on businesses\u2019 websites.<\/p>\n<p>Twitter\u2019s new ad products include:<\/p>\n<ul>\n<li>Website Conversions Optimization<\/li>\n<li>Dynamic Product Ads<\/li>\n<li>Collection Ads<\/li>\n<\/ul>\n<p>In a blog post, Twitter says its new ad units \u201cwill drive mid-to lower-funnel results for advertisers and improved relevance for people on Twitter.\u201d<\/p>\n<p>Here\u2019s how the new ad options can boost website visits and conversions this holiday season and beyond.<\/p>\n<h2>1. Website Conversions Optimization<\/h2>\n<p>Twitter describes the Website Conversions Optimization (WCO) advertising option as a \u201cmajor rebuild\u201d of the conversion goal.<\/p>\n<p>WCO improves lower-funnel website conversions, such as adding an item to a shopping cart or completing a purchase.<\/p>\n<p>Lower-funnel conversions refer to anything beyond the initial click of an advertisement. Twitter\u2019s new ads will optimize for those conversions using algorithms that target users with greater relevance.<\/p>\n<p>In initial tests, Twitter finds WCO can drive more goal completions at a 25% lower cost-per-conversion, on average.<\/p>\n<h2>2. Dynamic Product Ads<\/h2>\n<p>Dynamic product ads are designed to show relevant products to Twitter users at a time when they\u2019re most likely to buy.<\/p>\n<p>Twitter says this works in three ways:<\/p>\n<ul>\n<li><strong>Retargeting<\/strong>: Serves ads featuring products a user has previously engaged with.<\/li>\n<li><strong>Prospecting<\/strong>: Serves relevant product ads to people who haven\u2019t visited your website.<\/li>\n<li><strong>Integration<\/strong>: Get your product catalog onto Twitter through integration with Twitter Marketing Partners.<\/li>\n<\/ul>\n<div id=\"attachment_472453\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-472453 b-lazy pcimg\" alt=\"Twitter Rolls Out 3 New Ways To Advertise\" width=\"1590\" height=\"1061\" sizes=\"auto, (max-width: 1590px) 100vw, 1590px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/dpa.png.twimg_.1920-638506d93f3fd-sej.png 1590w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/dpa.png.twimg_.1920-638506d93f3fd-sej-480x320.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/dpa.png.twimg_.1920-638506d93f3fd-sej-680x454.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/dpa.png.twimg_.1920-638506d93f3fd-sej-768x512.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/dpa.png.twimg_.1920-638506d93f3fd-sej-1024x683.png 1024w\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/dpa.png.twimg_.1920-638506d93f3fd-sej.png\" loading=\"lazy\"\/><span class=\"wp-caption-text\">Screenshot from: business.twitter.com\/en\/blog\/launching-performance-products.html, November 2022.<\/span><noscript><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/dpa.png.twimg_.1920-638506d93f3fd-sej.png\" loading=\"lazy\" alt=\"Twitter Rolls Out 3 New Ways To Advertise\"\/><\/noscript><\/div>\n<p>In initial tests, Twitter finds dynamic product ads can improve cost-per-acquisition by 30-88%.<\/p>\n<h2>3. Collection Ads<\/h2>\n<p>Collection ads allow advertisers to showcase multiple product images through a primary hero image and smaller thumbnail images below it.<\/p>\n<div id=\"attachment_472454\" style=\"width: 363px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-472454 b-lazy pcimg\" alt=\"Twitter Rolls Out 3 New Ways To Advertise\" width=\"353\" height=\"627\" sizes=\"auto, (max-width: 353px) 100vw, 353px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/collection-ad.png.twimg_.1920-638506e9b6f2c-sej.png 1080w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/collection-ad.png.twimg_.1920-638506e9b6f2c-sej-480x853.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/collection-ad.png.twimg_.1920-638506e9b6f2c-sej-680x1209.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/collection-ad.png.twimg_.1920-638506e9b6f2c-sej-768x1365.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/collection-ad.png.twimg_.1920-638506e9b6f2c-sej-1024x1820.png 1024w\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/collection-ad.png.twimg_.1920-638506e9b6f2c-sej.png\" loading=\"lazy\"\/><span class=\"wp-caption-text\">Screenshot from: business.twitter.com\/en\/blog\/launching-performance-products.html, November 2022.<\/span><noscript><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/collection-ad.png.twimg_.1920-638506e9b6f2c-sej.png\" loading=\"lazy\" alt=\"Twitter Rolls Out 3 New Ways To Advertise\"\/><\/noscript><\/div>\n<p>This ad unit is a hybrid of a static image ad and a carousel. Users can swipe through the smaller images on the bottom while the hero image stays in place.<\/p>\n<p>In testing, Twitter says collection ads can increase click-through rate by an average of 42% and increase conversions by impressions by an average of 54%.<\/p>\n<h2>Availability<\/h2>\n<p>Twitter\u2019s new ad units are available now to all advertisers.<\/p>\n<p>To optimize with behavior from your site, WCO and dynamic product ads require Twitter Pixel or the Conversion API.<\/p>\n<hr\/>\n<p><strong>Source<\/strong>: <a href=\"https:\/\/business.twitter.com\/en\/blog\/launching-performance-products.html\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><br \/><em>Featured Image rafapress\/Shutterstock<\/em><\/p>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/twitter-rolls-out-3-new-ways-to-advertise\/472446\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter is launching three new advertising options designed to get people to visit and take action on businesses\u2019 websites. Twitter\u2019s new ad products include: Website&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-19389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter Rolls Out 3 New Ways To Advertise - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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