{"id":19264,"date":"2022-11-28T12:45:02","date_gmt":"2022-11-28T12:45:02","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/how-the-potential-recession-is-already-impacting-hiring-plans-in-marketing-new-data\/"},"modified":"2022-11-28T12:45:02","modified_gmt":"2022-11-28T12:45:02","slug":"how-the-potential-recession-is-already-impacting-hiring-plans-in-marketing-new-data","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/11\/28\/how-the-potential-recession-is-already-impacting-hiring-plans-in-marketing-new-data\/","title":{"rendered":"How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data]"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>Early this year, conversations surrounding an upcoming recession started making headlines. Then, we saw mass layoffs and hiring freezes happening, particularly in the tech world.<\/p>\n<div class=\"blog-post-body-featured-image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/hiring%20plans.jpg?width=595&amp;height=400&amp;name=hiring%20plans.jpg\" alt=\"hiring manager meets candidate\" width=\"595\" height=\"400\" data-srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/hiring%20plans.jpg?width=298&amp;height=200&amp;name=hiring%20plans.jpg 298w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/hiring%20plans.jpg?width=595&amp;height=400&amp;name=hiring%20plans.jpg 595w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/hiring%20plans.jpg?width=893&amp;height=600&amp;name=hiring%20plans.jpg 893w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/hiring%20plans.jpg?width=1190&amp;height=800&amp;name=hiring%20plans.jpg 1190w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/hiring%20plans.jpg?width=1488&amp;height=1000&amp;name=hiring%20plans.jpg 1488w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/hiring%20plans.jpg?width=1785&amp;height=1200&amp;name=hiring%20plans.jpg 1785w\" data-sizes=\"auto, (max-width: 595px) 100vw, 595px\"\/><\/div>\n<p><!--more--><\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b0f73a5e-16e4-41fd-9511-8564efc560a7\"><span class=\"hs-cta-node hs-cta-b0f73a5e-16e4-41fd-9511-8564efc560a7\" id=\"hs-cta-b0f73a5e-16e4-41fd-9511-8564efc560a7\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/53\/b0f73a5e-16e4-41fd-9511-8564efc560a7\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b0f73a5e-16e4-41fd-9511-8564efc560a7\" style=\"border-width:0px;margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/b0f73a5e-16e4-41fd-9511-8564efc560a7.png\" alt=\"Download Now: Free State of Marketing Report [Updated for 2022]\" align=\"middle\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>According to our <a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report?_ga=2.217497493.2018536245.1668808031-1820675128.1668808031\" rel=\"noopener\" target=\"_blank\">2023 Marketing Strategy Report,<\/a> 48% of global marketers say the potential for an economic downturn or recession has affected their company\u2019s hiring plans in 2022.<\/p>\n<p>The report also suggests that this impact will continue into 2023. In this article, we\u2019ll cover:<\/p>\n<p><a id=\"how-the-recession-has-impacted-hiring\" data-hs-anchor=\"true\"\/><\/p>\n<h2>How The Recession Has Impacted Hiring So Far<\/h2>\n<p>Based on our report, we know that nearly half of marketers globally say the current economy\u00a0has impacted their hiring plans for the year. The question is how.<\/p>\n<p>The report suggests that marketers already struggle with hiring top talent, with 47% of respondents saying it\u2019s one of their biggest challenges. More specifically, respondents say the biggest roadblocks are <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-jobs\" rel=\"noopener\" target=\"_blank\">finding candidates with the right skill set<\/a>\u00a0and meeting salary expectations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Rescinded%20Offers.png?width=600&amp;height=364&amp;name=Hiring%20During%20a%20Recession%20%7C%20Rescinded%20Offers.png\" alt=\"26% of respondents said their company had to rescind offers made to prospective employees in 2022. \" width=\"600\" height=\"364\" style=\"height: auto; max-width: 100%; width: 600px; margin-left: auto; margin-right: auto; display: block;\" data-srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Rescinded%20Offers.png?width=300&amp;height=182&amp;name=Hiring%20During%20a%20Recession%20%7C%20Rescinded%20Offers.png 300w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Rescinded%20Offers.png?width=600&amp;height=364&amp;name=Hiring%20During%20a%20Recession%20%7C%20Rescinded%20Offers.png 600w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Rescinded%20Offers.png?width=900&amp;height=546&amp;name=Hiring%20During%20a%20Recession%20%7C%20Rescinded%20Offers.png 