{"id":19380,"date":"2022-11-28T19:45:48","date_gmt":"2022-11-28T19:45:48","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/what-is-email-does-the-sending-frequency-matter-or-the-design\/"},"modified":"2022-11-28T19:45:48","modified_gmt":"2022-11-28T19:45:48","slug":"what-is-email-does-the-sending-frequency-matter-or-the-design","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/what-is-email-does-the-sending-frequency-matter-or-the-design\/","title":{"rendered":"What is email? Does the sending frequency matter? Or the design?"},"content":{"rendered":"

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Email is a marketing and direct communication tool that allows companies to talk to their customers through email marketing campaigns. These messages could be informative or for selling products or services. One of the main advantages of this method is that it offers immediate response, in addition to advanced statistics and tools to measure the results of each action.<\/p>\n<\/div>\n<\/div>\n

Email is a very lucrative tool for businesses of all sizes, not only because of its cost but also because it is a very powerful channel for closing sales.<\/p>\n

\u00b7 Why is email such an effective tool for selling?<\/strong><\/h2>\n

I will answer this question with a little personal anecdote that will help illustrate the advantages of email marketing.<\/p>\n

A few years ago, I bought a product that interested me. It wasn\u2019t a particularly expensive product, but it was something I always wanted to acquire.<\/p>\n

It was one of those hydroponic pots for growing plants indoors quickly and without too much trouble.<\/p>\n

Doesn\u2019t it seem like anything out of the ordinary?<\/strong> A piece of importante information needs to be included.<\/p>\n

It took me a year before I finally decided to buy the product.<\/p>\n

A whole year.<\/p>\n

It seems like a long time to buy something so simple; after all, it\u2019s not a very expensive product.<\/p>\n

But what does this story has to do with email marketing?<\/strong><\/p>\n

You\u2019ll understand it soon.<\/p>\n

It was the relationship with the store that convinced me to buy.<\/p>\n

In fact, if I wasn\u2019t getting their emails during this time, I would never have bought this product.<\/p>\n

And I wouldn\u2019t have bought it because I would have forgotten.<\/p>\n

Because it was something he wanted but wasn\u2019t desperate to buy.<\/p>\n

So I would have forgotten.<\/p>\n

It\u2019s not that the product didn\u2019t interest me or that I didn\u2019t like it; it\u2019s just that I would have forgotten. I wanted to buy it, but not when I registered on the site.<\/p>\n

And it\u2019s one of those things that if you put it aside, you forget about it in the end.<\/p>\n

There are many cases like this, even if you think that your product or servisse solves an urgent need, the reality is that people are famous for leaving everything for tomorrow.<\/p>\n

And sorry for this one: This tomorrow never comes.<\/p>\n

\"qu\u00e9<\/p>\n

\u00b7 This is something very important that you must take into account in the sales process and that justifies the effectiveness of email marketing.<\/h2>\n

There are two ways to act in a sales process, from the company\u2019s perspective.<\/p>\n

You can act passively and wait for customers to follow every step of the purchase process on their own. This can be done, but there is always the risk that the customer forgets or ends up buying from another store.<\/p>\n

The other possibility is to act actively, try to talk directly to the customer, whether with advertising campaigns, remarketing, email marketing, etc.<\/p>\n

It is a much better option as it will increase the chances of closing more sales.<\/p>\n

And it is important to consider this difference because:<\/p>\n

\u25ba We will never know what the best time for the customer to buy is.<\/h3>\n

Many purchasing decisions are always left for later, for several reasons:<\/p>\n

\u00b7 The customer doesn\u2019t have time to make the decision at that moment.<\/p>\n

\u00b7 Or they need more information about the alternatives<\/p>\n

\u00b7 Perhaps they still don\u2019t have an answer to all the \u201cbuts\u201d (possible objections for the purchase)<\/p>\n

\u00b7 In some cases, they believe that things are not so bad, and that\u2019s why They could buy the product later<\/p>\n

\u00b7 Or they would even like to buy the product now but are on a limited budget and therefore prefer to wait a few months.<\/p>\n

However, none of these reasons are definitive.<\/strong><\/p>\n

The situation may change due to external or personal circumstances.<\/p>\n

Although it is clear that we can\u2019t know when these changes will happen.<\/p>\n

\u25baSince it is not possible to know when they might change their minds, the best alternative is to keep in touch; that\u2019s where email marketing campaigns can make a difference in the purchase process.<\/strong><\/p>\n

\"el<\/p>\n

\u00b7 Moreover, sending emails can help to convince the target customer<\/h2>\n

You can offer answers to possible questions.<\/p>\n

As we mentioned earlier, it is very possible that the customer has questions about the product or service you are selling.<\/p>\n

