{"id":19371,"date":"2022-11-28T19:14:52","date_gmt":"2022-11-28T19:14:52","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/the-speed-of-culture-podcast-cadillac\/"},"modified":"2022-11-28T19:14:52","modified_gmt":"2022-11-28T19:14:52","slug":"the-speed-of-culture-podcast-cadillac","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/the-speed-of-culture-podcast-cadillac\/","title":{"rendered":"The Speed of Culture Podcast: Cadillac"},"content":{"rendered":"

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The auto industry is famous for relying on history and tradition. But in today\u2019s world, that alone might not be enough to appeal to new generations and thrive as a business. For that reason, iconic brands like Cadillac put in a lot of effort to take that nostalgia and power from the past and propel it into the future. To understand what the company is doing to drive those efforts, we invited Melissa Grady Dias, the chief marketing officer at Cadillac.<\/p>\n

Grady Dias joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss how Cadillac appeals to new generations yet remains iconic through brand marketing strategies.<\/p>\n

In her role as the CMO at Cadillac, Grady Dias has led the launch of Cadillac\u2019s \u201cMake Your Way\u201d campaign, the debut of the 2021 Cadillac Escalade and helped the brand address the Covid-19 pandemic by launching the new \u201cWe Have Your Back\u201d campaign. Today, she shares Cadillac\u2019s omnichannel strategy and brand messaging, the importance of data for driving marketing performance and how to succeed as a marketer professional in the auto industry.<\/p>\n

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Stream the new episode below, listen and subscribe on\u00a0Apple Podcasts<\/a>\u00a0or\u00a0find it on Spotify<\/a>.<\/p>\n