900w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Rescinded%20Offers.png?width=1200&amp;height=728&amp;name=Hiring%20During%20a%20Recession%20%7C%20Rescinded%20Offers.png 1200w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Rescinded%20Offers.png?width=1500&amp;height=910&amp;name=Hiring%20During%20a%20Recession%20%7C%20Rescinded%20Offers.png 1500w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Rescinded%20Offers.png?width=1800&amp;height=1092&amp;name=Hiring%20During%20a%20Recession%20%7C%20Rescinded%20Offers.png 1800w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/p>\n<p>The recession has only exacerbated an existing issue. Here are some standout figures:<\/p>\n<ul>\n<li>35% of respondents say they had to slow down or pause hiring efforts.<\/li>\n<li>27% of respondents say their company had to fire or lay off employees.<\/li>\n<li>26% of respondents say their company had to rescind offers made to prospective employees.<\/li>\n<\/ul>\n<p>When asked in the Fall of 2022, \u201cHow long do you expect hiring efforts to be slowed or paused at your company?\u201d 43% estimated four to six months while 27% said over seven months.<\/p>\n<p>This indicates that many companies will be experiencing hiring freezes well into the new year.<\/p>\n<p>It\u2019s worth noting though that the recession hasn\u2019t impacted all companies in the same way. The report shows that some companies actually increased hiring, according to 34% of marketers surveyed.<\/p>\n<p>One interesting finding is that companies that describe their marketing strategy as effective are nearly 20% more likely to increase their hiring efforts in 2023.<\/p>\n<p><a id=\"hiring-in-2023\" data-hs-anchor=\"true\"\/><\/p>\n<h2>How The Recession Will Impact Hiring in 2023<\/h2>\n<p>According to our report, 10% of marketers still anticipate struggling with hiring top talent in 2023. And 42% of respondents say the recession will affect their hiring plans next year.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession.png?width=600&amp;height=364&amp;name=Hiring%20During%20a%20Recession.png\" alt=\"56% of marketers surveyed say their company plans to decrease hiring efforts in 2023\" width=\"600\" height=\"364\" style=\"height: auto; max-width: 100%; width: 600px; margin-left: auto; margin-right: auto; display: block;\" data-srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession.png?width=300&amp;height=182&amp;name=Hiring%20During%20a%20Recession.png 300w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession.png?width=600&amp;height=364&amp;name=Hiring%20During%20a%20Recession.png 600w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession.png?width=900&amp;height=546&amp;name=Hiring%20During%20a%20Recession.png 900w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession.png?width=1200&amp;height=728&amp;name=Hiring%20During%20a%20Recession.png 1200w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession.png?width=1500&amp;height=910&amp;name=Hiring%20During%20a%20Recession.png 1500w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession.png?width=1800&amp;height=1092&amp;name=Hiring%20During%20a%20Recession.png 1800w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/p>\n<p>How exactly? 35% say they will have to slow or pause hiring efforts. In addition, 24% of respondents say their companies plan to fire or lay off employees.<\/p>\n<p>However, mirroring the 2022 outlook, many companies \u2013 48% \u2013plan on increasing hiring efforts, suggesting that not all industries are being impacted negatively by the economic downturn.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Firing%20and%20Layoffs.png?width=600&amp;height=364&amp;name=Hiring%20During%20a%20Recession%20%7C%20Firing%20and%20Layoffs.png\" alt=\"24% of marketers surveyed say their company will fire or lay off employees in 2023. \" width=\"600\" height=\"364\" style=\"height: auto; max-width: 100%; width: 600px; margin-left: auto; margin-right: auto; display: block;\" data-srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Firing%20and%20Layoffs.png?width=300&amp;height=182&amp;name=Hiring%20During%20a%20Recession%20%7C%20Firing%20and%20Layoffs.png 300w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Firing%20and%20Layoffs.png?width=600&amp;height=364&amp;name=Hiring%20During%20a%20Recession%20%7C%20Firing%20and%20Layoffs.png 600w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Firing%20and%20Layoffs.png?width=900&amp;height=546&amp;name=Hiring%20During%20a%20Recession%20%7C%20Firing%20and%20Layoffs.png 900w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Firing%20and%20Layoffs.png?width=1200&amp;height=728&amp;name=Hiring%20During%20a%20Recession%20%7C%20Firing%20and%20Layoffs.png 1200w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Firing%20and%20Layoffs.png?width=1500&amp;height=910&amp;name=Hiring%20During%20a%20Recession%20%7C%20Firing%20and%20Layoffs.png 1500w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Firing%20and%20Layoffs.png?width=1800&amp;height=1092&amp;name=Hiring%20During%20a%20Recession%20%7C%20Firing%20and%20Layoffs.png 1800w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/p>\n<p><a id=\"marketing-roles\" data-hs-anchor=\"true\"\/><\/p>\n<h3>Which marketing roles will be impacted by a potential recession in 2023?