{"id":19336,"date":"2022-11-28T17:15:32","date_gmt":"2022-11-28T17:15:32","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/black-friday-sales-up-nearly-12-from-2021\/"},"modified":"2022-11-28T17:15:32","modified_gmt":"2022-11-28T17:15:32","slug":"black-friday-sales-up-nearly-12-from-2021","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/black-friday-sales-up-nearly-12-from-2021\/","title":{"rendered":"Black Friday sales up nearly 12% from 2021"},"content":{"rendered":"

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Inflation and \u201csagging consumer sentiment\u201d accounted for relatively muted Black Friday in the US this year. However, the numbers show that shopping centers are making a comeback, as people are enjoying brick-and-mortar shopping experiences again. <\/p>\n

Adobe Analytics said online sales rose 2.3% to $9.12 billion. The company\u2019s initial projection was $9 billion, (for perspective, this percentage increase lagged far behind the country\u2019s inflation rate, which is running at almost 8%).<\/p>\n

Shopping statistics. <\/strong>Brick-and-mortar retailers, who for the last two Black Fridays contended with Covid-19 outbreaks and restrictions, saw in-store visits tick up this year by 2.9% compared to 2021, according to a report by Sensormatic Solutions. Interestingly, visits to physical stores on Thanksgiving Day increased by 19.7% compared to last year.<\/p>\n

Enclosed mall traffic increased 1.2%, and traffic to non-malls, such as strip centers and standalone stores, increased 4.7% compared to Black Friday 2021, Bloomberg reports. Some reports indicate that though the crowds were smaller, shoppers waited in line much longer due to many stores experiencing staffing issues. <\/p>\n

Shopify merchants break records. <\/strong>Shopify announced<\/a> a record-setting Black Friday with sales of\u00a0$3.36* billion\u00a0from the start of Black Friday in New Zealand through the end of Black Friday in California. <\/p>\n