Even so, it is also possible that the client doesn\u2019t have the time or is not interested in searching for more information at that time.<\/p>\n

Yes, there are cases, whether it is products related to hobbies or interests, when the lead will be looking for a lot of information.<\/p>\n

Otherwise, they will often leave it \u201cfor tomorrow.\u201d<\/strong><\/p>\n

What is the solution in these cases?<\/strong><\/p>\n

Do the hard work for the customer.<\/p>\n

That means:<\/strong><\/p>\n

\u00b7 Analyze what questions the customer may have<\/p>\n

\u00b7 What objections could your customer encounter with the product or the purchasing process?<\/p>\n

\u00b7 What would be the appropriate answers to these questions?<\/p>\n

All this information can be offered on your website on a page with frequently asked questions or in your blog articles, for example.<\/p>\n

However, it is possible that this way, the client will not read everything.<\/p>\n

The alternative is to divide the information and offer the content bit by bit.<\/p>\n

Therefore, the best option is to create email marketing campaigns since you will be able to approach each topic or question in a more didactic and specific way, without filling the customer\u2019s head with unnecessary information.<\/p>\n

This brings us to the question<\/strong><\/p>\n

\u00b7 Does upload frequency really matter? Is it worse to send more emails?<\/h2>\n

That is a common and very recurring question.<\/p>\n

You\u2019ll see all sorts of advice on the internet, from those who claim you shouldn\u2019t send too many messages, so as not to tire your subscribers, from strategists who will swear that the best option is to send an email a day to get more positive results.<\/p>\n

But what is the correct answer?<\/strong><\/p>\n

It depends on many factors. Yes, this answer seems kind of vague; however, this depends on two things that are absolute truths in any situation:<\/p>\n

\u00b7 If you let too much time pass between each newsletter, it is possible that your contacts forget about you.<\/p>\n

\u00b7 If you send a newsletter too often, you\u2019ll have to find a way to keep your subscribers interested in your messages.<\/p>\n

If you send one email per month, it is easier for some subscribers to lose interest. It won\u2019t necessarily happen, but let\u2019s say you wouldn\u2019t be \u201cPushing\u201d them too hard toward the checkout page. It is a very risky strategy.<\/p>\n

On the other hand, if you want to send a daily newsletter, you need to work hard on a content creation strategy so that the contact maintains suficiente interest and keep reading the next emails.<\/p>\n

However, between these two extremes, there are many intermediate points.<\/p>\n

The way to know which frequency will work best for you is to test it out, until you get the best possible results.<\/p>\n

Where to start?<\/strong><\/p>\n

In my opinion, I would start with a weekly newsletter, and from there I could start to increase or decrease the frequency based on the results (and the time you have available to create relevant content, of course).<\/p>\n

Never stop trying.<\/p>\n

I know that, at first, it\u2019s a little scary because you can lose contacts due to cancellation requests, but if you get over that fear, you can improve your results.<\/p>\n

\"\u00bfTexto<\/p>\n

\u00b7 Is it better to create a newsletter with text or images?<\/h2>\n

This is another persistent question.<\/p>\n

In addition to being one of the inexhaustible sources of debate when we talk about email marketing.<\/p>\n

Many people don\u2019t know which is better, sending emails only with text or with a higher proportion of images.<\/p>\n

Worst of all?<\/strong><\/p>\n

That you will find arguments for and against both strategies.<\/p>\n

So what to do?<\/strong><\/p>\n

Well, above all, don\u2019t overcomplicate yourself.<\/p>\n

Remember that the email you send will only be seen once or twice, not much more than that. Therefore, your newsletter doesn\u2019t have to be a work of art.<\/p>\n

When your objective is clear, think: Will this message help me to get the desired results?<\/strong><\/p>\n

For instance, will the images help to explain the product? Or a photo isn\u2019t necessary for this campaign. Perhaps you could include only a banner with the CTA.<\/p>\n

Often, adding images doesn\u2019t help make your email more convincing and ends up becoming just a distraction.<\/p>\n

Other times, they can be helpful.<\/strong><\/p>\n

Therefore, you should run enough tests until you can determine what works best for you.<\/p>\n

\u00b7\u00a0 Conclusion on using email marketing<\/h2>\n

Email marketing is an effective and very profitable communication channel. It can help you get more sales, but you must work hard.<\/p>\n

You can use this option to regularly keep in touch with several leads at once, so it\u2019s a fantastic tool to help you close more sales.<\/p>\n

In addition to this profitability, at Mailrelay, you have a free account that you can use without migrating to a paid plan after a month or two.<\/p>\n

Translated by Micheli.<\/em><\/p>\n<\/div>\n