<\/h3>\n<p>Every company weighs roles differently. Depending on their business goals, companies will place more importance on some roles versus others.<\/p>\n<p>We were interested in finding out if there was a lot of overlap across industries with the roles they chose to invest in most or least in 2023.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20High%20in%20Demand%20Roles.png?width=600&amp;height=364&amp;name=Hiring%20During%20a%20Recession%20%7C%20High%20in%20Demand%20Roles.png\" alt=\"the roles in highest demand in 2023 are seo strategists, marketing data analysts, and creative directors. \" width=\"600\" height=\"364\" style=\"height: auto; max-width: 100%; width: 600px; margin-left: auto; margin-right: auto; display: block;\" data-srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20High%20in%20Demand%20Roles.png?width=300&amp;height=182&amp;name=Hiring%20During%20a%20Recession%20%7C%20High%20in%20Demand%20Roles.png 300w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20High%20in%20Demand%20Roles.png?width=600&amp;height=364&amp;name=Hiring%20During%20a%20Recession%20%7C%20High%20in%20Demand%20Roles.png 600w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20High%20in%20Demand%20Roles.png?width=900&amp;height=546&amp;name=Hiring%20During%20a%20Recession%20%7C%20High%20in%20Demand%20Roles.png 900w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20High%20in%20Demand%20Roles.png?width=1200&amp;height=728&amp;name=Hiring%20During%20a%20Recession%20%7C%20High%20in%20Demand%20Roles.png 1200w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20High%20in%20Demand%20Roles.png?width=1500&amp;height=910&amp;name=Hiring%20During%20a%20Recession%20%7C%20High%20in%20Demand%20Roles.png 1500w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20High%20in%20Demand%20Roles.png?width=1800&amp;height=1092&amp;name=Hiring%20During%20a%20Recession%20%7C%20High%20in%20Demand%20Roles.png 1800w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/p>\n<p>Here\u2019s what we found out: Two roles for which companies plan to decrease their recruitment efforts the most are: General marketing managers and acquisition marketing managers.<\/p>\n<p>Given the economic climate, companies may be focused more on retention rather than acquisition, explaining the shift away from this role. As for the general marketing manager role, one theory is that companies rather invest in specialized roles that can offer quicker results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Low%20in%20Demand%20Roles.png?width=600&amp;height=364&amp;name=Hiring%20During%20a%20Recession%20%7C%20Low%20in%20Demand%20Roles.png\" alt=\"The roles with the highest decrease in demand in 2023 are general marketing managers and acquisition marketing managers\" width=\"600\" height=\"364\" style=\"height: auto; max-width: 100%; width: 600px; margin-left: auto; margin-right: auto; display: block;\" data-srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Low%20in%20Demand%20Roles.png?width=300&amp;height=182&amp;name=Hiring%20During%20a%20Recession%20%7C%20Low%20in%20Demand%20Roles.png 300w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Low%20in%20Demand%20Roles.png?width=600&amp;height=364&amp;name=Hiring%20During%20a%20Recession%20%7C%20Low%20in%20Demand%20Roles.png 600w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Low%20in%20Demand%20Roles.png?width=900&amp;height=546&amp;name=Hiring%20During%20a%20Recession%20%7C%20Low%20in%20Demand%20Roles.png 900w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Low%20in%20Demand%20Roles.png?width=1200&amp;height=728&amp;name=Hiring%20During%20a%20Recession%20%7C%20Low%20in%20Demand%20Roles.png 1200w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Low%20in%20Demand%20Roles.png?width=1500&amp;height=910&amp;name=Hiring%20During%20a%20Recession%20%7C%20Low%20in%20Demand%20Roles.png 1500w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Low%20in%20Demand%20Roles.png?width=1800&amp;height=1092&amp;name=Hiring%20During%20a%20Recession%20%7C%20Low%20in%20Demand%20Roles.png 1800w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/p>\n<p>Conversely, when asked about which roles they plan to increase their increase efforts, the top three were:<\/p>\n<ul>\n<li>SEO strategist<\/li>\n<li>Marketing data analyst<\/li>\n<li>Creative director<\/li>\n<\/ul>\n<p><a id=\"companies-and-industries\" data-hs-anchor=\"true\"\/><\/p>\n<h3>Which companies and industries will be most impacted?<\/h3>\n<p>We\u2019ve mentioned throughout this article that no two companies are impacted the same way during an economic downturn.<\/p>\n<p>Our report shows that companies in the Media and Entertainment industry are most likely to decrease hiring efforts in 2023, 13% more than other industries.<\/p>\n<p>83% of respondents in that category say that the potential for an economic downturn or recession will lead to a decrease in hiring efforts in 2023. Among those surveyed, those working in government and <a href=\"https:\/\/blog.hubspot.com\/marketing\/ecommerce\" rel=\"noopener\" target=\"_blank\">ecommerce<\/a> show the lowest potential for a decrease in hiring efforts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Media%20Industry.png?width=600&amp;height=364&amp;name=Hiring%20During%20a%20Recession%20%7C%20Media%20Industry.png\" alt=\"83% of marketers in the Media and Entertainment industry say that the potential for an economic downturn or recession will lead to a decrease in hiring efforts at their companies in 2023. \" width=\"600\" height=\"364\" style=\"height: auto; max-width: 100%; width: 600px; margin-left: auto; margin-right: auto; display: block;\" data-srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Media%20Industry.png?width=300&amp;height=182&amp;name=Hiring%20During%20a%20Recession%20%7C%20Media%20Industry.png 300w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Media%20Industry.png?width=600&amp;height=364&amp;name=Hiring%20During%20a%20Recession%20%7C%20Media%20Industry.png 600w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Media%20Industry.png?width=900&amp;height=546&amp;name=Hiring%20During%20a%20Recession%20%7C%20Media%20Industry.png 900w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Media%20Industry.png?width=1200&amp;height=728&amp;name=Hiring%20During%20a%20Recession%20%7C%20Media%20Industry.png 1200w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Media%20Industry.png?width=1500&amp;height=910&amp;name=Hiring%20During%20a%20Recession%20%7C%20Media%20Industry.png 1500w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Hiring%20During%20a%20Recession%20%7C%20Media%20Industry.png?width=1800&amp;height=1092&amp;name=Hiring%20During%20a%20Recession%20%7C%20Media%20Industry.png 1800w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/p>\n<p>Meanwhile, we\u2019re seeing the highest numbers for increases in hiring efforts in these five industries:<\/p>\n<ul>\n<li>Defense and aeronautics<\/li>\n<li>Government<\/li>\n<li>eCommerce<\/li>\n<li>Chemicals and metals<\/li>\n<li>Advertising or marketing<\/li>\n<\/ul>\n<p>There also seems to be a correlation between a company\u2019s size and its hiring plans. According to our report, companies with large marketing teams (201 to 500 marketers) are 20% more likely to increase their hiring efforts in 2023.<\/p>\n<p>There\u2019s still so much unknown surrounding the current economy. However, our report suggests that many companies are taking a conservative approach to hiring in 2023 in preparation for difficult financial times.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d976e6fb-0071-4c77-9973-772d11ef72d3\"><span class=\"hs-cta-node hs-cta-d976e6fb-0071-4c77-9973-772d11ef72d3\" id=\"hs-cta-d976e6fb-0071-4c77-9973-772d11ef72d3\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/53\/d976e6fb-0071-4c77-9973-772d11ef72d3\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-d976e6fb-0071-4c77-9973-772d11ef72d3\" style=\"border-width:0px;\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/d976e6fb-0071-4c77-9973-772d11ef72d3.png\" alt=\"New Call-to-action\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/blog.hubspot.com\/marketing\/hiring-plans\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Early this year, conversations surrounding an upcoming recession started making headlines. Then, we saw mass layoffs and hiring freezes happening, particularly in the tech world.<\/p>\n","protected":false},"author":1,"featured_media":19265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-19264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data] - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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